How to Sell on Amazon for Beginners: A Step-by-Step Guide

Khyati Hooda
By Khyati Hooda 23 Min Read

If you’re looking to start selling on Amazon, there are a few things you should know before getting started. Amazon is one of the largest e-commerce platforms in the world, and it offers a great opportunity for small businesses and individuals to reach a wide audience. However, with so many sellers on the platform, it can be difficult to stand out and make sales.

To get started, you’ll need to create an Amazon seller account and decide what products you want to sell. Before you choose a product, it’s important to do your research and make sure there is a demand for it. You’ll also need to consider the competition and the fees associated with selling on Amazon. Once you’ve chosen a product, you’ll need to create a listing and optimize it for search so that customers can find it easily.

Selling on Amazon can be a great way to make money, but it’s important to approach it with a strategy. In this article, we’ll provide you with a beginner’s guide to selling on Amazon. We’ll cover everything from creating a seller account to optimizing your listings for search. Whether you’re a small business owner or an individual looking to make some extra cash, this guide will help you get started on the right foot.

Understanding Amazon Selling

If you’re looking to sell products online, Amazon is a great place to start. With millions of customers worldwide, Amazon provides a vast marketplace for small and medium-sized businesses, brand owners, and individuals to sell their products. In this section, we’ll cover why you should sell on Amazon and the types of Amazon selling plans available.

How to Sell on Amazon for Beginners

Why Sell on Amazon?

There are several reasons why you should consider selling on Amazon:

  • Traffic: Amazon is one of the most visited websites in the world, with millions of customers browsing and buying products every day. By selling on Amazon, you can tap into this vast customer base and increase your sales.
  • Competition: With millions of sellers on Amazon, there is a lot of competition. However, this also means that there is a lot of demand for products, and if you have a unique product or offer competitive pricing, you can stand out from the crowd.
  • Customer Service: Amazon is known for its excellent customer service and customer experience. By selling on Amazon, you can leverage this reputation and provide your customers with a reliable and trustworthy shopping experience.
  • Seller Account: Creating a seller account on Amazon is easy and straightforward. Once you have a seller account, you can start selling products right away.

Types of Amazon Selling Plans

Amazon offers two types of selling plans: Professional and Individual.

  • Professional Selling Plan: If you plan to sell more than 40 items per month, the Professional Selling Plan is the best option. This plan requires a monthly subscription fee of $39.99 but provides several benefits, including access to Amazon’s advanced selling tools, the ability to create new product listings, and the ability to sell in restricted categories.
  • Individual Selling Plan: If you plan to sell fewer than 40 items per month, the Individual Selling Plan is the best option. This plan does not require a monthly subscription fee but charges a $0.99 per-item fee for each product sold. However, this plan does not provide access to Amazon’s advanced selling tools, and you cannot create new product listings.


When selling on Amazon, there are several fees to consider, including selling fees and referral fees.

  • Selling Fees: Selling fees are charged by Amazon for each item sold and vary depending on the selling plan you choose. For Professional sellers, selling fees range from $0.30 to $1.80 per item sold, while for Individual sellers, the fee is a flat $0.99 per item sold.
  • Referral Fees: Referral fees are charged as a percentage of the item’s sale price and vary depending on the product category. Referral fees range from 6% to 45% of the item’s sale price, with most categories falling between 8% and 15%.

By understanding Amazon selling plans and fees, you can choose the best option for your business and maximize your profits.

Getting Started with Amazon Selling

If you’re looking to start selling on Amazon, you’ll need to create an Amazon seller account and set up your seller central. Understanding Amazon Seller Central is also crucial to your success as an Amazon seller. Here’s a breakdown of what you need to know to get started with Amazon selling.

Creating an Amazon Seller Account

To create an Amazon seller account, you’ll need to follow these steps:

  1. Go to the Amazon Seller Central website and click on the “Register Now” button.
  2. Provide your business information, including your legal business name, address, and tax ID.
  3. Choose the type of Amazon seller account you want to create (Individual or Professional).
  4. Create your Amazon seller account by entering your personal information, including your name, email address, and phone number.

Setting up Your Amazon Seller Account

Once you’ve created your Amazon seller account, you’ll need to set it up to start selling on Amazon. Here’s what you need to do:

  1. Provide your bank account information so that Amazon can deposit your earnings.
  2. Set up your shipping options and pricing.
  3. List your products by creating a product listing.

Understanding Amazon Seller Central

Amazon Seller Central is the platform that Amazon provides for sellers to manage their accounts. Here are some key features of Amazon Seller Central:

  1. Product Listing: You can create and manage your product listings here.
  2. Orders: You can manage your orders and shipping options.
  3. Reports: You can view and download reports on your sales, inventory, and other metrics.
  4. Advertising: You can create and manage your Amazon advertising campaigns.
  5. Performance: You can view your seller performance metrics, including feedback and customer reviews.

Overall, creating an Amazon seller account, setting up your seller central, and understanding Amazon Seller Central are crucial steps to becoming a successful Amazon seller.

Product Listing Optimization

Optimizing your product listings on Amazon is crucial to increase your sales and visibility on the platform. By following a few simple steps, you can improve your product listings and make them more visible to potential customers. Here are some tips to optimize your product listings:

Optimizing Your Product Listings

To optimize your product listings, you should focus on the following elements: the product title, product images and descriptions, and the use of keywords.

Product Title: Your product title should be clear and concise, and it should include the brand name, product name, and any relevant keywords. A good product title can help your product stand out in search results and attract more customers.

Product Images and Descriptions: Your product images should be high-quality and show the product from different angles. The product descriptions should be informative and include all the relevant details about the product. Make sure to highlight the benefits of your product and explain how it can solve the customer’s problem.

Using Keywords for Your Product Listings

Using the right keywords in your product listings can help your products show up in relevant search results. Do some product research to find out which keywords are in demand in your product category. Use these keywords in your product title, product descriptions, and backend search terms.

Pricing Your Products

Pricing your products correctly is crucial to make a profit on Amazon. Consider the cost of goods, shipping, and Amazon fees when pricing your products. Amazon charges variable closing fees based on the product category, so make sure to factor these fees into your pricing strategy.


Optimizing your product listings is essential to succeed on Amazon. By following these tips, you can make your products more visible and attractive to potential customers. Use advanced selling tools to track your sales and adjust your pricing strategy accordingly. With the right approach, you can make your products profitable and build a successful business on Amazon.

Order Fulfillment and Shipping

As an Amazon seller, order fulfillment and shipping are two crucial aspects of your business. In this section, we will discuss everything you need to know about order fulfillment and shipping on Amazon.

Understanding Amazon Fulfillment

Amazon offers two main fulfillment options for sellers: Fulfillment by Amazon (FBA) and Merchant Fulfillment. FBA is a program where Amazon handles all aspects of order fulfillment and shipping for you. With FBA, you send your products to Amazon’s warehouse, and they take care of the rest. Merchant Fulfillment, on the other hand, is where you handle all aspects of order fulfillment and shipping yourself.

Order Fulfillment Options

When it comes to order fulfillment, you have a few different options to choose from. With FBA, Amazon handles everything from storing your products to packing and shipping them. With Merchant Fulfillment, you have the option to pack and ship your products yourself or use a third-party logistics provider (3PL) to handle it for you.

Shipping Your Products

Shipping your products to customers is an essential part of the selling process. Amazon offers a few different shipping options, including Standard Shipping, Expedited Shipping, and Priority Shipping. You can also offer Prime Shipping to customers by using FBA. It’s important to keep in mind that shipping fees will vary depending on the shipping option you choose and the size and weight of your products.

In addition to the standard shipping options, Amazon also offers specialized programs for certain types of products. For example, Launchpad is a program designed for startups to help them launch new products on Amazon. Handmade is a program for artisans to sell their handmade products on Amazon, and Jewelry is a program for sellers specializing in jewelry.

FBA Fees and Amazon Warehouse

If you choose to use FBA, you will need to pay fees for Amazon’s services. These fees will vary depending on the size and weight of your products as well as the storage fees for keeping them in Amazon’s warehouse. It’s important to factor these fees into your pricing strategy to ensure you are making a profit.

Overall, order fulfillment and shipping are critical components of your Amazon business. Understanding your options and fees will help you make informed decisions and ensure your customers receive their orders in a timely and efficient manner.

Managing Your Amazon Business

As a beginner on Amazon, managing your business can seem like a daunting task. However, with the right strategies and tools, you can successfully manage your Amazon business and grow your sales. In this section, we will discuss some key areas to focus on when managing your Amazon business.

Understanding Amazon Fees

Amazon charges various fees for selling on their platform. These fees include referral fees, fulfillment fees, and subscription fees. It is important to understand these fees and how they impact your profit margins. You can find a breakdown of Amazon’s fees on their website.

Managing Your Inventory

Managing your inventory is crucial for success on Amazon. You need to ensure that you have enough inventory to meet demand, but not so much that you are overstocked. Amazon provides tools such as the Inventory Dashboard and the Manage Inventory page to help you manage your inventory levels. You can also use Amazon’s FBA (Fulfillment by Amazon) service to store and ship your products.

Using Amazon APIs and Reports

Amazon provides various APIs and reports to help you manage your business. These include the Amazon Marketplace Web Service (MWS) API, which allows you to automate your business processes, and the Amazon Selling Coach, which provides recommendations to improve your listings. You can also use Amazon’s reports to track your sales, inventory, and customer feedback.

Understanding Tax Information

As an Amazon seller, you are responsible for paying taxes on your sales. You need to understand the tax laws in your state and country, and ensure that you are collecting and remitting sales tax correctly. Amazon provides resources such as the Tax Calculation Services and the Tax Document Library to help you manage your tax obligations.

Overall, managing your Amazon business requires attention to detail and a willingness to learn. By understanding Amazon’s fees, managing your inventory, using Amazon’s APIs and reports, and understanding tax information, you can successfully manage your Amazon business and grow your sales.

Marketing and Advertising on Amazon

If you want to increase your sales on Amazon, you need to invest in marketing and advertising. Amazon provides several advertising options to help you reach a wider audience, including Sponsored Products, Sponsored Brands, and Sponsored Display. In this section, we’ll explore the different advertising options available on Amazon and how to optimize your ads for better performance.

Using Amazon Advertising

Amazon Advertising is a powerful tool that can help you increase your sales and visibility on Amazon. Here’s a breakdown of the different advertising options available on Amazon:

  • Sponsored Products: These ads appear in search results and on product detail pages and are targeted based on keywords. You pay for these ads on a cost-per-click (CPC) basis.
  • Sponsored Brands: These ads appear at the top of search results and feature your brand logo, a custom headline, and multiple products. You pay for these ads on a CPC basis.
  • Sponsored Display: These ads appear on product detail pages, customer review pages, and in the Amazon DSP network. You pay for these ads on a cost-per-thousand (CPM) basis.

To get started with Amazon Advertising, you’ll need to create an advertising account and set up your campaigns. Make sure to research your target audience and keywords before creating your ads to ensure they reach the right people.

Optimizing Your Amazon Ads

Optimizing your Amazon ads is crucial if you want to get the most out of your advertising budget. Here are some tips for optimizing your ads:

  • Use relevant keywords: Use keywords that are relevant to your product and target audience to ensure your ads are shown to the right people.
  • Monitor your performance: Keep an eye on your ad performance and adjust your bids and targeting as needed to improve your results.
  • Test different ad formats: Experiment with different ad formats to see which ones work best for your products and audience.
  • Use high-quality images: Use high-quality images that showcase your products in the best possible light to attract more clicks and conversions.

Understanding Amazon Buy Box

The Amazon Buy Box is the box on a product detail page where customers can add items to their cart. Winning the Buy Box can significantly increase your sales, so it’s important to understand how it works. Here are some factors that can affect your chances of winning the Buy Box:

  • Price: Your price should be competitive with other sellers offering the same product.
  • Availability: Your product should be in stock and ready to ship.

  • Shipping time: Your shipping time should be fast and reliable.
  • Seller rating: Your seller rating should be high, with positive reviews from customers.
  • Referral fees: Your referral fees should be reasonable and in line with other sellers offering the same product.

By focusing on these factors, you can increase your chances of winning the Buy Box and boosting your sales on Amazon.

That’s it for this section on marketing and advertising on Amazon. By using Amazon Advertising, optimizing your ads, and understanding the Buy Box, you can increase your sales and grow your Amazon business.

Frequently Asked Questions

How to Sell on Amazon Without Inventory

If you don’t have any inventory, you can still sell on Amazon by using the Fulfillment by Amazon (FBA) program. With FBA, Amazon will store, pack, and ship your products for you. All you have to do is send your products to Amazon’s fulfillment centers. You can also use dropshipping to sell on Amazon without inventory, but be aware that this method can be risky and may violate Amazon’s policies.

How to Sell on Amazon for Free

While there are some costs associated with selling on Amazon, such as referral fees and fulfillment fees, there are ways to minimize your expenses. For example, you can choose to sell products that have no upfront costs, such as digital products or print-on-demand items. You can also use Amazon’s free tools, such as the Amazon Seller app and the Amazon Advertising console, to help you manage your business and promote your products.

How to Sell on Amazon from Alibaba

If you want to source products from Alibaba to sell on Amazon, you can use a third-party service such as Jungle Scout or Helium 10 to help you find profitable products and suppliers. Be sure to do your research and verify the quality of the products before you start selling on Amazon.

What Can I Sell on Amazon as a New Seller?

As a new seller, you can sell a wide range of products on Amazon, including books, electronics, toys, and more. However, there are some restrictions on certain categories, such as hazardous materials, alcohol, and prescription drugs. Be sure to check Amazon’s guidelines and policies before you start selling.

Is Selling on Amazon Worth It?

Selling on Amazon can be a profitable business, but it requires hard work and dedication. You need to have a solid business plan, a good understanding of your target market, and a competitive pricing strategy. Be prepared to invest time and money to grow your business and stay ahead of the competition.

Can I Make $1000 a Month Selling on Amazon?

While it is possible to make $1000 a month selling on Amazon, it depends on a variety of factors, such as the products you sell, your pricing strategy, and your marketing efforts. It may take time to build up your business and generate consistent sales, so be patient and persistent in your efforts.

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Khyati is an entrepreneur, marketing consultant, and a personal finance expert.Building on her achievements, Khyati wrote two acclaimed books: "Failure's Gold," exploring success through hardship, and "Tomorrow's Wallet" on the future of money management.Her work has also been featured by LinkedIn, PPC Hero, Social Pilot, and Training Mag.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more – successfully delivering over 15x ROI for her clients.
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