20 Inspiring Fashion Startups You Didn’t Know About

Elena Hudgens
By Elena Hudgens 19 Min Read

Fashion startups has always been an industry where entrepreneurs with good ideas can thrive.

In the past, it was easy for designers to get in the front door and find a retailer to sell their clothing in. But, in today’s world, that’s not always the case.

That’s why we’ve compiled a list of 20 fashion startups you might not know about, but that we think you’ll love.

Each one has its own unique story, but what they all share is a creative approach to design and a willingness to take risks to make it in the cutthroat industry.

What Are Some of The Best Fashion Startup Examples?

Catwalk fashion startup

20. Girl Meets Dress

• Location: London

• Founder(s): Anna Bance

• Product: Clothing Brand

• Website: girlmeetsdress.com

It’s time to break free from stores with expensive prices and stop worrying about the size! Girl Meets Dress is here to save the day.

Don’t have the time or money to buy a dress? Now’s your chance to get the perfect dress for your next occasion. Most importantly the stylish advice is free, and there’s no need to worry about cleaning up afterwards!

Girl Meets Dress fashion startup
Source: Girl Meets Dress

19. The Chapar

• Location: UK

• Founder(s): Warren Johnson

• Product: Male Fashion Brand

• Website: thechapar.com

The Chapar is here to help you build a wardrobe that fits your style and personality. Once you answer a few simple questions about what you like, after that they will provide personalized recommendations for clothing and accessories.

Get your stylist today by filling in this form! We’ll be in touch to find out what you’re looking for. However, we’ll send you a package with a selection of clothes, accessories, and shoes that should suit your style. Learn More.

What’s your style? Let us help you find it with personalized styling advice and a photoshoot that will provide you with the clothes that are perfect for you!

The Chapar fashion startup  

18. Wabi Sabi

• Location: New Jersey and Seville, Spain

• Founder(s): Michele Cohen

• Product: Female Online Clothing Brand

• Website: wabisabistyles.com

Wabi Sabi’s low-impact clothing is made from organic fabrics and sourced locally. The company’s reusable jewelry and other items are a great way to buy less and get more.

At Raw Generation, they believe in conscious consumption and high-quality products. Their philosophy is to offer sustainable products that are both unique and high quality. Learn More.

Wabi Sabi offers a wide variety of vegan-friendly clothing and accessories. No animals were harmed in the production process—just a great shopping experience!

17. Stantt

• Location: New York, NY

• Founder(s): Kirk Keel and Matt Hornbuckle

• Product: Male Clothing Brand

• Website: stantt.com

Finding pants that fit can be a frustrating experience. However, with so many options, you’ll find the perfect fit from Stantt. Just provide three measurements and you’ll get a perfectly fitted pair from their store.

You can’t go wrong with the offer that includes casual and formal shirts. Everyone can get a free measuring kit, and returns and exchanges are accepted. Plus, shipping within the U.S. is FREE!

Stantt fashion startup 

16. Zero Waste Daniel

• Location: NYC

• Founder(s): Daniel Silverstein

• Product: Unisex Clothing Brand

• Website: zerowastedaniel.com

You don’t have to compromise style for sustainability. Now you can buy clothes that are good for the environment too. Zero Waste Daniel company manufactures fashionable clothing made from sustainable materials.

ZWD aims to make 6000 handmade garments out of up to 3 tonnes of textile waste this year, and they’re looking for more like-minded individuals to join their movement. Become a part of the ZWD community, after that turn your trash into treasure.

ZWD fashion startup
Source:  Zero Waste Daniel

15. Holition

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Source: holition.com

• Location: London

• Founder(s): Johnathan Chippindale

• Product: Digital Retail Agency

• Website: holition.com

Holition is a company that empowers retailers and brands to adopt and use 3D technology and augmented reality. Their latest product is kind of like an Instagram in your hands, but so much cooler than anything you’ve seen before.

Face lets you look like a celebrity without the risks of surgery! They’ve created an app that enables cosmetic brands to show how their products look to consumers without buying any product.

14. Intelistyle

• Location: London

• Founder(s): Kostas Koukoravas and Michael Michelis

• Product: Artificial Intelligence Powered Stylist Platform

• Website: intelistyle.com

Intelistyle is proud to announce the launch of its innovative app, which enables users to browse outfits online and sync them with their images. 

The AI-powered clothing company, Nouncy, is about to up your fashion game. The app can recommend the best outfits for any occasion, and it also works by matching the user’s physical wardrobe with online garments (from participating retailers).

13. Snap Vision

• Location: London

• Founder(s): Jenny Griffiths

• Product: Visual Search

• Website: snap.vision

This British fashion tech startup is now expanding to include a comprehensive visual search. Snap Vision has started as a shopping platform that allowed customers to find new garments based on shape and color. Learn More.

With FashionFeeder, you can now incorporate more healthy fashion on your website. As a result, their tools will help you offer a healthy shopping list, a filter for eco-friendly products, and a reminder to eat healthy more often.

12. Pocket High Street

• Location: London

• Founder(s): Alex Schlagman

• Product: Digital Media

• Website: pockethighstreet.com

Have you been searching for a way to explore small fashion retailers? However check out Pocket High Street, a quality online platform that allows you to explore. The small fashion retailer’s best friend is Pocket High Street. With our advanced online platform, you can explore all the small boutiques from your desktop or cell phone.

This kind of fashion startups has the mission to connect smaller stores all over the world so that they can reach a wider audience.

11. Genostyle

• Location: NYC (New York)

• Founder(s): Veronica Cabezas, Ricardo Cuervo

• Product: fashion styling analytics

• Website: genostyle.com

Genostyle, a new startup, is looking to take on the product recommendation problem by applying machine-learning to the shopping process. They’ve examined over 5 million products, likewise 6,500 brands, and designed a new taxonomy to categorize them based on the new fashion trends.

The co-founder of Style by Veronica Cabezas, Veronica Cabezas, has created a new style platform that uses “style genomes” to help customers find their perfect style. Just answer a few questions about your lifestyle and the Style by Veronica. Learn More.

The co-founder of Style by Veronica Cabezas, Veronica Cabezas, has created a new style platform that uses “style genomes” to help customers find their perfect style. Just answer a few questions about your lifestyle and the Style by Veronica.

10. Smartzer

• Location: London

• Founder(s): Karoline Gross

• Product: Content Tagging Platform

• Website: smartzer.com

You’ve always been an active and engaged member of your company, and now it’s time to show the value you bring. Similarly, we’re talking about promotional video content that can help your business grow and find new markets.

When it comes to branded content, the secret is to get the most out of it. We’re here to help you do that with excellence thanks to our founder Karoline Gross.

You can now buy any clothes you like, like those you saw in the movies! Smartzer is an interactive video player that lets you click on videos to find the clothes and accessories people wear. 

It Produced Impressive Results: Karoline Gross, a content strategist for video marketing, found that videos lasting more than two minutes get at least 19 times more engagement than classic videos and convert 5 times better.

9. Same But Different (Thursday finest)

• Location: Brooklyn

• Founder(s): Veronika Harbick, Michael Carlson

• Product: Personalised 3D knitted Apparel

• Website: thesamebutdifferentshop.com

Thursday Finest is a new brand that allows you to customize your own fashion accessories. Create something perfect for you, or give the gift of creativity to someone else. 

Have you heard that dye-tinted ties and knitted scarves, all created by 3D printers? This company is the only one that has made it into our list of top fashion startups in 2020-2021.

“We want our customers to feel confident in the clothes they wear, so we create stylish and individual designs,” said Thursday Finest’s co-founder Veronika Harbick. These designs are also available in minutes!

3D Printing is a new technology that can offer a service that customers have been asking for. The vice president of strategy and innovation at Macy’s says, “We need to be focused on the customer and what they want.”

This is an excellent example of how on-demand manufacturing is going to change the future of fashion. In conclusion, Leslie Revitt, a textile engineer and sustainability advocate, said that this manufacturing model “allows customers to have a much more customized product.”

8. Thread

• Location: London

• Founder(s): Ben Kucsan, Ben Phillips, Kieran O’Neill

• Product: personal styling platform

• Website: thread.com

Thread is among all of those fashion startups that use AI and big data insights to help stylists dress men more sustainably and ethically. Helping them to organize their wardrobes more intensively, is just one of the main aim of Thread! Learn More.

Who doesn’t like to feel like they’re getting a bargain? With the new app, you can tell the app what your style preferences are and how much you’re willing to spend on clothes, and it will offer you items from stores that match your

If you’re overwhelmed by all of the choices in the clothing department, let our stylist do the work for you. They’ll ask for your size, your favorite outfits, and some of your favored brands. You’ll then receive a personalized list.

7. Hurr Collective

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Source: WTVOX Magazine

• Location: London

• Founder(s): Victoria Prew and Matthew Geleta

• Product: Peer-to-peer Wardrobe Rental Platform

• Website: hurrcollective.com

Hurr Collective is among all of those fashion startups in London that offer a secure and powerful on-demand platform for clothes. Like wise they’re using real-time ID verification, geo-tagging, and AI-powered stylists to offer the latest trends.

Worrying about what to wear is no longer your problem! The AI Stylist platform will help you share your clothes with like-minded people who are looking for that perfect outfit for any occasion. You can also manage your wardrobe more sustainably.

If you’re looking for a place to buy fashionable clothes for less, why not try the new app: Shop with Friends. It brings together like-minded entrepreneurs and allows you to make money from your garments. 

We know that it can be tough keeping up with the latest trends, but now you don’t have to. With the Hurr Collective online wardrobe for every social occasion, you’ll always be ready.

6. The Fabricant

• Location: Amsterdam

• Founder(s): Kerry Murphy

• Product: Digital Fashion House

• Website: thefabricant.com

The Fabricant is a digital fashion house that sells clothing without any waste – and without exploiting any people. They design and produce only digital clothing, which is made from data.

For fashion designers and brands from fashion startups, they can help you create a photo-real 3D collection for digital use that will showcase your work to its fullest potential. 

So, if you’re looking for a boost in your fashion startups, get in touch with us.

5. LoveCrafts

• Location: London

• Founder(s): Nigel Whiteoak, Cherry Freeman, Edward Griffith

• Product: Social Marketplaces For Crafting

• Website: lovecrafts.com

We’re looking for new members for our team! LoveCrafts is among all those innovative fashion startups that are bringing social marketplaces to the crafts sector. We’ve already created two successful products, and now we’re ready to create more!

LoveCrochet is a new site that will go live next month, offering you a place to chat and share your crochet with other crocheters. We’ll be adding more craft communities later in the year, so stay tuned!

Craft marketplace LoveCrafts is a world designed for makers. If you’re less inclined to shop for the clothes you wear, it has the knitting, sewing, and crocheting products you need to get started on making your own.

4. Wardrobe Of Tomorrow

• Location: London

• Founder(s): Laurenti Arnault, Ru Amiri

• Product: Sustainable Fashion Marketplace

• Website: wardrobeoftomorrow.com

Wardrobe of Tomorrow is a marketplace that is strictly dedicated to sustainable fashion designers. You can find everything you need in this one-stop-shop, with clothes that are fashionable and environmentally conscious.

The fashion marketplace offers designers that are cruelty-free, vegan, sustainable, and ethical. Moreover, the marketplace is working on introducing a parallel circular business model by allowing customers to rent or swap their garments.

3. Reflaunt

• Location: Singapore

• Founder(s): Stephanie Crespin

• Product: Resell Service

• Website: reflaunt.com

Reflaunt is an e-commerce platform that gives luxury brands the ability to own the secondary market. This increases engagement, revenue, and sustainability.

Reflaunt is a circular fashion company that believes in the power of clothing to make a positive impact on society. We believe heritage brands still have the opportunity to go circular and we want to give them the tools to do it.

2. Lyst

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Source: WTVOX Magazine

• Location: London

• Founder(s): Sebastjan Trepca, Devin Hunt, Chris Morton

• Product: Fashion Search Engine

• Website: lyst.com

Don’t be bored of the same old thing. Lyst is a personalized fashion marketplace that brings together 5 million products from 12,000 brands and retailers. It lets you search for new styles and find what you like, all at once!

1. Depop

• Location: London

• Founder(s): Simon Beckerman

• Product: Peer-to-peer Social Shopping App

• Website: depop.com

Depop is the online marketplace that was created by people just like you, for people just like you. With over 10 million active users every day, there’s no limit to what you’ll find on Depop.

When you join this cool community of creatives, influencers, sellers, and consumers, you’re not just joining a social media platform. You’re becoming a part of the worldwide phenomenon that is changing the face of retail.

It’s time for you to find something new. Get your hands on some stylish items with the help of Depop. It’s a one-stop-shop for everything you need, whether you’re looking for someone with the same style or just browsing.


Fashion is not just a trend. It’s an industry and one that is often overlooked by those who don’t work within it. But you know what? That’s okay because fashion interacts with several economic, financial, psychological, and sociological.

Fashion is constantly changing! Fashion companies or fashion startups are always finding new ways to create products that customers want to buy. Fashion has become more than just clothes; it has become a lifestyle.

To sum up fashion managers need to do more than just show off the latest trends to attract new customers. On top of using different elements in their marketing mix, they also know how to use social media and e-commerce platforms to reach targeted audiences and create demand.

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Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.
  • Hi Elena Hudgens, I love to hear about Lyst. Its a little bit shocking but interesting for me. Thanks for sharing this information, especially for Lyst.

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