marketing tools for small business

70 Most Important Marketing Tools for Small Business

Elena Hudgens
By Elena Hudgens 37 Min Read

When it comes to marketing, small businesses have a unique set of challenges. They don’t have the resources–or budget–of major corporations. But they also don’t have the benefit of size to make up for these disadvantages. So how do you compete with big brands? The answer is by using digital marketing tools for small business that can help you grow your business. 

Whether you are just starting out or are an established, well-known brand, what you know now about digital marketing is probably not enough. So here are 70 digital marketing tools for small business that will help promote your business, grow your following, and keep you competitive in today’s market.

Section 1: Why Digital Marketing Tools for Small Businesses are Important?

If you are a small business owner, you know the importance of digital marketing. In this day and age, most people use the internet to find what they need or want to buy. 

This means that your business needs a strong digital presence in order to keep up with your competition. Digital marketing tools for small business or huge business can help you do just that. From social media to email marketing, these tools offer a variety of ways for you to reach your customers and promote your products or services. You can also measure how successful your digital marketing campaigns are so that you can continually improve them. Read More.

To succeed in today’s digital environment. You need to have a well-thought-out digital marketing strategy. Digital marketing has been proven to be a crucial factor for success. If you’re a small business owner, you know that this type of investment is often difficult for your budget. However, there are several digital marketing tools available that can help you reach your audience and gain traction.

Read on to learn more about what you need and why it’s important.

Section 2: The 70 Most Important Digital Marketing Tools for Small Business

There are about 70 digital marketing tools that can help you with your business. You will find everything you need to know in this article. 

There are different metrics to measure the success of any marketing campaign. With these digital marketing tools, it will be easy for you to track these metrics and understand which tactics are working best.

You can use these tools to help plan your social media strategy, understand what people are saying about your company, or manage your online reputation.

Small Business Tools for Analytics

Intercom

There’s a reason why Intercom is trusted by 15,000 teams of all sizes to power their customer communication. It enables marketers to deliver meaningful messages to the right people at the right time, so they can grow their business. Intercom combines the power of marketing automation with the personal touch of live chat and messaging.

Pendo

Pendo is the most complete analytics tool for customer experience management and marketing automation. The software provides a 360-degree view of the customer experience and helps marketers better understand their customers. It also has advanced marketing automation for lead nurturing, lead scoring, web form conversion, and more.

GoodData

There are many tools that are available for small businesses to help them succeed. Among these are Google Analytics, Adobe Analytics, and GoodData. GoodData is the most powerful of the three. It can be used to do things like track social media, track conversion rates, and understand the performance of individual marketing channels.

Google Analytics

Google Analytics is the best Marketing Tool Analytics for small businesses among many marketing tools for small business. When you use Google Analytics, you’ll be able to see which marketing efforts are working and which ones aren’t. You can easily track your campaigns and identify growth areas. Google Analytics is a powerful tool that will help you grow your business. Read More.

KISSmetrics

There are a number of marketing analytics tools that you could use for your business, but KISSmetrics provides a reliable and efficient solution. It’s a powerful tool that will allow you to measure all of your marketing efforts and see where they can be improved. This way, you’ll know when to send more traffic to your website, or when to start an email marketing campaign.

CrazyEgg

CrazyEgg is a powerful tool for those who want to optimize their website from the perspective of a visitor. With this tool, you can see what people are clicking on and which parts of the site they are browsing. It also allows you to see how people interact with your site by segmenting it by device, location, operating system, and more. All the data is easily accessible and automatically updated with no additional work from you!

Hotjar

Hotjar is the world’s leading platform for in-depth customer feedback and website analytics. It allows companies to better understand what their customers and website visitors think about their business and which websites they don’t want to visit. Hotjar offers a wide range of features, including heatmaps, navigation tracking, customer surveys, feedback polls, and more.

ChartMogul

ChartMogul is a marketing analytics tool that allows you to track and optimize your marketing campaigns. It is a SaaS platform that’s specifically designed for small businesses with little or no marketing experience. You can create email campaigns, landing pages, social media posts, and more! Read More.

Small Business Tools for Content Marketing

WordPress

Content marketing is one of the best ways to grow your small business. Content marketing has been shown to outperform other types of traditional marketing, like TV ads, by about 20%. It is also one of the most effective ways to reach your target audience. 

And with WordPress, you don’t need any programming skills. It offers all the tools you need to start and manage your own blog (and even create a website). You’ll be able to publish your content with ease and in no time at all. 

You don’t have to hire a designer or developer! With WordPress, you can easily customize your site’s design with just a few clicks of the mouse.

Feedly

Feedly is a content marketing tool that provides a central platform to manage all of your content marketing needs. With Feedly, you can create, publish and share content on the web and social media. Feedly has a suite of features for small businesses that will help you save time and money.

Grammarly

Grammarly is an online grammar checker that helps you find mistakes in texts you post on social media, in emails, or in blog posts. It helps you to communicate clearly with your customers by identifying grammar and spelling mistakes that would otherwise go unnoticed.

TONE OF VOICE: Reassuring

OUTPUT: Your message is more credible when your grammar is spot on. Grammarly helps you to create better content, no matter where or how you write. You can use it on any device, anywhere, anytime. Read More.

Contently

Contently is a marketing platform that connects brands and media companies to freelance writers. Contently offers a suite of tools that empower content creators and marketers to reach their goals while sticking to their budgets. These features allow you to find and collaborate with writers, track performance, and measure ROI. All in all, it’s the best Content Marketing tool for small businesses among many marketing tools for small business.

ClearVoice

ClearVoice is a powerful tool for content marketing that helps you create and distribute content. It enables you to generate brand awareness, establish a reputation as a trusted source, and increase conversion rates. Studies have shown that businesses that use ClearVoice generate 53% more leads from their content marketing strategies.

Wistia

Wistia is a video hosting and analytics platform. Video is the fastest-growing type of content on the internet, and Wistia offers a fully integrated system for delivering video to your customers or clients. It’s ideal for e-commerce and business-to-consumer (B2C) companies. You’ll be able to:

  • Build customer trust and loyalty with compelling, personalized videos;
  • Sell more products;
  • Relieve customer service pressure; and
  • Help grow your audience.

CoSchedule

CoSchedule is the ultimate marketing tool for your business. As a small business, you face a lot of challenges in this highly competitive world. You need to be creative and find ways to market your products that are not only engaging but also cost-effective. CoSchedule will help you get the most out of your team’s efforts by managing all your social media posts, blog posts, and more. Plus, it integrates with the other tools you are already using like Google Analytics and WordPress! Read More.

BuzzSumo

BuzzSumo is the perfect tool for content marketing. It’s for small businesses, bloggers, and online marketers who want to grow their following on social media. You can use it to find trending content, analyze your competition, and create better content. Whether you’re a small business looking for a marketing edge or a blogger looking to increase your traffic, BuzzSumo is a must-have tool.

Kissmetrics

Kissmetrics is the best content marketing tool for small businesses in between many marketing tools for small business. Why do small businesses need a content marketing tool? Content marketing is the best way to increase visibility and generate leads. Kissmetrics is designed to help business owners understand their customers better. That’s because it gathers data like customer behavior, interests, and demographics that other tools might miss.

Small Business Tools for Lead Capture

OptinMonster

If you’re looking for a Lead Capture tool for your marketing efforts, OptinMonster is the best among many marketing tools for small businesses. It provides a variety of lead capture tools and strategies that makes it easy to generate and manage leads. With its A/B testing and conversion optimization features, you can optimize your landing pages to maximize conversions and revenue.

Sumo

Sumo is a free marketing tool that can help small businesses with their lead generation efforts. It is the best tool for Lead Capture on the market. You can use it to collect email addresses or build a mailing list. It also provides an easy way to create email campaigns.

Instapage

Instapage is a lead generation tool that’s easy to use, flexible, and powerful. It’s an excellent way for small businesses to build their email lists and generate qualified leads with minimal effort. With over 40% of companies using marketing automation software in 2017, it’s important for any small business to keep up with the latest trends and utilize the best platforms. Instapage helps you do just that!

HelloBar

HelloBar is a free, simple, and easy-to-use tool that helps you capture leads and grow your customer base. It’s great for small businesses because it handles the lead generation and customer acquisition for you, so you can focus on what you do best. If you want to increase your sales and take your business to the next level, this is the tool for you. Read More.

Qualaroo

Qualaroo is one of the most widely used Conversion Optimization tools on the market today. Qualaroo helps businesses all over the world increase their ROI and understand customer behavior. This means smarter marketing for your business.

Unbounce

The truth is, Unbounce isn’t just a landing page builder. It has all the features you need to run a successful marketing campaign. It has a lead capture system, a landing page builder, and a conversion optimizer. You can handle your whole marketing campaign from start to finish on this platform. If you want to be more successful with your marketing campaigns, this is the tool for you!

LeadPages

LeadPages is the perfect tool for any company, business, or individual looking to generate leads. LeadPages allows you to create high-quality landing pages, or webpages designed to provide visitors with specific information about your products and services, without having to hire a designer. LeadPages is an all-in-one marketing solution that can be used by any business.

LiveChat

You can’t afford to not have a live chat when you’re in business. And, when you have a chat on your site, you’re going to need a tool to help you. That’s where LiveChat comes in! LiveChat is the best lead capture tool for small businesses, among many marketing tools for small businesses. 

In fact, it’s one of the most effective tools in your arsenal. When people contact you through chat, they don’t just want to be helped with their problem – they want to become a customer. So, it’s in your best interest to put a chat on your website and use the best lead capture tool for small businesses – LiveChat! Read More.

Small Business Tools for SEO & PPC

WordStream

WordStream is the best SEO & PPC tool to use for small businesses among many marketing tools for small businesses. It has an array of features that are all free and it is the easiest to use. WordStream is perfect for small businesses that don’t have much experience with SEO and PPC.

Yoast

Using Yoast can help your website rank better in search engine listings. It is the only SEO plugin on the market that is created specifically for WordPress, by WordPress developers. It’s beautiful, easy to use, and gets you found online.

SpyFu

SpyFu is an internet marketing software that specializes in SEO and PPC. It’s the best tool for small businesses to reach their marketing goals. SpyFu has a wide range of features that can be used in order to achieve desired marketing goals, like social media management, keyword research, and conversion tracking.

SEM Rush

SEM Rush is a powerful and user-friendly tool that has the ability to assist small businesses. It can help them monitor their competition, analyze keywords, identify profitable markets, and much more. It provides a wide range of tools that allow small businesses to make smarter decisions about their marketing campaigns.

Google AdWords

Google AdWords is a powerful tool for small businesses, designed to help you get noticed online. It is one of the most popular and powerful marketing tools in the world and has helped many businesses grow and reach their goals. A Google AdWords campaign allows you to work with Google, the most trusted source on the internet, to find new customers and grow your business.

Moz

Moz offers a suite of powerful and comprehensive marketing tools that will help your small business grow. It will help you find customers online, manage your online reputation, and much more. Moz provides a complete marketing toolbox for small businesses who want to dominate their market!

Google Trends is one of the best marketing tools for small businesses. It’s your personal guide to gaining customers online. It’s the most accurate way to figure out what people are looking for and how competitive your keywords are. You can even find out who your competitors are and what they’re doing to succeed.

AdEspresso

AdEspresso is the only marketing and advertising tool that provides in-depth information on your Facebook Ads, Google Ads, and Twitter ads. It also offers conversion rate optimization to help you find the best combination of ads and keywords to generate more conversions. The reports are very detailed so you can keep track of all your expenses!

UberSuggest

UberSuggest is an all-in-one marketing research, keyword research, and search engine optimization (SEO) & pay per click (PPC) tool for small businesses that provides everything you need to grow your business. You can generate new ideas, choose the best keywords for your web content, and design successful PPC campaigns in no time. Read More.

Small Business Tools for Email Marketing & Automation

Hatchbuck

Hatchbuck is a cloud-based marketing automation and email marketing solution for small businesses. It is a perfect fit for those who are looking to grow their business with the help of easy-to-use tools. A wide range of integrations and templates lets you automate your workflow from start to finish. Hatchbuck also offers a free plan for those starting out with little resources.

IFTTT

IFTTT is the perfect marketing automation tool for small businesses due to its ease of use and affordability. IFTTT is an abbreviation that stands for “If this then that”, which represents the simple automation of tasks you perform on a daily basis. IFTTT can be accessed through your browser or smartphone, so no extra software is necessary.

Email on Acid

Email on Acid is a complete and comprehensive email marketing and automation software that is designed for small businesses. It is the best email marketing and automation software because it can do everything from designing emails to sending them. It also offers the most robust, yet easy-to-use, the mobile app that helps you stay connected to your business at all times.

HubSpot

HubSpot is the most user-friendly and affordable of all the tools out there. It has all the features you need to optimize your marketing campaigns, including website analytics, SEO tools, social media marketing, landing pages, email marketing, customer relationship management (CRM), and many more.

TONE OF VOICE: Encouraging

OUTPUT: HubSpot is the most user-friendly and affordable of all the tools out there. It has all the features you need to optimize your marketing campaigns, including website analytics, SEO tools, social media marketing, landing pages, email marketing, customer relationship management (CRM), and many more.

Infusionsoft

Infusionsoft helps you to save time and make your life easier because it can do a lot of things for you all at once. It is the best email marketing software, with a full suite of marketing tools, including landing pages, surveys, and social media integrations. In fact, its goal is to help small businesses succeed by saving time, generating more leads, and closing more deals. Raed More.

MailChimp

MailChimp is a great way to automate your email marketing and send targeted emails to your customers. MailChimp integrates with the top e-commerce platforms like Shopify, WordPress, and Squarespace. It also offers an interface that is easy to use and provides you with the ability to see what was opened and clicked on in your emails.

Zapier

Zapier is the best tool for small businesses because it integrates with many different apps, has a simple user interface, and is easy to learn. With Zapier, you’ll never have to worry about your data being hacked or lost. Plus, Zapier can grow with you since it can connect to over 750+ different apps.

Litmus

Litmus is used by over 25,000 businesses and agencies around the world to improve their email marketing and automation.

It has a wide range of features that will help you grow your email list, send targeted campaigns, measure response rates, create beautiful design templates, and more.

It’s the perfect tool for any small business owner who is looking to take their business to the next level.

Campaign Monitor

You can use Campaign Monitor to design and send emails from your computer, tablet, or smartphone. It allows you to keep up with the latest email marketing trends and offers many creative templates for newsletters, sales, and other campaign types. You can also invite other people to collaborate on your projects with them! Read More.

Zoho

Zoho provides a complete suite of email marketing and automation tools for small businesses to market their products and services. The Zoho Tool Suite includes features such as email marketing software, website builder, CRM, invoicing, document maker, and time tracking. This product is a great way to grow your business while staying on top of everything from your inbox!

Small Business Tools for Design

Pexels

Viral images are the best way to go viral, and that’s where Pexels comes in. Pexels is a free stock photo website with over 2 million free photos, vectors, and illustrations for any type of project. Whether you’re looking for something totally different or just looking to save time with your marketing strategy, Pexels can help.

Canva

Canva is an easy-to-use design tool that helps non-designers create professional designs. You don’t need a lot of experience or a degree to create a beautiful design that could be turned into a flyer, poster, social media post, or website header. The powerful drag and drop editor makes it easy to create graphics from scratch or from our extensive design library.

Stencil

Stencil is the best design tool for new and small businesses. With Stencil, you can create stunning visuals and marketing material that will help you stand out and grow your brand. It’s easy to use and incredibly affordable. You can also choose from a variety of templates or start from scratch!

Infogr.am

Infogr.am is a completely free, easy-to-use tool for creating interactive infographics. It’s perfect for telling a story with data or combining two or more data sources. You can also add photos, videos, and charts from other sources to your project.

99designs

We have been in business for over 11 years and have helped 180,000 customers from all over the world. The best thing about us is that we’re always available to help you, 24 hours a day. We’re committed to providing the best customer service in the industry.

Adobe Creative Cloud

Adobe Creative Cloud is the best marketing tool for small businesses. It offers a variety of tools, features, and services that have been developed to help you grow your small business. It gives you access to the latest software and updates as soon as they’re available. You can also sync your files across devices so you can work from anywhere.

Piktochart

Piktochart has the most intuitive and easy-to-use interface. It is very fast and can be used to create many types of content. The templates are free and the software is reasonably priced. You can also use it to create your own templates. It is a good tool for non-designers who want to have a unique-looking design. Read More.

Easel.ly

Easel.ly is a design tool for small businesses with a suite of marketing tools. With Easel.ly, you can create custom-branded products, designs, and content with just a few easy clicks. You can also collaborate with your team on the same project at the same time. It’s free to try for 30 days with no credit card required!

Small Business Tools for Project Management

Slack

Slack is a web-based team communication software for businesses of all sizes. It is a great tool to bring teams together that are spread out all over the world. You can share files, videos, and images with your teammates in seconds. It’s also a great way to collaborate on projects with co-workers.

Trello

Trello is a favorite among small businesses because it allows teams to work together and keep track of tasks in one place. Trello also helps you stay on top of due dates and stay up-to-date with what’s happening in the organization. It’s simple to use and easy to share with others.

Basecamp

Basecamp is the best project management tool for small businesses among many marketing tools for small businesses. It’s not only the best thing to come around in a while, but it is also the most popular choice for companies looking to manage their projects. With Basecamp, you can set up an unlimited number of “Camps” to suit your project needs.

Asana

Asana is not just a project management tool. It is a robust platform that allows you to organize and manage your projects and tasks in one place. It lets you prioritize your work and get more done in less time, giving you the peace of mind that comes from knowing everything’s under control. This way, you can focus on what matters most: building your business and team.

Google Drive

Google Drive is the best Project Management tool for small businesses out of many marketing tools for small businesses. It’s so easy to use and it doesn’t cost anything. You can share, collaborate, and work on your projects with others in real-time. Google Drive will meet all your needs.

Freedcamp

Freedcamp is a project management and collaboration software for small and medium-size businesses. Businesses use it to manage tasks, assignments, deadlines, and projects. You can add features such as a time tracker, task list, email integration, and co-authoring. It can completely replace your email on your desktop with an integrated inbox.

Skype For Business

Skype is a complete set of communication and collaboration tools that help you work with others, on the go. It integrates with your existing Skype account to provide messaging, voice, video, and conference calling. You can also share screens and work collaboratively on projects.

Evernote

Evernote offers a full suite of business-grade features that are perfect for managing your projects. Evernote For Business is the best Project Management tool for small businesses among many marketing tools for small businesses.

Trello 

Trello is a free tool that enables you to collaborate with your team, create projects, assign tasks, share information, and follow the progress in an easy-to-use web interface. Trello for Business has no limits on the number of boards, cards, members, or attachments.

Small Business Tools for Social Media

Buffer

Buffer is designed to make it easy for you to plan and manage posts across multiple social accounts, allowing you to focus on what’s most important. It also helps you stay up-to-date with the latest social media trends and news. With Buffer, you can grow your following, promote your content, and share your latest stats.

Hootsuite

Hootsuite is the best way to manage social media for small businesses. You can manage all of your social channels in one place without having to worry about missing out on the latest updates. It’s easy to use, affordable, and it integrates with most platforms. With Hootsuite, you will be able to stay ahead of your competitors and better connect with your customers.

Agorapulse

Agorapulse is a social media management platform that is best for small businesses. It’s the only marketing tool that offers comprehensive analytics, an in-depth suite of social media insights, and powerful automation tools to help you stay active on the social web.

Cyfe

Cyfe is an easy-to-use, all-in-one social media dashboard that enables small businesses to monitor, engage with, and measure social media activities on Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, LinkedIn, and WordPress. It’s the only social media management tool that offers a complete business solution. Read More.

Bitly

Bitly is one of the most popular tools for analyzing social media metrics, measuring performance, and building social campaigns. Bitly is one of the most powerful tools for any small business. It’s free to use and includes all sorts of features that will help you grow your company.

OUTPUT: Bitly is the best Social Media tool for small businesses among many Marketing Tools for Small Businesses.

Bitly is one of the most popular tools for analyzing social media metrics, measuring performance, and building social campaigns. Bitly is one of the most powerful tools for any small business. It’s free to use and includes all sorts of features that will help you grow your company.

Sprout Social

Sprout Social is a social media management software that helps you execute across various channels from a single dashboard. It enables you to manage everything from your Instagram feed to your Facebook page, all from one place. It offers a social listening tool that will help you analyze your audience and create better content for them.

Oktopost

Oktopost is the leading social media marketing suite for small businesses. It has all the social media tools you need to manage your social media marketing strategy. Oktopost helps you to stay organized and gives you valuable insights into your audience’s behavior, allowing you to create better content. Read More.

DrumUp

DrumUp is a social media marketing tool for small businesses. This means it provides a platform for social media management, customer service, and social analytics. It’s the best option for those who need all of those features in one place.

Hootsuite

Hootsuite is a social media management and marketing platform that helps small and medium-sized businesses to manage their social media marketing campaigns. It has a wide range of features that allows you to schedule and publish posts, track follower growth, and monitor any conversation about your company.

Section 3: Benefits of Using Digital Marketing Tools for Small Businesses

You probably have some doubts about “How digital marketing tools benefit a business?”, and “Why digital marketing tools are important for small businesses?” These benefits answer all your questions. 

1. Attracting more targeted customers.

2. Conversion Rates That Are High.

3. Lower cost with higher ROI.

4. Helps you outdo your competition.

5. Enhances your CRM system.

6. Provides efficient tracking for future campaigns.

7. Being local can help you reach global audiences.

8. Providing highly-personalized service to customers.

Section 4: Conclusion

Marketing tools for small businesses will work as long as they provide value to the business. Marketing tools are not one size fits all, so you need to find the right ones for your company. The more marketing tools you use, the more opportunities you will have to reach potential customers. Read More.

From SEO to PPC, social media to email marketing, there are many marketing tools available for small businesses. A good place to start would be the Google Adwords Keyword Toolset for your industry, which will give you valuable insights into the keywords your target audience is using. After that, use the tools mentioned in this article and evaluate what ones might work best for you.

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Posted by Elena Hudgens
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Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.
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