social media platforms for business

12 Best Social Media Platforms For Business

Elena Hudgens
By Elena Hudgens 12 Min Read

The internet has become an essential element of many people’s life. Users now spend a significant amount of time on social media platforms ranging from Facebook to Twitter to Instagram. Social media has evolved into a vital marketing tool, and businesses are now using it to communicate with their target audiences and consumers. Nobody can doubt the power of these platforms. This article will educate you on which social media sites are ideal for your business and efficiently use them. Discover which Facebook Groups, Instagram Influencers, Youtube, LinkedIn, Medium, and Snapchat are suitable for you!

What are the Benefits of Using Social Media Platforms for Business?

There are several reasons why you should utilize social media for business. Here are a handful of the top five benefits:

  1. Increase Brand Awareness: Being active on social media helps you stand out and maintains your name in people’s thoughts throughout the day. You’re guaranteed to have more interested consumers looking out for your brand’s content with enough exposure.
  1. Connect With Customers: It’s a rookie error to believe that your company’s only goal is to “close the transaction.” Instead, social media facilitates contact between you and your customers. This lowers your turnover rate and leads to future repeat consumers.
  1. Improve Your SEO: By marketing your material on social media, you may increase the number of likes, views, shares, and interactions with your content. Then you’ll increase visitors to your site, which will increase pageviews. All of these are clear signals to search engines like Google, and they all help your SEO.
  1. Build Your Mailing List: As more people visit your website due to your social media content, this will convert visitors into leads. Over time, you may use this traffic to grow your email list and generate additional revenue through email marketing.
  1. Drive More Revenue: Each of the benefits outlined above leads to one thing: moving clients through your sales funnel and increasing your company’s profit.

What are the advantages of utilizing social media platforms for business?

  • Social media networks provide several advantages for your business, including the capacity to reach existing and future consumers.
  • Social media also allows your company to communicate with customers and raise brand recognition.
  • Several accessible social media networks are available to help you begin establishing your following.
  • Some social media networks, such as Instagram, provide a more personal approach by allowing customers to share their experiences with your product.
  • Creating a solid online presence on social media will put you in front of more eyes (and prospective purchasers) than traditional advertising approaches could ever hope to reach.

Role of Social Media Platforms for Business

Social media platforms are excellent for reaching a larger audience. By properly utilizing these platforms, you can:  

  • Increase the exposure of your organization, 
  • Promote your products or services, 
  • Generate new leads, and
  • Drive sales.

Curated content and adhering to best practices enable firms to sell their services as efficiently as possible.

What are the Best Social Media Platforms for Business?

This might be a complex issue because there is no single correct answer. The ideal social media platform to employ may differ depending on the following factors: 

  • Products or services offered, 
  • Audience segments, and 
  • Platform flexibility

Any social media platform, like every business, caters to specific purposes, content, and user groups. As a result, we’ll go through the top 12 corporate social networking networks.

As a result, we can assist company owners like you determine which platform will be the most beneficial for you.

Also Read:- How Businesses Use Social Media: A Guide To Different Platforms

12 Top Social Media Platform for Business

1. Facebook

With over two billion individuals visiting Facebook each month, it is the most popular social networking tool. That equates to about one-third of the world’s population! With over 65 million companies utilizing Facebook Pages and over six million marketers actively marketing their brand on Facebook, it’s a very safe pick if you want to establish a presence on social media.

It’s simple to get started on Facebook since practically all content formats — text, photos, videos, live videos, and Stories — function well there. However, keep in mind that the Facebook algorithm favors material that creates meaningful connections between individuals, mainly family and friends.

Brian Peters, our Strategic Partnership Marketer, explained the secrets of the new algorithm and what you can do to flourish on Facebook if you want to learn more about success with the changed Facebook algorithm.

2. Youtube

Youtube is the best social media platform for business. YouTube is a video-sharing website where users view billions of hours of video each day. To begin, build a YouTube channel for your brand and add videos for your followers to see, like, comment on, and share.

YouTube is owned by Google and is the second-largest social networking site. However, it is also the second-largest search engine behind Google.

3. Instagram

Mark Zuckerberg owned the best two social media platform for business i.e. Facebook and Instagram. Instagram comes in third on our business social media sites ranking, trailing only Facebook. Instagram is controlled by the same person that owns Facebook and has 500 million daily active users.

Mark Zuckerberg, Facebook’s CEO, saw the platform’s enormous potential and one of the advantages of Instagram is that the acquired it for $1 billion just 18 months after it launched, and the site has continued to grow since then.

Facebook owns Instagram. As a result, it has the same extensive user base and advertising platform as the Facebook Messenger app.

4. Whatsapp

WhatsApp is a messaging program that is used in more than 180 countries. Initially, individuals primarily used WhatsApp to connect with their family and friends. People gradually began connecting with companies using WhatsApp. (When I was in Bangkok looking for a new suit, I chatted with the tailor over WhatsApp.)

WhatsApp has expanded its business platform to allow enterprises to have a formal company profile, give customer service, and communicate information about their transactions with consumers. It has created the WhatsApp Business app for small enterprises and the WhatsApp Business API For medium and big organizations.

5. Facebook Messenger

Messenger used to be a messaging service within Facebook, but since 2011, Facebook has turned Messenger into an independent program with significantly enhanced capabilities. Businesses may now use Messenger to advertise, build chatbots, send newsletters, and more. These capabilities have provided businesses with many new opportunities to engage and connect with their consumers.

6. Tumblr

Tumblr is a microblogging and social networking service where users share text, photographs, links, videos, audio, and other media. Tumblr users upload a broad spectrum of content, from pet photographs to art to fashion.

On the surface, a Tumblr blog may appear identical to any other website. Tumblr may be used by many websites you come across online!

7. Twitter

Twitter is a social media platform for business which provide news, entertainment, sports, and politics, among other things. Twitter differs from most other social media platforms in that it focuses a strong emphasis on real-time information – events that are happening right now. One of the defining events in Twitter history, for example, was when Janis Krums tweeted a photograph of a jet landing in the Hudson River as he was on the boat to pick up passengers.

Another distinguishing feature of Twitter is that it only permits 280 characters in a tweet (140 for Japanese, Korean, and Chinese), in contrast to other social networking platforms, which have significantly greater limits.

Twitter is also frequently utilized as a platform for customer assistance. According to Twitter marketers, more than 80% of social customer support inquiries are made on Twitter. Salesforce refers to Twitter as “the New 1-800 Number for Customer Service.”

8. LinkedIn

LinkedIn has evolved into more than simply a résumé and job search platform. It has grown into a professional social networking platform where industry professionals share information, network, and promote their brands. It has also become a venue for corporations to build thought leadership and authority in their field and recruit talent.

9. Telegram

Telegram is comparable to other social messaging applications and is well-known for its messaging app security.

Aside from delivering one-on-one customer service, companies may utilize Telegram in various ways. Brands, for example, may build chatbots for the Telegram platform or use the channel function to broadcast messages to an infinite number of users.

10. Medium 

Medium is a social network-based online publishing platform. Most posts on Medium are free to read and free to publish. Some articles are only available to paying members.

In addition to producing original material on Medium, companies frequently reprint blog pieces from their corporate blog to broaden their reach.

11. Snapchat 

Snapchat is a social networking application that allows users to share photos and short videos (known as snaps) with their friends. It popularised the Stories format, which later spread to other social networking sites like Instagram. However, the introduction of Instagram Stories seems to have hampered Snapchat’s growth and, more broadly, advertisers’ enthusiasm in utilizing Snapchat for their brands.

12. Pinterest

Unlike other social networking platforms, Pinterest is where users can discover new things and be inspired. According to Pinterest, 78% of users believe that brand content on Pinterest is applicable (much higher than that on other sites). This provides your brand with a one-of-a-kind opportunity to influence its purchase decisions.

Because Pinterest users want to be inspired to try or buy new products, having a presence on the platform may help keep your brand in their minds.

Conclusion

So, those are the top 12 social media platforms for businesses!

Do you think you know which company social media platforms are ideal for you but lack the time or skills to manage them? Try mentioning them in the comments.

Share this Article
Posted by Elena Hudgens
Follow:
Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.
6 Comments

Leave a Reply

Your email address will not be published.