The rise of social media has led to the creation and rise of new stars. TikTok is one of the world’s most popular video platforms. In such a climate, it’s natural that everyone wants to become a successful TikTok star. But how to be a successful TikToker? How to go viral on TikTok? You have come to this article because, if you’re reading it now, you probably are interested in becoming a successful TikTok star!
If you want to learn how to go viral on TikTok, whether you have one follower or 100K, anyone can do it. The app’s algorithm gives all users equal opportunity to go viral. It is a social meritocracy.
You can follow these tips to become a Tik Tok star and take your videos to the next level.
The TikTok Algorithm in 2022: Tips For How To Go Viral on TikTok
TikTok’s For You feed, fuelled by a highly personalized algorithm, makes the app so addictive. You must learn about how the TikTok algorithm works in 2022.
What is the TikTok algorithm?
Personalized videos are displayed on the TikTok For You page based on your preferences. The algorithm determines which videos appear on your For You page. Your For You page may change based on your current mood and viewing preferences as you view videos.
The For You page is personalized based on several factors, such as your age and gender; the content you like, comment on, and save; and your location. You can adjust your viewing preferences if you want to see more or different videos on your For You page. The Settings menu in TikTok allows you to change your preferences.
How does the TikTok algorithm work?
Initially, social networks kept their recommendation algorithms confidential since the proprietary technology helps make each network unique.
Since algorithms are crucial in drawing us in and keeping us hooked, social networks want to prevent spammers and other disreputable characters from manipulating them to gain more attention than they deserve. TikTok particularly wants to prevent this.
Even though people have lost confidence in the inner workings of social networks, most platforms have divulged the basics of their algorithms. But here the following are some of TikTok’s unique algorithms:
1. Switch To A TikTok Pro Account
There are two types of pro accounts on TikTok, one for creators (Personal Account) and one for businesses (Business Account). Having a pro account won’t guarantee that your videos will appear on the For You page if you want to how to go viral on TikTok, but mastering the TikTok algorithm necessitates switching to one.
By signing up for a Creator or Business account, you can gain crucial information and statistics about TikTok to help you build a successful approach. If you want to create content that people enjoy and are interested in, you must first understand who you are targeting, when they use the app, and what kind of content they prefer.
To convert to a TikTok Business account, follow these steps:
- Go to your profile page and click the three dots in the top right corner.
- Select Manage account from the menu.
- Switch to Business Account and select the appropriate category to switch to a business account.
Business accounts make it easier to track expenses and file taxes. In addition to providing credibility to your business by using your business’ name on the checks, TikTok accounts can be managed online through virtual banking apps, whether for personal or business use.
2. Understand The App And Its Audience
If you want to go viral on TikTok, your TikTok video can go viral if you understand what the app does and its audience. TikTok is a social video app, mostly used to create short videos, post and share them on social media, and discover new content.
TikTok is popular among younger generations. The majority of TikTok users are young people and teenagers. They are mostly 16-21 years old. There are thousands of TikTok users over 25 years old.
Approximately 43% of TikTok’s global audience is between 18 and 24. Only 3.4% of TikTok users are 55 or older. A staggering 32% of TikTok users are between the ages of 25 and 34. The US has 138 million active monthly users.
3. Post At The Right Time For Your Audience
TikTok has been growing rapidly, and thus, the tactics have been adapting. As a result, TikTok’s development has been dynamic. Is it not better to have a little strategy than no strategy at all? Since you’re here to learn how to go viral on TikTok?
Significantly if you can boost engagement and gain followers by posting when your audience is online, we will discuss the most suitable times to post on TikTok in the global market. You will also discover how to analyze TikTok statistics to determine when you should post to your audience.
The most suitable time to publish on TikTok is between 6:00 and 10:00 a.m. and between 7:00 and 11:00 p.m. Eastern Time, in general (Influencer Marketing Hub, 2019). The following provides more details about this problem.
The study discovered the optimal posting times for each day of the week, shown in Eastern Time (ET).
- Monday: 6 a.m. / 10 a.m. / 10 p.m.
- Tuesday: 2 a.m. / 4 a.m. / 9 .a.m.
- Wednesday: 7 a.m. / 8 a.m. / 11 p.m.
- Thursday: 9 a.m. / 12 p.m./ 7 p.m.
- Friday: 5 a.m./ 1 p.m. / 3 p.m.
- Saturday: 11 a.m. / 7 p.m. / 8 p.m.
- Sunday: 7 a.m. / 8 a.m. / 4 p.m. (According to the OBERLO)
The peak moments of engagement were identified as 9 a.m. on Tuesday, noon on Thursday, and 5 a.m. on Friday.
4. Come Up With Quality Content
TikTok is a social network. Quality content is required if you want your content to go viral on TikTok. Posts such as “Look at this cute puppy,” “Look at this amazing sunset,” “Look at this funny video,” “Check out my new haircut,” “Check out my new outfit,” etc., are not enough.
You must come up with something unique and creative. You must create a video that no one has ever created before. You must develop something that will make your audience say, “Woah! I’ve never seen this on TikTok before.” You must build something so creative that people will want to share it with their friends.
10 TikTok ideas to boost engagement on your videos:
- Give short tutorials.
- Try popular recipes.
- Prove if viral TikTok hacks work.
- Work with TikTok influencers and content creators.
- Show your product in action.
- Find inspiration with lip-sync videos.
- Participate in TikTok challenges.
- Duet or stitch popular TikTok videos.
- Create playful or funny videos
- Produce educational content for your audience
Is TikTok an effective tool for business? Use these pointers to get inspired and create your TikTok content. Learn more about how to properly utilize TikTok to take advantage of it to the fullest extent.
5. Diversify Your Media Presence
TikTok isn’t the only app out there. You can build your brand using several other social media apps; you should diversify your media presence across various apps. If you only focus on TikTok, you will not be able to go viral. You will be limited to TikTok’s audience.
You can go viral on other apps, such as Instagram, Facebook, or Snapchat. You can also go viral on apps such as Clash, Triller, Dubsmash, Cheez, Vigo Video, Live.ly, LiveStream app, or YouNow. Also, you can learn how to go viral on TikTok if you use apps with TikTok alternatives like Live.ly, LiveStream app, or YouNow.
6. Use Popular Hashtags
The best way to become famous on TikTok is to use hashtags. If you want to know how to go viral on TikTok? You can write a post with a catchy title and then put a relevant hashtag at the end of your post. You can also set multiple hashtags in the middle of your post. You can put a maximum of 10 hashtags in a position.
Your post will be seen by people who search for those hashtags. These people will then go to TikTok and explore posts with those hashtags. People who like your post will explore your account and learn about you. Then, they will share your post with their friends. Thus, your post will go viral.
Here are the best ways to generate hashtags for your TikTok posts using a hashtag generator.
We’ve looked at a selection of TikTok hashtag tools on the Web that will help beginners.
7. Write An Engaging Caption
The TikTok algorithm places a lot of weight on captions, which means they should be compelling. This is the most intuitive portion of the topic on “how to go viral on TikTok?” Your company’s or your personal account’s narrative and personality are shaped by the words you use in your caption. This, in turn, helps your customers realize they want what you’re offering. In other words, your company’s social media performance can be enhanced by TikTok captions, which may result in improved sales.
Write an excellent TikTok caption by following these steps:
- The first sentence should be utilized to its fullest extent.
- There should be an action or question included.
- Add value.
- Write like a human (not a robot).
- Draft your TikTok captions on a separate platform.
- Use storytelling.
- Use emojis and have fun with them.
- Consider caption length.
The caption is the second part of your TikTok post and your chance to engage with your followers directly. If you want to improve the engagement on your TikTok posts, then make sure you draft a clever caption that will help you engage with your audience.
Also, Here are 5 tools to help you write better writing captions for social media:
Right from the start, getting TikTok captions right is important if you want to expand your company’s reach. Creating great TikTok captions is easy if you follow the steps in this article.
8. Go Live And Surprise Your Audience
You can also go viral on TikTok by surprising your audience. They will be surprised, shocked, and excited. They will tell their friends about your posts. Thus, your posts will go viral.
When you know how to go viral on TikTok, you can surprise your audience with something unique, fun, crazy, or unexpected. You can do something only a few TikTok stars have done before you.
10 Tips That Will Help You MASTER TIKTOK LIVE:
- Choose Engaging TikTok Live Topics.
- Practice and Prepare.
- Configure Settings to Save Your TikTok Live Automatically.
- Promote Your Live Stream in Advance.
- Pin Your Video’s Title.
- See Who’s Watching Your Live Stream.
- Add a Question Sticker.
- Use the Add a Friend Feature to Interview Someone in Your Live Video.
TikTok Live video offers a lot of benefits. Many respondents said they became more interested in a brand or product after seeing it in Stories, suggesting that TikTok Live can thrust your audience deeper through the consumer cycle.
Becoming a successful TikTok star is much like becoming a successful YouTuber. In this article, we’ve tried to resolve the question “How to go viral on TikTok.” You must create high-quality videos that engage your audience and keep them returning for more.
Make videos that are unique and bring something new to the table. The best way to go viral on TikTok is to take a plunge and try something different. You can do this by making a video that your followers have never seen before or would not expect to see on TikTok.