business on social media

How Businesses Use Social Media: A Guide To Different Platforms

Elena Hudgens
By Elena Hudgens 14 Min Read

Social media is a great way to build your brand and connect with your customers. There are a number of different social media platforms out there, each with its own strengths and weaknesses. By carefully choosing the platforms that work best for you and your business, you can start to build and strengthen your brand and expand your customer base.


What is social media and how does it work?

Social media platforms are websites that allow you to add text, images, videos and any other content you wish to share with your customers. These are then made public for them to see, all in one place. Social media can be used to promote your business, market products and services, as well as to provide a platform for customers to communicate with you. 

Choosing the right social media platform

When it comes to social media, it’s important to choose your platforms wisely. Social media isn’t a one-size-fits-all kind of thing. You need to have a presence on the platform where your audience is hanging out. Consider which aspects of your business you want to focus on. Some social media platforms are better suited for growth marketing, like Facebook and LinkedIn, whereas others are better suited for more personal messaging, like Twitter. In addition to increasing your brand awareness, social media is a great way to gain new customers and to promote sales. Once you’ve decided which social media platform fits your needs best, you also need to answer yourself some questions, for instance, what are you trying to achieve with your social media strategy? 

What are the benefits of social media?

There are a number of benefits to using social media: 

1. Build awareness and reach people across the world.

2. Build rapport with your audience and learn what they want.

3. Build your brand and reputation, and earn more business.

4. Great way to see what people think about your business.

5. Allows you to stay abreast of the latest trends.

6. Allows you to network with people in your industry.

7. Allows you to build more engagement with your audience.

What are the different platforms and what are they used for?

Social media websites include: I probably don’t have to tell you much about these social media channels. But here are some benefits of using them: 


1. Facebook is the largest social media platform in the world.

2. It’s a free form of advertising. 

3. Facebook users are more likely to engage with your content, and they are more likely to engage with your ads.

4. It helps you find new customers and expand your current customer base.

5. It helps you connect with people who are interested in similar topics.

6. It helps you find new employees.

7. It helps you find new vendors.

8. It helps you find new partners

9. It helps you find new customers

10. It helps you build a brand name.


1. Twitter is a great way to get real-time updates on your industry.

2. It is a great way to find out what other businesses are doing.

3. It is a great way to gain exposure.

4. It is a great way to learn about trends.

5. It is a great way to find out about new products and services.


1. Posting photos is a great way to engage with your audience and gain more followers.

2. Instagram is a great way to share your company’s products and services with your followers.

3. You can use the app’s filters to create stunning images.

4. Increase visibility.

5. Build up a community.

6. Use Instagram to find new customers.

7. Follow industry influencers.

8. Build up a sense of community for your business.


1. Linkedin is a social network for professional growth, and it’s free for business owners to use as well.

2. It’s where your target market is.

3. It’s a great place to find potential clients, and build your brand.

4. You can also use it to promote your business, and find new customers.

5. Generate leads for your business — connect with people who are looking to buy your product.

6. Generate leads for your business — connect with people who are looking to sell your product.

7. Learn about your competitors.

8. Learn about your customers.

9. Build a brand.


1. If you’re not on YouTube, you’re missing out on a huge potential audience. 

2. You can create a channel and share free marketing videos. 

3. You can get reviews from Youtube by creating a video and asking people to leave a review.

4. You can also drive traffic to your website through YouTube.

5. YouTube is the number one video site on the Internet, with over 1 billion users.

6. YouTube has a powerful search algorithm that makes it easy for users to find content.

7. Google is now the search engine for YouTube, and it’s a great way to improve your search ranking.

8. Videos are a great way to build an audience around your business.

9. Videos can be shared on social media, creating a buzz about your brand and products.

10. Videos help build your brand, and make you more memorable. 

11. Videos can help your SEO.


1. Give customers a way to easily find and communicate with you.

2. Create a community of customers and customers will feel more loyal to you.

3. Start a conversation and create a personal relationship with your customers.

4. It’s free, so you don’t have to worry about spending money on it.

5. It’s a powerful and effective social network for business.

6. It’s a tool for creating content, driving traffic, and building relationships.

7. It’s a great way to build your brand and improve your business.

8. You’ll want to use Google+ to create content and drive traffic to your business.


1. Snapchat is a favorite app amongst teens.

2. It’s a great way to engage with your customers, and gain their trust.

3. You can use it to create a fun, engaging experience for your customers.

4. It’s a great way to get your brand noticed.

5. You can use it to track your audience behaviour.

6. It’s a great marketing tool. You can advertise and promote products on a platform that is accessible to everyone.


1. When you’re not sure what to do next with your business, Reddit can help you out.

2. Reddit is the perfect place to get feedback on your business, and find new customers. 

3. Reddit is a great place to meet new people and make connections.

4. Reddit ads are a great way to advertise your business.

5. Reddit is a free platform to reach a large audience.

6. Reddit ads are targeted. If you’re not already on Reddit, this is a great place to start.

7. It is a place to discover and learn new things.

8. A place where small businesses can advertise and share their products and services.

9. A place where people can find other people who share similar interests.


1. Sign up for a free account at

2. Create a website with your own domain.

3. Use the website to post content, images, and videos.

4. Use the website to share content, images, and videos with a larger audience.

5. Use the website to get more traffic from the search engines.

6. You can create a content marketing strategy using a tool like stumbleupon.

7. You can leverage the power of social media to engage with and create an audience for your business.

8. Stumbleupon has the opportunity to create new business opportunities for your company.

9. When a user stumbles upon your site, they are likely to return.

10. You can target your audience through the use of tags, which are like keywords on a website, allowing you to tap into specific groups of users.

11. You can track your visitors’ activity on the website with analytics.


1. Distribute content through tumblers and get it in front of people who are interested in what you are doing.

2. Create a buzz about your business.

3. Get your message out to people who are interested in what you are doing.

4. Increase your social media following and word of mouth.

5. Two-way communication.

6. It’s a great way to connect with potential clients.

7. It’s a great way to distribute your business information.

8. It’s a great way to engage customers on a personal level.

9. It’s a great way to get your product in front of customers.


1. It is a great way to find out what your customers and other businesses are saying about you.

2. It is a fantastic way to get customer feedback and analyze how you are doing.

3. You can also use it to find out what products and services are popular in your local area.

4. It’s free to use.

5. You can see how many reviews your competitors have, and how many you have.

6. It’s a great way to get more business.

7. You can get new customers through it.

8. You can get new customers from it.

Now, you may be wondering which social media platforms are the best for business, but the truth is that each one has its advantages and disadvantages. And it’s completely depends on your business model and strategy.

How do I measure social media success?

To measure how successful your social media marketing is, you need to keep track of some of the different platforms that you use. There are many different ways to track success, such as monitoring posts and response times, setting KPIs and even using a third party analytics platform. Some social media marketing platforms offer you free access, while some also offer you a paid subscription to their full feature set. 


Social media is a great tool for businesses and can really help to bring them to the forefront of the local business scene. In order to use this powerful tool, however, you need to be sure that your social media strategy is in place and you are using it in the best way possible. By taking the time to do these things, you will be able to gain the necessary skills and know-how to make sure that you are getting the most out of your social media initiatives. If you haven’t taken the time to sit down and map out a social media strategy for your business, now is the time. Doing so will help you develop a plan for social media usage, but it also requires your commitment to establish consistent posting. 

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Posted by Elena Hudgens
Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.

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