creating a brand

An Easy Guide To Creating A Brand:  7 Steps To Keep In Mind

Elena Hudgens
By Elena Hudgens 12 Min Read

To create an identity that reflects your brand and can assist you as you expand, you must thoughtfully approach your design. You can’t randomly pick a few colors and throw a logo together. It takes time and patience to develop a strong brand identity.

This necessitates serious thought a team with excellent communication and creative abilities; you want to convey your brand to the rest of the world.

This isn’t a simple job, but it’s some of the most crucial work a company can perform. According to a Nielson survey, 59% of consumers prefer to purchase new products from well-known companies.

As a small business, you may find yourself competing against large corporations with loyal customers and vast marketing resources. That’s why you’ll need to figure out how to stand out by creating a brand.

Steps To Keep In Mind For Creating A Brand!

Creating a Brand will often bypass the essential parts of a company’s branding strategy, like its mission and vision, in favor of design.

That says we believe that every good branding project should be based on a sound branding strategy. But sometimes, you don’t have time or money to do that properly-or need something solely for your visual identity without all the other information. So here are some steps to follow for creating a brand:

  • Research your target audience and competitors. 
  • Pick a focus that suits you and defines your brand’s personality; choose a business name. 
  • Write a slogan for how people can recognize you from the rest of the crowd, making it easy enough to remember so that they will speak about you positively in conversations with friends or family members. ​
  • Design an iconic logo for yourself (and, if possible, one that is easily recognizable). Apply this branding across all aspects of your life, from social media posts and posters to clothing items, and evolve it as appropriate when needed.

There might be occasions where some aspects need revisiting due to a pivot away from an original plan. But each element should still be taken into account, no matter what stage of brand identity development. It doesn’t matter what direction we are going in; after all, no matter which new area of life you.

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Building your brand essentially boils down to 7 steps:

Step 1: Defining your brand

Before creating a brand, you have to know what your brand stands for. It’s essential to define who you are and how you want to be known. This will help inform the decisions that come later, like your logo and design style. 

You’ll also need to think about what sets you apart from the competition – what makes you different?

Your brand is how people will recognize you and your business, so it’s crucial to build an authentic one that reflects the values of what you do. The best way to start doing this is by conducting a thorough audit of where your company stands in the marketplace.

This gives insights into how to proceed with building out the creative elements for your brand – its style guide.

Step 2: Choose a business name

Suppose you’re trying to come up with a name for your new business. Should it matter what the name is? Well, it depends on the kind of company you want to start.

The truth is, as we have said before, a brand isn’t simply its namesake; rather the personality and reputation are really what give meaning to that namesake in-market.

But when one’s first significant commitments entail choosing things like logos and domain names, most people feel naming their business idea is essential for getting started. 

This could lead to taking out a trademark on the product if it gains traction in the market.

In the early stages of crafting a brand identity or designing marketing materials around one’s products or services, it isn’t always crucial to have something solid and unique for identifying purposes. But if things change – say you grow from just being an online-only company to have both online and in-store offerings – then choosing.

Step 3: Logo Design

A logo is your company’s identity. It will be the first thing potential customers see to identify your brand. Make sure you do a little research and find a design that best suits your business. 

You don’t want to settle for something generic because it might not communicate the personality of your business.

Additionally, make sure you’re current with trends in logo design. The Logo Gala, a collection of different logos from many other businesses that you may peruse and gain inspired by, is an excellent tool for this.

Why is the logo so crucial to your brand identity? It uses all of your branding material: Website, Packaging, and Social media.

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It should be timeless, simple, memorable, versatile (can combine colors and images), appropriate (not too complex or cluttered).

Here are some criteria you must follow:

  • Choose your logo: 

Your logo should tell potential customers what your business does and what you want them to think about when they see it. It should be different from other logos in your industry to stand out and impress others.

  • Create a logo font:

You’ll need this if you plan on using your logo as a part of marketing materials like brochures, posters, or packaging materials. The font should match the feel of your company and can either be original or based on another popular font like Helvetica, Papyrus, or Comic Sans MS (only if it suits your style).

  • Design a color scheme:

Think about how you want the colors to make people feel when they look at them and how they relate to your company or message. You might choose warm hues for an earthy vibe, cool colors for a professional one, different shades for an artsy feel, and more! 

The key is to use colors that make people feel something when they see them. The right set of colors can evoke emotion just by looking at them!

Step 4:Write a Slogan

A catchy slogan is a great asset for any business—something brief and descriptive that you can put in your Twitter bio, website headline, or anywhere else where you’ve got very few words to make an impact.

 Keep angles coming up for marketing purposes; slogans are constantly changing. For example, Pepsi has gone through over 30 different slogans throughout the years.

Slogans are short and catchy phrases that make a strong impression. To come up with your own, try: 

  •  stake your claim – Death Wish Coffee—”The World’s Strongest Coffee” 
  •  use metaphor – Redbull—”Redbull gives you wings.” 
  •  adopt customers’ attitude; Nike— “Just do it.” 
  • leverage labels (i.e., Cards Against Humanity)—Cards Against Humanity—”A party game for horrible people”. 
  • Written in verse, Folgers coffee will say: “The best part of waking up is Folgers in my cup.”

 The Slogan Maker can help generate one-liners to describe what they have to offer, which may be based on their positioning statement or stand-alone statements they could build off of.

Step 5: Target your market

You need to understand the market, potential customers, and current competitors. There are many ways to do this:

Google your product or service category and analyze direct and indirect competitors that come up. 

Check subreddits that relate to your customers’ conversations. 

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Get in touch with people who are a part of your target market, and ask about their favorite brands. First, go online to the social media accounts or pages where they may congregate. You’ll get more insights into how they browse for products that are unknown to you before making any serious decisions on branding.

 As you go about this research, make a note of Who is most likely an easy customer? Which competitor to look at? How does a customer speak (or what’s top of mind) when it comes down to interests?

Step 6: Target The Audience

If you’re new to the industry, asking yourself who your ideal customers are and how they depend on your product or service is an excellent way to go about it. 

Or find and analyze your direct competitors; research their products, services, brand strategy, customer base (online and offline). If you’re an established business with existing clients/customers- analyze them as well. 

Analyze segments of these customers according to patterns for you to understand which part is more profitable for your company.

The ideal target audience for your company is a group of people who share similar interests to those of your business. 

For example, men’s grooming products will find their niche in women between the ages of 20 and 45 who purchase them as gifts or for their husbands or boyfriends. 

It is just one way to do good research about what kind of marketing would appeal best to this market segment- you can also research other groups that may become ambassadors for your brand!

These steps will help you create a brand successfully!

Conclusion

Creating a brand will give your company a unique identity and help it stand out in the marketplace. However, if you’re not careful, you may end up with a bland, forgettable brand that doesn’t connect with your customers. It’s critical to think about your company’s story and truly convey it to your customers.

If you follow the above steps while creating a brand, you’ll create a memorable and authentic brand that will help you grow and succeed in the long run.

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Posted by Elena Hudgens
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Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.
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