Although search engine optimization creates organic traffic, it can also boost branding and raise brand recognition.
What is the goal of an SEO campaign? For many experts, the solution is straightforward: increase organic traffic. After all, ranking high in Google Search means gaining hits from most users who rarely look past the first page of results.
Have you considered that SEO and brand recognition go hand in hand? Google’s first page boosts brand recognition, which increases brand exposure, authority, and interaction.
This may be worth far more than clicks, depending on the company’s objectives.
One of the most crucial tasks you have as a marketer is to raise brand recognition among potential buyers. According to Venngage, growing brand recognition was the top priority for 89% of marketers in 2020.
Let’s dive in and examine how to boost your brand recognition with SEO.
Why Is Brand Recognition Important?
A potential customer enters your marketing and sales funnel when they recognize your brand. You can’t sell to someone unaware of your existence!
Your best chance of bringing in a continuous supply of new leads is to have a strong brand recognition campaign.
People prefer buying from companies they know and trust. As a result, most consumers would like to purchase from a company whose name and identity they are familiar with. Comfort fosters familiarity, and this comfort will drive a customer to select you over a competitor.
Brand Recognition and SEO
According to statistics, a customer must interact with a brand 5–7 times before recognizing it. As a result, growing brand recognition requires repeatedly presenting your brand in front of potential buyers.
The top three results in Google searches receive 75.1% of all clicks, according to Backlinko. Only about 1% of searchers click on anything on the second page of results.
If you want clients to recognize your brand and associate it with your niche, ranking high in search engine results is crucial for a developing business.
SEO is becoming more important than ever in an increasingly digitized and competitive market. If the internet is your principal sales channel, branding and SEO must work together to build long-term brand recognition.
We’ll go through some of the most effective SEO methods in the next part to ensure that potential clients know and remember your brand.
1. Control Your Search Results
Almost every SEO business journey begins with a search on Google. As a result, it’s only natural to think about how your site will appear in branded search results.
Structured data can include items like the website search box in search results. The way you build your site might also aid in the appearance of specific important pages beneath the homepage link on the search results page.
Having a Google My Business account and supplying as much valuable information as possible will aid your knowledge panel, which appears on the right in some search results.
Controlling what shows in search engine results for branded terms allows you to provide visitors with the greatest possible experience. The way your site appears in search results can aid in the formation of that link between your business and its products or services.
2. Deliver The Best User Experience
There are numerous aspects to SEO. On the one hand, there’s all the technical SEO on-site stuff. The other strand of SEO is concerned with aspects of user experience.
Improve website load speed: Have you ever visited a website that took a long time to load? Perhaps you became frustrated and left the site. This issue can be resolved by lowering your server response time and improving your website theme for speed.
Your material should be accessible within three clicks of the homepage: Your website should be simple. This entails ensuring that you can access material across your entire website. All of your content should be within three clicks of your homepage.
Maintain brand consistency: Create a style guide for your site that specifies the colors, fonts, and artwork you’ll employ. Design a distinctive logo and place it prominently on your website – usually on the left side of the menu. Make sure you use it consistently on your website.
Track the customer’s journey: Use Google Analytics or a similar tracking tool to track what users do on your site. Try to identify and fix the problem when encountering an issue, like a page with a high exit or bounce rate.
A potential customer’s initial contact with your company will be through your website. The better the user experience, the more likely a visitor will return to your site, buy products, or share your content.
3. Identify Relevant Keywords
Getting your content to rank for the terms that matter to your organization is the keystone of leveraging brand SEO to grow brand recognition. Building a meaningful list of keywords to target is the first step in this procedure.
Start by making a list of words that are related to your industry. Then, for each term or phrase, use internet keyword research tools to check the number of searches and keyword difficulty.
There are free alternatives available. The Google Keyword Planner is a good example, but consider that ‘Competition’ refers to advertisers bidding for the keyword, not the level of difficulty required to rank organically.
Using Keywords Everywhere, you can save time by displaying your browser’s search volume for terms. Once you’ve compiled your keyword list, utilize a tool like SEMrush to determine the keyword difficulty – specifically, how many links you’ll need to get that content to rank in the search results.
4. Invest In Link Building
Your SEO strategy is essential to your SEO strategy because of backlinks from high-domain-authority (DA) and trust-flow websites. Backlinks from high-quality websites increase your brand reputation and help it rank better in search results. Getting websites to link to yours is known as link-building.
Backlinks are one of the top three ranking factors on Google, according to Ahrefs, although 66.31% of web pages have no backlinks. Ahrefs also discovered that the number of backlinks a page has is related to its traffic.
Hence, the more backlinks a website has, the more monthly organic search traffic from Google.
Incorporate a quality link-building plan to improve your Google rankings and brand recognition online. Here are some strategies to help you get started:
- Make valuable resources available to others in your business or niche.
- Pitch guest blog posts to relevant websites with connections to your site, and invite others to guest post if they have an online authority presence in a related field.
- Fix broken links on your site and external sites that link to yours.
- Request a backlink from any mentions of your brand on the internet.
- Create engaging content that others will want to share.
- Encourage others to talk about you on social media.
Other strategies for increasing backlinks to your site include forming reciprocal linking arrangements with other relevant website owners, putting your company in relevant internet directories, and participating in industry forums.
5. Use Google Ads In A Strategic Way
Google advertising for pay-per-click (PPC) plays a well-rounded SEO brand recognition plan. Paid and organic marketing should, ideally, complement one another.
According to a study conducted by Google and Ipsos MediaCT, search advertising increased top-of-mind brand recognition by 6.6% on average. Even though the buyer didn’t visit the company’s website, it influenced unaided brand recognition.
Begin by bidding on a few of your most important long-tail keywords. Do you recall those keywords with little competition and high volume? Those should be your targets. Consider using the following methods in your paid advertising campaign.
Customers that look for your brand or a specific product name are more likely to purchase. As a result, you must make it quick and easy to find what they’re looking for, or you risk losing them to compete with better SEO.
Using PPC to bid on your keywords can be a wise move. Why? Your competitors will if you don’t. Even if a potential buyer searches for your brand name, this could result in the ranking above you in Google results.
Bidding on competitors’ branded keywords is a debatable approach, but it’s one that many organizations employ.
The benefit is that it exposes your brand to consumers who would otherwise be unaware of it. It’s usually a low-cost PPC tactic, and the clicks you obtain are more likely to come from clients who are ready to buy.
The negatives include a poor CTR (clients searching for a single brand are likely to be committed to purchasing from that brand) and the possibility of initiating a bidding war with your competitor.
6. Use Content Marketing
One of the best strategies to improve your website’s search engine rankings, establish brand recognition, and attract quality leads is regularly publishing excellent, valuable content.
Content marketing can aid in the development of consumer trust and the education and awareness of your products and services.
Focus on providing your audience with what they require to build a foundation of exceptional content. Answering popular queries, providing unique viewpoints on industry-related topics, or creating interesting pieces that people can’t wait to read are all examples of fantastic content for brand recognition.
You’ll need to evaluate the type of content you should write after creating your keyword list. The simplest way to do this is to go to Google, type in the search term, and then look at the first few pages (SERPs).
Keep the following information in mind:
- What type of content is the most popular? Are these product pages or blog posts?
- What format should you use? Do you see a lot of comparison and list posts?
- The number of words in the article. What are the lengths of these articles?
- Headers in HTML By glancing at the headings, you can see how the pages are organized.
It’s time to start creating content when you’ve done your research. Make sure your writing is well-written, free of spelling and grammatical errors, and informative as the top-ranking content.
It takes a long time to establish yourself as the go-to brand for the product or service you provide. It takes much effort backed up by research and data, and consistency to achieve the brand recognition that generates income for your company.
SEO is an excellent way to get there. You obtain organic traffic to your website or physical presence when you dominate search results.
People will comment positively about your brand if you attract more clients and deliver the best experience with each transaction. You establish a name for your company when people talk about it positively and consistently.