Sustainable Business

How To Make Your Business Sustainable: The Essential Checklist

Elena Hudgens
By Elena Hudgens 7 Min Read

The most important thing to remember is that you want to build a sustainable business. A sustainable business is one that can continue to grow and thrive without you being there. The most important thing you can do for your business is to have a plan in place to help it keep running when you’re not there.

How To Make Business Sustainable

What is a sustainable business?

A sustainable business will always be able to take care of itself without the need for you. The idea behind sustainability is to make your business sustainable for other businesses as well as the environment. It is important to always be thinking about the environment and how it effects the business you are building because every business needs to make a contribution to this planet in a sustainable way.

There are a number of ways to do this, but the most important is creating your own personal vision statement that is specific to your business. A vision statement is important because it outlines how your company sees itself in the future. The impact that your business can have on the world and how it can make the world a better place is what you should be focusing on when creating your vision statement. However, a vision statement isn’t just about words on paper. It’s an opportunity to establish an expectation for the company’s behavior and contribute to a sense of stability.

The best thing you can do to help your business down the line is to have a plan in place.

Assessing your options

It’s important to think about your priorities. This is the first step to getting a business off the ground. Are you starting a business just because you want to get out of your current one, or do you have a plan that will see the business go on long after you’re gone? Is there enough work to make you happy? If not, you’re not likely to stay put. How much work can you handle? Where can you work from? Does your current job have suitable hours for an entrepreneur to be able to work from home? Can you get clients that work within your current office hours? Do you want a lot of work? Do you want to work with all sorts of clients, or only a few? What are your financial goals? What do you need to be able to do if you’re to make a business work?

What should your plan include?

It’s important that you are realistic with your business and how sustainable it is. However, it’s also important that you don’t just tell yourself that you will be running it indefinitely. It’s time to develop a plan to make sure your business is sustainable. If you are not currently sustainable, you’re probably trying to build a business that will outlast you. There’s no point trying to build a business that will survive just you. If your business is meant to survive you, then it’s doomed to fail. It’s best if your business will be run in the long-term if you don’t want it to fail after you’ve left. Sustainability is all about longevity. If you build your business that is meant to last longer than you, you’re more likely to make it.

How will you know if your business is sustainable?

At a high level, sustainable businesses can be broken down into two categories:

The green business: In the green business business, the primary concern is protecting the environment. These are companies that are always trying to keep their energy consumption and waste down. This means using green products and energy-efficient systems. Examples of companies in this category include: Airbnb, At Home Group, Amazon, Lux, Pure Cycle.

How To Make Business Sustainable

Corporate responsibility: It’s a term that refers to what a business does to create a positive impact in the world. It’s a way to show that the company wants to take care of society and the environment.

What should you be doing now to make your business sustainable?

I know a lot of owners who don’t think they have the right skills to run their business but that’s not true. And you don’t have to be all do it yourself either. Here are some steps to help your business become sustainable. Recognise that your business needs to be sustainable. Think about the financial health of your business. You should have a clear view of what your costs are. Are they recurring costs? How are your suppliers doing? You should be able to look at your cash flow and be able to predict what your future cash flow will be. A lot of businesses assume that their employees know what is going on. Sometimes this isn’t the case. So find out what they need from you. You may need to put in more training and help.

How To Make Business Sustainable


Sustainability is not for the faint of heart. The rules are as follows: Start small and develop a plan for growth. It is far better to start small and have a small base than try to work your way up to something huge and then fail. Make sure that your business has a real reason for existing. If there is no reason for your business to exist then it will be very easy to fail.

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Posted by Elena Hudgens
Elena Hudgens is an entrepreneur with 10+ years of experience. She started her journey by building her own e-commerce website on Shopify and turned her $1000 savings to millions in just 2 years. Soon she started different ventures in which she failed and succeeded. And now, she's on a mission to help other entrepreneurs with her life and business lessons.
1 Comment
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