Company Culture Examples

Company Culture Examples: 10 Best Cases To Inspire You

Khyati Hooda
By Khyati Hooda 14 Min Read

Every company culture is essential and distinct. It is the primary motivator for people to join a team and the primary motivation for employees to stay or depart. It’s the key to achieving (and keeping) a true competitive advantage that makes work a desirable place to work. So, in this article, you are going to know about company culture examples and how you can incorporate them into your companies. 

However, defining a company’s culture can be challenging. Unlike wages, benefits, and promotions, culture is an elusive trait in its category. Although culture cannot be replicated, learning by example can be beneficial.

How does Employee Engagement Affect Company Culture?

Science has repeatedly demonstrated that intrinsic motivation, not money, is the key to good performance, and involvement is the key to unleashing inherent motivation.

Employee involvement is a good indicator of a company’s present culture. Employees who are highly engaged will reflect a positive corporate culture, whereas disengaged employees will reflect the poor company culture. They may get cleared due to an uncontrolled or poorly defined culture.

Even though culture and engagement go hand in hand, research shows that 22% of firms have either weak or no engagement measurement and improvement initiatives.

Great things can happen if you start focusing on cultivating an engagement culture. A rising body of research demonstrates that companies that focus on developing cultures defined by meaningful work, strong employee engagement, and organizational fit outperform their competitors and reap significant financial rewards.

10 Best Company Culture Examples

Having a positive corporate culture is no longer an option. Today’s workers think about it just as much as their pay and benefits. In fact, along with other traditional benefits, excellent business culture is nearly expected.

While one business’s culture may not work for another, you can learn a lot from those doing it correctly and start implementing company culture examples and hacks.

1. Zappos

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Zappos has become almost as well-known for its culture as its online shoe sales. 

How does that culture manifest itself?

The process begins with a cultural fit interview, which determines whether or not the candidate gets hired in the first place. If new employees decide the job isn’t for them after the first week of training, they are offered $2,000 to leave. 

Employee team building and culture promotion are funded with a portion of the budget. Every team member is taught ten fundamental values. Employees who pass skills exams and demonstrate enhanced capability receive raises, not office politics.

Great perks, an enjoyable workplace, and dedication to making customers happy are all part of Zappos’ company culture strategy. If you get the company culture right, excellent customer service and a great brand will follow.

2. Southwest Airlines is a low-cost carrier based

Our next company culture example is Southwest Airlines which defies the stereotypes of grouchy personnel and lousy customer service that plague the airline business. Customers loyal to Southwest frequently mention joyful and helpful workers who go out of their way to assist them.

Southwest isn’t a newcomer to the industry. It’s been running for 43 years. Despite this, the company has managed to convey its aims and vision to employees to make them feel like they’re part of a cohesive team. 

Southwest also gives employees “permission” to go above and above to please consumers, empowering them to do whatever it takes to achieve that goal.

3. Twitter

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Next, company culture examples, Twitter employees can’t get enough of the company’s culture. Rooftop meetings, amicable coworkers, and a team-oriented workplace where everyone is motivated by the company’s goals have prompted this acclaim.

Twitter employees may also expect free lunches, yoga courses, and limitless vacations at the company’s headquarters in San Francisco. These and other benefits are common in the startup industry. But what distinguishes Twitter from other social media platforms?

Employees can’t stop gushing about how they like collaborating with brilliant people. Workers rave about working for a company that is making a difference in the world, and there is a sense that no one will leave until the job is completed.

4. Google

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Google is one of c company culture examples. It would almost be impolite not to include Google on a list of companies with a strong culture. For years, Google has been associated with culture and set standards for the perks and privileges that startups use now.

Free meals, employee vacations and parties, cash bonuses, open lectures by high-level executives, gyms, a dog-friendly atmosphere, and other benefits are available. Google employees are recognized for being highly motivated, talented, and among the finest of the best.

Maintaining a consistent culture throughout Google’s headquarters and satellite offices and among the various departments has proven difficult as the company has grown and spread out. As a firm grows, its culture must evolve to accommodate more people and management requirements.

While Google continues to receive high marks for compensation, benefits, and advancement, some employees have noted the growing pains of such a large firm, such as the stress of working in a competitive environment. 

If a company culture doesn’t allow for a proper work-life balance, hiring and expecting the best from people can quickly become a source of stress.

5. REI

REI has always been the go-to place for outdoor lovers looking for high-quality goods. It is one of the company culture examples. 

Employees at REI, a cooperative where earnings go to its member-owners, agree that this is a place where great things happen, even if they aren’t selling the popular camping and outdoor gear. REI aims to empower consumers and workers to enjoy the outdoors while encouraging environmental stewardship.

REI claims that its employees “give life to their purpose,” emphasizing the importance of people in its success. According to REI’s CEO, employee perks are available anywhere, but allowing outdoors-oriented employees to immerse themselves in REI culture sets it apart.

Employees can win equipment through “challenge grants,” which require them to submit a concept for a challenging outdoor trip. Employees can submit anonymous questions to help management understand what’s going on during regular town hall-style sessions.

6. Chevron

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While oil and gas firms have received a lot of bad press and public criticism, Chevron employees have reacted positively to the company’s culture. 

Employees compared Chevron to similar organizations, citing “the Chevron way” as one focused on safety, employee support, and team members looking out for one another.

Chevron demonstrates its concern for its employees by providing on-site health and fitness centers or health-club memberships. Massages and personal training are among the various health-related services available. 

Chevron requires employees to take breaks regularly. In other words, the corporation demonstrates that it cares about its employees’ well-being, and employees are aware that they are valued.

7. Squarespace



Square space is one of the company culture examples. This successful startup is consistently ranked as one of New York City’s top workplaces. It has a “flat, open, and creative” company culture. 

There are no (or very few) tiers of management in a flat organization between employees and executives. This strategy is more typical among startups, and it cannot be easy to sustain as a business develops larger, necessitating the formation of groups.

Squarespace also has several perks and benefits, including 100% health insurance premium coverage, flexible vacations, attractive office space, catered meals, stocked kitchens, monthly celebrations, relaxation spaces, and guest lecturers regularly. 

Benefits like these are helpful, but they are not the leading cause of a thriving culture. Direct access to management and down-to-earth leaders have a significant impact making Squarespace an excellent company culture example. 

8. Warby Parker by Warby Parker

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Since 2010, Warby Parker has been creating and selling prescription glasses online. It makes its glasses and sells them straight to clients, avoiding the middleman and maintaining low costs.

Warby Parker’s company culture inspires “culture crushes,” and a team dedicated to culture is one reason for the company’s success. That team ensures a positive work environment by organizing enjoyable meals, events, and programs.

 The organization provides that there is always an upcoming event to look forward to. It employs tactics to ensure that the entire staff works well together, requiring everyone to keep break spaces clean or sending random employees out to lunch together.

9. Adobe

Adobe is one of the company culture examples, a corporation that gives its workers challenging assignments and the trust and support they need to succeed. 

While Adobe offers the same advantages and privileges as any other modern creative firm, its culture rejects micromanagement in favor of trusting people to achieve their best.

Abode goods are linked with creativity, and the individuals who make them can only be entirely free to create if they are not micromanaged. Adobe, for example, does not utilize ratings to determine staff capabilities since it believes that this restricts creativity and negatively impacts teamwork. 

Managers take on the role of coach, allowing employees to create goals and decide how they should be evaluated.

Employees are also offered stock options to feel they share in the company’s success and can benefit from it. Adobe’s open workplace culture includes ongoing training and a culture that encourages risk-taking without fear of repercussions.

10. Facebook

Facebook, like Google, a company culture example, is a firm that has experienced explosive development while also being associated with a distinct corporate culture.

Many similar organizations, including Facebook, offer a lot of food, stock options, open office space, on-site laundry, a focus on cooperation and open communication, a competitive environment that stimulates personal growth and learning, and great perks.

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Facebook, like other organizations, faces the same challenges: a highly competitive market leads to a stressful and competitive workplace. Furthermore, a loose and organic organizational structure that works well for a smaller company does not function well for a larger one.

Facebook has established conference rooms, different buildings, plenty of outside roaming space for breaks, and managers (including CEO Mark Zuckerberg) working in the open office space among other employees to tackle these problems. 

It attempts to create a flat organizational culture by promoting equality among competitors through buildings and space.


Although many of these companies offer similar incentives and bonuses, the culture is not solely determined by them. Employees are treated, and the level of ownership and trust given are essential aspects of company culture examples.

One word of caution: focusing only on business culture at the expense of other factors is not good because other workforce considerations (safety, rules, regulations) might lead to abuses or create uncomfortable situations for employees. 

Even the strongest company culture examples on this list have critics.

Remember that the most refined culture makes all employees feel safe and welcome, never isolated or uneasy.

Focusing solely on “cultural fit” makes it tough to hire and welcome employees who aren’t part of the company’s current culture, even if they’d be a valuable addition and significant counterweight. If your corporate culture is causing you to have a homogenized team that thinks and acts the same way, it needs to be changed.

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Posted by Khyati Hooda
Khyati is an entrepreneur, marketing consultant and growth hacker. She helps sustainable revenue growth through marketing for SaaS and subscription companies. Her expertise lies in building scalable customer acquisition strategies and implementing effective digital marketing campaigns that drive high-quality, low-cost leads for startups. Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.
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