Jambox Games, a Singapore-based start-up, launched a competitive game publishing platform which will help developers in Southeast Asia and India to easily publish their games in order to compete with the global players.
What does the start-up offer?
Jambox Games has aimed to offer a tool-kit that will integrate analytics, user acquisition, attribution and monetization that will allow the developers to focus only on the game design and its development. The startup has made the tool-kit with a focus on games that are popular among millennials, Gen Z, and even female gamers. The users can improve their customer retention and revenue by using already built custom competitive formats.
The main objective of Jambox Games is to help developers in building high-quality games to gain traction, increase customer retention, and monetize their business model effectively.
Jambox Games is a new venture-based in Singapore and India. It is a mobile game publishing platform on a mission to redefine and reimagine the process of mobile game publishing. It’s vision is to be the next-generation competitive game publishing platform in Asia and to create the largest free to play games. The company is still looking to build its presence in India and Southeast Asia.
The initial plan of Jambox Games is to launch the gaming platform in India, Vietnam, and Indonesia. After this initial launch, they are thinking of growing the reach of the platform by launching in Malaysia, Philippines, and Thailand.
The startup is led by Vikas Gulati, a 22-year veteran in gaming, adtech and startups. He was formerly the regional MD at Opera and AdColony and has also built various startups in Asia.
Jambox Games raised a funding of $1.1m
Ludus Venture Studio, leading gaming investor has been leading the round with a seed funding of US $1.1m. Along with this, some other seasoned angel investors have also funded Jambox Games.
The founder and CEO of Jambox Vikas Gulati commented on the fund raising: ” Building a successful gaming franchise is more science than art. There is a huge gap and market opportunity for an independent platform that can power developers and their games to compete at the global level. Growth, user acquisition, analytics and monetization have become a ‘big boys’ club’. “
He also added: “Southeast Asia has tremendous talent and developers understand their users intimately. Some of the games developed have huge potential with multiplayer and social formats. Developers just need the right partner and platform to grow the games.”
Further, Volkan Bicer, Partner, Ludus Venture Studio also commented, “We are extremely excited to participate in the fast growing gaming market of SEA and India. Gaming is now established as mainstream entertainment. Vikas is a rare talent with visionary leadership and great execution capabilities. Jambox Games is solving a real developer pain point for emerging markets like India and Southeast Asia. With its unique “East to West” focus of bringing titles from emerging Southeast Asia to the Western markets, Jambox Games has the ability to emerge as a market leader”.
Meet the team
The founder of Jambox Games and it’s core team have a good experience in Game Publishing & Adtech. They have also built and managed over $200mn business in their previous roles. The core team of Jambox Games comprises Publishing Director, Khiem Le who have 14 years of experience in Gaming across Amanotes & Gameloft. Head of Product, Ravi Vyas, Ex Publishing Director, Khiem Le who has 14 years of experience in Gaming across Gameloft, Amanotes, MoEngage, YourStory and Vserv. And Rakshak Kalwani, Independent Designer and Developer of Casual Games, many of them have featured on the AppStore.
About Ludus Venture Studio:
Ludus Venture Studio is a company that hunts other startups in the gaming niche, invests in them, and then nurtures them. The advisors and board members of Ludus have a wealth of knowledge across the mobile industry. They aim to lead the venture studio model in Turkey by providing funding, strategic guidance, and in-house expertise. To reach global success, Ludus is very particular about sharing the similar goals and mindset as their business partners and thus it ensures that they can work as one single team and not behave as a single investor.
Source: Jambox Games Pte. Ltd., Cision PR Newswire
