how to start a sticker business

How To Start A Sticker Business: Tips And Tricks

Khyati Hooda
By Khyati Hooda 13 Min Read

Starting a sticker business offers many opportunities, whether you’re already a sticker enthusiast or searching for a unique niche in which to launch your own small business.

The sticker business is far bigger than you might believe, and almost anyone can learn to make them. Stickers are a great marketing strategy employed by businesses all over the world. They are not just a popular hobby for collectors of all ages.

How to Start a Sticker Business? 

As previously stated, stickers are quite popular across various sectors, making them an ideal addition to any online company. Likewise, if you’re launching a brand new company, they’re a popular enough niche that you can build an entire audience around them.

With some customer research and savvy marketing, you’ll be able to find a market for your stickers in either case.

The following steps will help you start a sticker business: 

1. Pick A Niche

As previously stated, stickers appeal to a wide range of demographics, all of whom could potentially become your new consumer base.

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When launching a sticker business, it’s critical to identify a target market and design your products, marketing, and branding to match their demands. Try to focus on one or two sectors of the sticker market and determine the types of stickers you’ll sell or your business niche, whether it’s colourful decals for youngsters or standardized shipping labels for manufacturing.

This significantly improves your chances of attracting and engaging new clients.

2. Identify Your Target Market

Just as you should choose a sticker niche to market, you need also figure out who your target consumer is. Whom are you going to promote your stickers to first? Will you sell them to the general public, and if so, to which demographic? Will your sticker company cater to a commercial target market, producing stickers for other small businesses?

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You’ll need to gain a clear understanding of the market you’ll be competing in, as well as a strategy for standing out. 

You should conduct thorough research on the competitive landscape before starting a sticker business. This comprises the number of competitors in the space, their target market and customer, your area’s entry hurdles, and much more.

3. Develop A Business Plan

Even if you intend to start small and without the assistance of a bank or investor, drafting a business plan will assist you in defining your company. Although these goals may vary as you progress, they are a wonderful approach to getting yourself organized from the start.

A business plan lays out your business objectives and tactics for achieving them, including a broad description of your firm, products, and financial projections, as well as a description of your target market, products you’ll offer, and your overall marketing strategy.

4. Purchase The Required Equipment

Technically, you can start selling stickers with just some paper and a simple printer, but if you want your sticker business to be successful, you’ll want higher-quality items, which necessitates more expensive equipment.

As a result, rather than risking the initial investment before the business is established, some small business owners will choose to outsource their printing until their business becomes lucrative.

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When you’re ready to invest in the tools, you’ll need to make high-quality stickers to sell, and you’ll need to purchase the following items:

  • Printer 
  • Cutting machine
  • Sticker paper 
  • Packaging Material

You’ll also need a cutting mat and clear vinyl laminate to safeguard your products from damage if you want to give professional-quality stickers to your customers.

5. Start Designing & Setting Prices

Will you make your sticker designs or commission them from a graphic designer or artist? Several visual designs and digital photography software tools like Cricut can help if you want to make your designs.

Adobe Photoshop and Illustrator are two other program possibilities. Artists can use whichever program they like as long as it can create JPG or PNG files.

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Whatever platform you choose to sell your stickers, you’ll need to figure out how much they’ll cost. Will you charge the same amount for all stickers, or will you charge different costs depending on the style or size of the sticker?

Will the buyer be charged separately for shipping? If this is not the case, factor this cost into your pricing. If you’re unclear about what to charge, look at the competition and see what other companies charge for similar products.

6. Promote Your Business

What would you say about your new sticker business to your target market? You can’t just open an Etsy shop or a website to sell stickers and expect people to find you. For your online business to succeed, you’ll need to promote your stickers.

Sticker advertising on social media is straightforward, and business owners should make sure they have profiles on Facebook, Instagram, Tiktok, and other relevant social networks. 

Through traditional advertising tactics such as paid commercials and even attendance at exhibitions, fairs, and conventions, sticker business owners can also market their sticker sheets.

Where Can You Sell Your Stickers? 

It’s time to start selling when you’ve chosen your target market and created your products. You can begin selling stickers online using a variety of channels.

ETSY

Etsy is an online marketplace where people sell antique, handcrafted, and one-of-a-kind things. This platform is used by a lot of small enterprises and creative people.

You can utilize Etsy’s existing traffic and search engine by selling on the site. Shoppers can use this site to find what they’re looking for, such as stickers. So there’s a chance you’ll benefit from Etsy’s large organic traffic stream of small-business-friendly buyers looking for the kinds of things you’re offering as they search for them.

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However, you will have a more difficult time establishing brand recognition and traction for your website if you use Etsy. It’s more challenging to stand out and establish a name for your company when you’re simply one shop listing among a sea of others.

CREATIVE MARKET

You can sell sticker designs to people or businesses who wish to create and sell stickers on marketplaces like Creative Market. You don’t have to do any printing or product creation; all you have to do is generate the designs. All you have to do is create the designs, list them on Creative Market, and people will be able to buy them. 

Plus, thanks to Creative Market’s licensing possibilities, you’ll be able to make more money for each design if brands or businesses purchase it intending to resell it.

REDBUBBLE

Redbubble is an online marketplace where designers can upload their work and have it printed, shipped, and serviced by Redbubble.

It’s an excellent choice if you only want to sell sticker designs and don’t want to deal with the other components of running a business, like stocking your inventory, finding a sticker printer, or negotiating with dropshipping or printing firms.

Redbubble is perfect for merchants who want to retain their business as a side hustle or add-on to an Etsy or Shopify site. It’s more difficult to grow your sticker business because you don’t have as much opportunity to establish brand loyalty or nurture customer interactions on the Redbubble platform.

SHOPIFY

Shopify is an eCommerce platform that is both popular and scalable. It allows you to rapidly and easily construct your online store from the ground up. Shopify comes with many capabilities to help you manage your business and inventory, and you can expand its usefulness even further by using the Shopify App Store.

The benefit of starting your own Shopify store is that you have complete control. You keep 100% of your profits (besides Shopify’s transaction fee), you have full control over the appearance and branding of your website, and you can drive visitors to your platform. 

However, this means that you are responsible for all marketing and bear a more significant share of the costs.

How To Grow Your Sticker Business?

Here are a few ways to expand your business and scale it rapidly. 

Partnering With Influencers

One of the most efficient ways to expand your social media organically is to collaborate with like-minded influencers in the same field.

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Influencers in the industry already have a devoted following. Your product builds an immediate connection with a new audience with only one post. When looking for influencers to promote your product, please do your homework and make sure that your audience will be interested in it.

Explore Pay Per Click Ads (PPC)

Pay-per-click (PPC) marketing is a performance-based marketing approach that allows you to show targeted adverts for services or products aimed at a specified target, with the goal of the visitor visiting your website or landing page.

If done correctly, PPC advertising may be a very effective lead generator. Your PPC campaign’s goal is to increase visitors to your website and assist your company in growing.

Furthermore, if the campaign is not yielding the expected results, you can make the necessary modifications right away to improve it.

Expand Your Email List

The more active your email list is, the more involved your consumers are, which leads to more sales. Giving your consumer something free (or discounted) in exchange for their email address is one of the most effective ways to start developing your list.

Even if a consumer doesn’t convert right away, we have a 19% chance of turning them into a future customer if we have their email, whether it’s through future promotions, new releases, or simply sending an email at the ideal moment for purchase.

Host A Giveaway On Social Media

People enjoy both freebies and competitiveness. Giveaways and contests on social media are an excellent method to raise exposure for your sticker business, grow your email list, and convert leads into consumers.

Ensure the entry criteria is “insert your email” if your purpose is to collect email addresses. This can be accomplished by directing them to your landing page, where they can input their email address to be entered into the giveaway.

Wrapping Up

Stickers are some of the most fun, inventive, and adaptable goods you can make at home. You may start your own sticker business in a couple of days if you have some creative design talents and a strong spirit of entrepreneurship.

Regardless of how you decide to start your sticker business, we hope this article has given you some ideas and shown you how to get started.

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Posted by Khyati Hooda
Khyati is an entrepreneur, marketing consultant and growth hacker. She helps sustainable revenue growth through marketing for SaaS and subscription companies. Her expertise lies in building scalable customer acquisition strategies and implementing effective digital marketing campaigns that drive high-quality, low-cost leads for startups. Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.
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