social media tools for business

55 Social Media Tools You Need to Maximise Your Social Media Success

Elena Hudgens
By Elena Hudgens 36 Min Read

Social media has been taking over the world. There are a lot of social media tools for business out there these days. But which ones are the best? Today, we’re going to highlight 55 social media tools that you need to maximize your success in the digital world. 

From Facebook to Instagram, Snapchat, and Twitter, this new way of communicating is changing how we live our lives. With social media, you can connect with friends and family members from all around the world. Social media has also given rise to a new generation of entrepreneurs who have leveraged social media for business success.

This blog post will teach you about some useful tools that will help you maximize your social media success. Follow these steps to learn more about some great social media tools that will increase productivity and effectiveness in your marketing plan. Read More.

Section 1: What is Social Media Business?

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In a nutshell, social media business refers to the marketing that occurs on social media platforms such as Facebook, Twitter, and Instagram. The term also includes content creation for these channels which can include everything from blog posts to videos or podcasts. This type of marketer’s role focuses on reaching out through various networks in order to create awareness about their brand and products while engaging with users online.

Section 2: The 55 Most Effective Tools for Social Media Success 

To find the best social media management tools for your small business, see the list below. The most popular platforms are Facebook and Instagram with over 2 billion active users each. Other options include Twitter, LinkedIn, and Pinterest which have around 500 million monthly active users combined. This article offers various social media tools for business and their features that can help you manage your accounts more efficiently than ever before!

1. Hootsuite


Hootsuite is the best social media tool to Maximize Your Social Media Success. Hootsuite features a variety of different tools such as scheduling, analytics, and publishing that are designed specifically for businesses who want to use social media marketing in order to grow their brand or increase revenue. With these various capabilities, it makes it easy for businesses of all sizes from small-to-large scale companies. 

Even those with international operations – manage multiple accounts at once on any platform they choose including Facebook, Instagram, Twitter, LinkedIn, and more! It’s also very affordable so now you can take your company’s success online without breaking the bank! Read More

2. MeetEdgar

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MeetEdgar is the best social media tool for business. The platform provides a range of tools and features to help brands grow their audience, increase engagement, and drive revenue through advertising. It also includes analytics that offers insights into how your company’s content is performing on different platforms so you can adjust as needed. MeetEdgar offers unparalleled insight into what people are saying about you online in real-time with features such as trending hashtags or sentiment analysis of your posts.

3. Sprout Social

A business’s best friend when it comes to social media is Sprout Social. It has an easy-to-use interface and powerful features, including a newsfeed that lets you monitor all of your company’s posts in one place, live video broadcasting capabilities to share content with customers on mobile devices or via their website, and analytics tools so you can see what works best on different platforms.

4. Zoho Social

Business owners should use Zoho Social to manage their social media accounts. Zoho Social has many features that make it easy to use and powerful, such as analytics, scheduling posts in advance, and embedding videos on your website. It’s also available across all devices including desktop computers, tablets, or smartphones with a mobile-optimized interface.

5. Buffer

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There is no better social media tool for businesses than Buffer. Buffer has a variety of features that allow you to schedule posts and track engagement, as well as other important metrics such as reach and follower growth. This allows business owners to plan their marketing strategy so they can be more effective with their time spent on social media management. Read More.

6. AgoraPulse

Business users will find AgoraPulse the best social media tool. AgoraPulse provides a variety of tools that allow users to create and manage their online presence, including analytics, content marketing management, advertising capabilities with Facebook and Twitter integration as well as advanced reporting features. It also has an intuitive platform that allows businesses to grow their following on all major platforms in one place without having to switch between different apps or software programs.

7. CoSchedule

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55 Social Media Tools You Need to Maximise Your Social Media Success 26

CoSchedule is the best social media tool for business. It has a clean interface and its features are easy to understand, making it perfect for new users who want to get up and running quickly. CoSchedule also allows you to schedule content in advance so that when your followers need more information or updates on any particular subject, they can be delivered without having them follow multiple accounts all day long. 

The platform offers built-in analytics tools which help you track progress over time through data such as audience growth rate and engagement levels with different types of posts like images vs text vs videos.

8. Facebook Publishing Tools

The best tool for building a social media presence on Facebook is the Facebook Publishing Tools. Facebook has been able to dominate online advertising by offering a variety of targeted marketing tools and services, one being their publishing platform which allows users to create content that can be shared on their profile or page as well as with followers. With this in mind, it’s no wonder why many businesses are using these platforms more frequently than ever before. Read More.

9. TweetDeck

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TweetDeck is the best social media tool among many social media tools for business. It’s a free, full-featured Twitter client that helps you manage your entire timeline in one place. You can schedule tweets and automate them as well as create columns to organize all of your content into different categories so it’s easy to find what you’re looking for when browsing through conversations or performing searches on topics such as keywords, hashtags, profiles, and more! TweetDeck also includes built-in analytics tools like polls which allow businesses to engage with their followers online.

10. Social Pilot

The most effective social media tool among many social media tools for business is Social Pilot. It allows you to design your custom marketing campaigns and find out which posts are working in order to increase engagement on your website or blog. Social Pilot also provides a variety of analytics that allow you to see what content people like, how they reacted when it was posted, and why certain content performs better than others.

11. eClincher


There are many social media tools for business, but eClincher is the best. It has a range of features that make it easy to use, including customizable templates and scheduling tools. eClincher also provides analytics on your posts so you can see how they are performing in terms of reach, engagement, and shares. The app’s interface is sleek and simple with minimal clutter which makes it perfect for people who want something quick but effective.

12. Loomly

There are numerous business social media tools for business, but Loomly is the best. Loomly helps businesses grow and reach their target audience by providing a digital marketing platform that includes content curation, analytics, community management tools, in-app advertising capabilities, and more. Read More.

The user interface of this app is simple to use with features like tagging your posts with hashtags or keywords so you can track them on search engines; scheduling posts up to three months ahead of time; embedding videos into any post as well as posting images from Instagram directly onto other platforms such as Facebook or Twitter without leaving the app!

Loomly also has an extensive list of integrations including Hootsuite (social media), Buffer (scheduling), and Salesforce Marketing Cloud.

13. Sendible

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You can create content and share it with your target audience with Sendible, one of the top social media tools for business. Sendible’s platform also includes tools such as a public blog, email marketing automation software, and more. With these features in place, businesses can achieve their goals of reaching new customers or retaining old ones with ease.

14. Tailwind

Business owners should use Tailwind as their social media tool. It’s a platform that helps businesses connect with their customers and market themselves to new audiences through content marketing, including blogging, video production, podcasting, and more. Tailwind also includes features like analytics tools so you can see what works on your site or blog in order to improve your performance. Read More.

15. Hubspot Social Media Software

One of the best social media tools for business is Hubspot social media software. It helps businesses to grow their audience, increase engagement and create a community of loyal followers by creating engaging content that people want to share with friends on Facebook, Twitter, and Instagram. With HubSpot’s marketing automation software you can automate your entire social strategy in one place so you don’t have to worry about constantly switching between platforms or apps anymore!

16. SEMRush Social Media Toolkit

The SEMRush Social Media Toolkit for Business is the best social media tool among many social media tools for business. The SEMrush team has put together a comprehensive set of tools to help you better understand your competitors and grow your organic traffic, content engagement, and conversion rate. You’ll also get access to our exclusive database with over 7 billion data points on 2 million+ domains worldwide – updated daily!

  • SEMRush Social Media Toolkit includes: 

– A powerful keyword research module that lets you quickly find relevant keywords in any niche; 

– An advanced competitive analysis engine that reveals what’s working now or trending soon across Facebook, Instagram, Twitter & YouTube; 

– Insights into how well each domain converts visitors from top-performing websites like yours into customers (conversion rate); 

– Detailed insights about audience demographics such as age distribution and gender ratio so you can target specific audiences more effectively.

17. Social Bee


Businesses can take advantage of Social Bee‘s social media tools. It has been designed to help businesses grow their following and increase sales on Instagram, Facebook, Twitter, and LinkedIn. The platform allows users to schedule posts in advance so they can be posted at specific times of day or week as well as manage multiple profiles with ease. 

Social Bee also includes an analytics dashboard that provides data about your audience’s engagement habits which can then be exported into a spreadsheet format for further analysis. Read More.

18. Crowdfire

Businesses can benefit greatly from Crowdfire’s social media tools. Crowdfire helps you manage your social media accounts and grow your online presence with its easy-to-use interface, scheduling tools, analytics, and reporting features. You can also use this platform to reach out to influencers who will help spread the word about what it is that you do or sell on a large scale.

19. Ripl

Ripl is the most effective social media tool for businesses. It doesn’t have any ads, it’s easy to use, and it has a lot of features that help you grow your audience and make more money with each post. You can also create different types of posts like videos or live streams in order to get even more engagement from your followers.

20. Later

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The best way to use social media for business is with Later. It’s a free app that lets you schedule posts, track engagement, and analyzes your performance across all of your accounts. To use it, just create an account on Later with any email address then link up to Facebook or Twitter accounts in seconds!

21. Iconosquare

Businesses can benefit from Iconosquare’s social media tools. Iconosquare allows you to create a website and manage your social media accounts from one platform with ease, giving users all of the tools they need to be successful in their marketing efforts. With features such as an integrated blog, customizable content calendar, and web analytics reports that show which posts are performing well on each channel at any given time. Iconosquare offers a comprehensive suite of services for businesses looking to grow their audience online. Read More.

22. Everypost

Everypost is the best social media tool for business. Everypost allows you to create your posts and schedule them in advance so that they go live at a time when most of your followers are online. This means more engagement with potential customers, which leads to higher conversion rates and revenue generation!

23. Nuvi

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Social media tools for business are best with Nuvi. Nuvi has a large database of influencers and other industry professionals, so it’s easy to find relevant people for your company or brand. It also provides an incentive program that rewards you with free credits if you refer friends who sign up as well as discounts on paid memberships when they join through your referral link.

24. Friends+Me

Business owners should use Friends + Me as their primary social media tool. It’s a platform that allows users to connect with their customers, find new leads, and build relationships without any effort on their part. With this app, you can create your community of people who are interested in what you have to offer and share content across multiple channels including Facebook, Instagram, LinkedIn, and Twitter. Read More.

25. MavSocial

Business owners should use MavSocial to manage their social media. It allows you to track your competition, find new customers and increase sales with an easy-to-use interface that has a clean design and intuitive navigation. MavSocial also provides detailed analytics on which posts are performing well so you can optimize them further in order to gain more followers or engagement from your audience.

26. HeyOrca!

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HeyOrca! provides the best social media tools for business among many others. It helps businesses to grow their audience and gain exposure, by connecting them with influencers in a personalized way. HeyOrca! makes it easy for brands to connect with people who are interested in what they do – whether that be through their website or mobile app, on Instagram or Twitter – without having to worry about how many followers you have because we take care of this all automatically.

27. Content Cal

Among the many social media tools for business, Content Cal is the most effective. It allows you to create content, schedule it, and then publish it on multiple channels simultaneously with ease. Content Cal has a variety of features that make scheduling your posts easier than ever before!

28. is the best social media tool for business because it helps businesses to engage with their target audience in real-time, grow brand awareness, and increase sales. Falcon’s platform allows users to create a complete marketing strategy. Read More.

That includes content creation, scheduling posts across multiple channels such as Facebook and Twitter, monitoring engagement metrics like likes or shares, analyzing sentiment on Instagram Stories (or any other public story) using machine learning algorithms from Sentiment Analysis API provided by Bing Predicts.

29. Sales Force Social Studio

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The best social media tool for business is Sales Force Social Studio among the many social media tools available in the market. It features a variety of different tools that will help you manage your social presence, including analytics and reporting to increase productivity, influence tracking to see what content resonates with your audience most, and trending topics so you can stay on top of conversations happening in real-time. 

This software has everything from scheduling posts across multiple platforms like Facebook Messenger or Twitter DMs to managing customer service requests through live chat or email. You’ll also receive one-on-one coaching sessions every week via video call where our team members will walk you through how we use this platform ourselves! Read More.

Sales Force Social Studio offers an easy interface that makes it simple enough for newbies but powerful enough for experienced professionals who want something more than just another marketing app.

30. Sprinklr

Sprinklr is the best social media tool for business. It allows you to connect with customers, manage your brand and grow your business. With Sprinklr there are no limits on what can be done in terms of content or engagement strategies which makes it a must-have for any marketing team looking to stay ahead of their competition.

31. Oktopost

Oktopost is the best social media tool for business. Oktopost helps businesses with their marketing strategy, advertising campaigns, and customer engagement efforts by providing a platform that can be used to create content on both Facebook and Twitter. It also provides analytics tools so you know what’s working in your campaign as well as how many people are engaging with it. The company has been around since 2007 and was named one of “The Best Social Media Tools” by Forbes Magazine.

32. Khoros

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Khoros is the best social media tool for business that allows you to schedule posts and engage with your audience in real-time. It also has a built-in analytics dashboard so you can see how well your content is performing, which helps increase engagement and reach new audiences. You can use it on any device including desktop or mobile phones, tablets, laptops, or desktops! Read More.

  • Khoros offers a variety of features like:

– Scheduling posts ahead of time to make sure they appear when people are most active online

– Engaging with users through polls.

33. Likeable Hub

Business owners should take advantage of Likeable Hub’s social media tools. It’s a powerful platform that helps you grow your following, increase engagement, and generate leads. With features like automated posts, auto-responders to help with customer service issues, and live chat on mobile devices it makes managing your brand easy from anywhere in the world!

34. SocialFlow

We recommend SocialFlow as the best tool for business social media. It has all of the features that you need to run your marketing campaign and it also provides analytics on how well your content is performing, which allows you to make changes in order to improve performance.

35. Content Studio

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Social media tools like Content Studio are the best for businesses. Content Studio allows you to create engaging content that your audience will love, all from within a single platform. It makes it easy to share and distribute your content across multiple platforms like Facebook, Twitter, Instagram, and more! 

With features such as customizing landing pages with unique images & videos; scheduling posts in advance or on-demand; tracking views/engagement metrics; automating engagement campaigns via retargeting ads – this software can help grow your brand’s image online today! Read More.

36. Social Chimp

Among all social media tools for businesses, Social Chimp is the best. Social Chimp allows businesses to manage their profiles, create content, and grow their following on Facebook, Instagram, and Twitter. It also includes analytics tools that help you track your progress so you can easily see which posts are working better than others. With a sleek design that’s easy-to-use even if you’re not tech-savvy. It will be perfect for anyone looking to take advantage of social media marketing in 2019!

37. Social Champ

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In terms of social media tools for businesses, Social Champ is the best. It has a variety of features that allow you to manage your accounts and monitor what’s going on in them, with an easy-to-use interface. Social Champ also lets you schedule posts, track engagement metrics like likes and shares, as well as set up automated responses when necessary. You can use it across multiple platforms such as Facebook or Instagram so that your content reaches more people than ever before!

38. Story Chief

Story Chief is the most effective social media tool for businesses. It helps you grow your audience, increase engagement and improve conversions through storytelling on social media channels. Story Chief’s automated content distribution system allows businesses to share their stories with targeted audiences across multiple networks without having to manually post each time or worry about reaching a certain number of followers or fans before they can start sharing again. Read More.

39. Planable

Planable is the best social media tool for business because it allows you to create content that is relevant and engaging for your audience. Its easy-to-use interface makes managing multiple accounts a breeze so you can focus on growing your brand without wasting time on admin tasks. Planable also includes tools like polls, surveys, scheduling posts in advance, or publishing them at specific times of day to maximize engagement with followers and potential customers alike. Plus they’re constantly adding new features! Read More.

40. Facebook Business Suite

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In comparison to other social media tools for business, Facebook Business Suite is the best. It includes Facebook’s most powerful tools, such as Facebook Ads Manager and Analytics that help you run your business with ease. With these features at hand, you can focus on what matters – growing your brand without wasting time or money!

41. Brand24

Businesses can benefit from Brand24’s social media tool. Brand24 allows you to see what your competitors are doing and how they’re using their social media channels, as well as provide a variety of analytics that will help you understand where your brand stands in comparison with others. It also gives insights into which posts have been most successful and when so that you can plan accordingly.

42. NetBase

NetBase is an excellent social media tool for businesses. It has a free plan that allows you to create up to 10 profiles and manage them, as well as an unlimited paid plan starting at $14/month with features like advanced analytics, custom reports, and more. NetBase also offers a 30-day trial period so you can try out all of their features before committing! Read More.

43. SocialBakers

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Business owners should use SocialBakers to manage their social media accounts. It helps companies manage their social profiles, track and analyze trends in real-time, identify key influencers to reach out to or who can help them grow their brand’s influence online. SocialBakers has made a name for itself by being one of the first tools that offer these features as well as other useful insights into what people are saying about your company on all major networks like Facebook, Twitter & Instagram.

44. Meltwater

Business owners should use Meltwater as a social media tool. Meltwater provides a variety of features including analytics, content marketing, and advertising tools that enable brands to use social media effectively. This allows businesses to have an advantage over their competitors in terms of engagement and sharing on various platforms like Facebook, Twitter, LinkedIn, YouTube, etc., providing them with more opportunities for promotion than ever before. 

45. Sked Social

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Sked Social is the best social media tool for business and can be used in conjunction with other platforms. Sked has a unique way of connecting brands and consumers by providing an organic, consumer-driven experience. With its powerful data analytics tools, businesses can better understand their target audience while also understanding how they interact on the platform via targeted advertising campaigns that connect them back to their customers. 

This innovative company offers a variety of packages at different price points according to your needs as well as flexible payment options so you’re never locked into any contracts or obligations. Read More.

46. SharedCount

Business owners should use SharedCount to manage their social media accounts. It allows people to share their content in a variety of ways, including Instagram Stories and Facebook Live videos, without having to worry about it going viral on your timeline or getting lost among all the other posts. With SharedCount you can also get real-time insights into how many views your post has received so that you know whether it’s worth posting more often or not at all.

47. Revive Social

A social media tool that is best for business is Revive Social. It helps you grow your audience and reach new customers through a variety of different marketing strategies, including SEO optimization, generating content that’s optimized for social sharing, building viral campaigns with in-app advertising capabilities, and more. Revive Social also has an app store where users can download apps to help them manage their company’s brand on Instagram or Facebook without any programming knowledge necessary.

48. NapoleonCat

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NapoleonCat is a great social media tool for businesses. NapoleonCat allows you to connect with your audience, get more followers and grow your brand in a way that’s never been possible before. We have an exclusive platform where you can create content and share it on Facebook, Twitter, or Instagram without ever having to leave our site! Read More.

49. Statusbrew

Using Statusbrew for social media is a great idea for businesses. Statusbrew creates a beautiful and engaging experience on your favorite platforms like Facebook, Instagram, Twitter, LinkedIn, and more. It helps you to build relationships with followers across all of your networks while also boosting engagement rates so that you can grow faster than ever before. 

With its easy-to-use interface as well as powerful features such as scheduling posts in advance or automating content delivery via our API integration options. There’s no better way to reach new audiences!. 

50. Onlypult

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Businesses should use Onlypult’s social media tool. Onlypult helps you manage your brand, generate leads, and build relationships with customers on Facebook, Instagram, and Twitter. Easily share content from any website to create an engaging conversation about your business or product!

51. Agora Pulse

Agora Pulse is the most effective social media tool for businesses. It allows you to manage your various social media profiles and gives you an in-depth look at how your audience engages with content on each platform. Agora Pulse also provides analytics that will help improve all of your marketing efforts across different platforms so they are more effective than ever before! Read More.

52. Wave Video

Businesses can benefit from Wave Video’s social media tools. WaveVideo allows you to create a professional-looking video with just one click and upload it on your YouTube channel, Facebook page, or even Instagram! The easy-to-use interface makes this app perfect for beginners as well as professionals who want to share their work in an eye-catching way.

53. MailChimp

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Among many social media tools for business, MailChimp stands out. It allows you to create a free mailing list and then easily send out marketing emails to your subscribers, all at no cost. Mailchimp also has an app that integrates with Facebook Messenger so you can start conversations on messaging apps too! With over 500 million users worldwide, it’s easy to see why MailChimp is one of the most popular tools in digital marketing today.

54. LastPass

Business owners should use LastPass to manage their social media profiles. It’s a password management service that helps you securely store all your passwords and logins in one secure vault, so you can use them across multiple devices. LastPass also provides an encrypted browser extension to keep your online data safe from hackers or anyone else who might be snooping on it. 

55. Rev

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Business owners should use Rev to manage social media. Rev allows companies to create an account and share content with customers, employees, partners, vendors, or any other stakeholder of their company. It also includes tools such as live chat support that make it easy for customer service representatives to assist when a problem arises in real-time without having to transfer customers over from another channel like email or phone call. Read More.

Section 3: Conclusion

The use of the most efficient and effective marketing tools is paramount to success in any industry. Social media has been a powerful way to reach consumers, build brand awareness, and connect with customers on an individual level. With its ability to provide real-time insight into what people are talking about around the world at large moments (such as natural disasters), it’s no wonder that brands rely heavily on this platform for their advertising campaigns.

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Posted by Elena Hudgens
Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.

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