Marketing and branding are two of the most important factors to the success of a business. At least, that’s what the experts say. But how can you know if you’re doing it right? And when do you know if your efforts need a little extra push? That’s where Adobe Sensei comes in. Here are different ways you can use this AI platform to improve your marketing and branding right now.
Adobe Sensei
When it comes to the evolution of the online business landscape, this is a key area of focus. According to Adobe, 75% of desktop web traffic is on mobile devices. In fact, they estimate that 80% of total web traffic by 2020 will be on mobile devices. To that end, you’ll need a site that not only looks great but also works efficiently. That’s where Adobe Sensei can be a useful tool.
Adobe Sensei is an AI and machine learning platform that’s built into the Creative Cloud. It’s designed to help you create more appealing wide range content. The software is able to learn from the images and text you’ve already created for your projects and then create new content based on what it’s learned from your past work.
One of the most important advantages of using Adobe Sensei is its ability to help you improve your writing based on the data that it collects. This data lets you know whether or not what you’re writing resonates with your audience. But it has other features like adobe creative cloud, adobe experience cloud, adobe analytics, adobe stock, product recommendations powered by adobe sensei that would be very useful for your marketing campaigns and will surely help you stand out among your competitors.
How to use Sensei to improve your marketing and branding
The first thing you should know about Sensei is that it isn’t a brand-new, game-changing technology that just started rolling out this year. Sensei is the foundation for Adobe’s new marketing and branding engine.
Know your target Audience with Adobe Sensei
Sensei is a great way to learn about your customers, especially if you’re an early-stage startup or a small business because it helps you to understand your target market and find out what they want from you. Take, for instance, what the team from Adobe’s Sensei team did for a chicken restaurant in Kuwait. According to our friends at User Testing Hub, Sensei’s tech helped the restaurant understand that the first thing customers think of when they’re faced with a range of chicken menu options is chicken-coated rice.
Grow your online community
It’s the ultimate tool for building an email list and growing your online community and it works. It’s been tried, tested, and perfected and it works like magic. The key to using Sensei is to start with your email list.
Customer Relationship Management with Chatbot
Adobe Sensei is also a Facebook Messenger chatbot that can help you solve customer service issues, serve up content to your audience and build your email list. You can use Sensei to help your audience find the answers they need, but it can also provide a platform for you to convey your brand message.
Engage with your audience
Sensei is a really useful tool for understanding how people are engaging with your content. It also helps you to understand what’s working and what’s not. It’s great for finding out who is sharing your content and how they are sharing it.
Find the most influential audience
Sensei is a great tool to identify the most influential people on social media and then target them with your content. By identifying influential people you can find out what their interests are and tailor your content to suit their needs.
Performance Forecasting
There’s always a risk that a big launch will have an impact on how people perceive your business, and that impact may not be positive. That’s why it’s important to have the foresight to predict what your business is capable of. Whether it’s a new campaign or the way your website is performing, there are a lot of things that can go wrong, and in most cases, you don’t have to predict what they are. If your campaign is powered by Adobe Sensei, you can actually visualize how customers and prospects will react to your business’ latest offerings. By tracking all of your current activities, you can go back and measure how people respond to your campaigns, events, etc. Sensei can make those insights a reality, making it easy for you to predict your business’ performance.
Spend Recommendations
Adobe Sensei analyzes the content you’re creating across various websites and then provides you with spending recommendations. This way you’re able to make smart marketing decisions with much more clarity than you would’ve previously. And as you’ll see below, it doesn’t just work with one type of content – you can use Sensei to improve all aspects of your marketing. Sensei also takes the pulse of your marketing efforts and shares recommendations for where and how you should be spending your resources to nurture your existing customers and get new customers.
Performance Optimisation
Marketing and branding are essentially all about the ‘business’ of a company. To boost its growth, a company needs to continuously track, analyse and measure its performance. You’ll need to make your efforts easy for yourself, because they won’t be so easy for your customers. Marketing and branding analytics help you fine-tune your efforts, so you can have an accurate picture of the effectiveness of your marketing and branding efforts. Having this information can help you get an even better understanding of your company’s strengths and weaknesses.
Conclusion
Artificial intelligence ai, in all its forms, can help you improve your marketing and branding efforts in several ways. If you want to know more about what works with Adobe, then let me tell you that it has a great assortment of resources for you. And with your permission, the AI platform can even recommend how to improve your efforts if you’re not seeing results.
