Online Marketplace

The Top 21 Online Marketplaces You Should Look Into Today

Sukanya Mukherjee
By Sukanya Mukherjee 19 Min Read

Some of the most effective digital marketing channels are online marketplaces. An online marketplace is a website or app that allows customers to shop from various vendors. Since the arrival of giants like Amazon, eBay, and Alibaba, brands have pushed to flourish, compete, or upstage these online shops.

According to Stitch Labs, organizations that sell on websites, online marketplaces, social media, and mobile generate 190% more revenue and brand recognition than merchants that exclusively sell through one channel.

So, what are the top online marketplaces?

1. Amazon

Amazon has grown to become America’s largest eCommerce online marketplace. In 2017, Amazon was one of the most popular online marketplaces, with 5 million online marketplace vendors and 197 million monthly visitors in the US.


It’s great for businesses that want to reach millions of customers and are prepared to handle the surge in traffic.

The Amazon marketplace’s tough product listing standards are one of its key advantages. Amazon standardizes product listings to appear the same whether customers view your products or an Amazon listing.

This is advantageous since your products receive the same prestige as Amazon products, boosting sales.

Amazon provides merchants with a variety of possibilities. You can sell your products on the site and handle the delivery yourself or use Amazon FBA to outsource these operations.

The seller fees on Amazon vary between 8-25%. Amazon is always a fantastic online marketplace to start with if you don’t mind paying these seller fees. 

2. Etsy

Etsy is a worldwide online marketplace where consumers can find interesting, innovative, and one-of-a-kind things. The online marketplace is intended to sell handcrafted objects made by the seller. It is appropriate for artists, collectors, and antique and vintage shops.


Etsy merchants sell things not associated with the Etsy brand, unlike other online marketplaces. Customers are aware that they purchase your products rather than others that appear to be sold through the marketplace.

Etsy defines itself as a marketplace that connects sellers with shoppers looking for unique items and allows sellers to pursue their passions.

Taking attractive product images is one of the best practices for seller listing on the Etsy marketplace. The best-selling items on Etsy are very visual; therefore, aesthetics are important.

3. Alibaba Group

Alibaba Group, a worldwide eCommerce corporation, is a prominent online marketplace choice. It operates several marketplaces, all of which have dedicated customers.


AliExpress, which was founded in 2010, has over 100 million products on its website. First, you must be approved as a vendor on the platform.

AliExpress offers multilingual websites and ships to over 200 countries and regions. You’ll pay a commission fee of 5-8 percent on each transaction when you sell your products on AliExpress.

Wholesale merchants on Alibaba can select between two memberships, each with various price levels and membership inclusions. The basic plan cost is $2,399, while the premium plan is $4,199.

4. eBay

eBay had grown from a site that exclusively sold used products when it originally began in 1995 to one of the world’s top eCommerce retailers. This online marketplace is best for sellers who want to sell both new and used products and are open to auctioning them off for a better price.


No application is required to access eBay. Create an account, and your first listing will be created. There are around 180 million active monthly users worldwide, so there are plenty of opportunities to stand out.

The eBay Seller Hub helps you operate your business as easily as possible, even if you’re just getting started and don’t yet have a website. You can, for example, organize eBay campaigns and print your mailing labels.

You can discover which of your products are bestsellers, which promos customers use the most, the time it takes you to pick and ship products, etc.

5. Rakuten

Rakuten is the world’s fourth-largest online marketplace. It’s a Japanese-based worldwide internet marketplace with the ability to reach many buyers. Rakuten is an excellent choice for vendors who want to expand their business beyond North America.


Once your application to become a seller is granted, Rakuten provides you with a customizable storefront so that customers can immediately recognize your brand. You’re also in charge of your privacy and return policies.

Rakuten’s CRM tools are one of its most appealing aspects. This will encourage first-time customers to come back and buy more.

You’ll also get access to an eCommerce expert if you sell your things on Rakuten. This expert will guide you through the selling process and assist you in running your store as efficiently as possible.


China’s second-largest online marketplace is It provides overseas merchants with the ability to sell their goods in China.


Ecommerce business owners have two alternatives for selling their products: sell them to for resale or sell them directly on the website. You get paid in full with the first choice. You pay a 2-10% commission on each sale you make with the second option.

7. Shopee

Shopee is a popular online marketplace in Southeast Asia and Taiwan. Shopee vendors do not pay a commission or a listing fee. This is enough to entice you to sell your products on this website.

Shopee also has six language options. This increases your customer reach. Fill out an application and wait for approval to begin using Shopee.


You can get started selling things once you’ve been approved. Women’s apparel, men’s clothing, beauty, personal care products, tech gadgets, and more are among the categories.

With so many categories to choose from, Shopee is sure to have a place for your product.

8. Newegg

The Newegg online marketplace is unique in that it focuses on a single product category. Newegg is the place to be if you’re a well-established retailer of tech products.

Electronics are in high demand around holidays and special events like birthdays; thus, Newegg is a great fit for seasonal retailers.

Putting your products in an online marketplace; it’s another to acquire enough traffic to your product pages. Newegg assists with this by providing vendors access to marketing and merchandising programs.

You get much exposure to the over 20 million shoppers that visit Newegg each year with banner advertisements, features on the Hot Deals page, and inclusion in email marketing campaigns to Newegg subscribers.

Newegg also offers a fulfillment service called Shipped by Newegg to make delivery easier (SBN). Newegg stores your merchandise before packing and shipping it when orders arrive.


This is an excellent option if you’re ready to expand but don’t want to incur the additional costs of holding merchandise in a warehouse and then hiring a team to pack and ship it. SBN takes care of everything for you.

9. Walmart Marketplace

Walmart is the world’s largest retailer, and it created in 2000. eCommerce sales increased by 43% in 2018, and this trend is continuing.

Walmart’s online marketplace, like Amazon’s, is great for vendors hoping to expand their reach.


To become a seller on the online marketplace, you must complete an application, but once approved, you will have exposure to over 110 million monthly shoppers.

Customers are familiar with Walmart because it has been there for so long. Because your listings resemble Walmart’s listings, you can benefit from this notoriety as a marketplace seller.

10. Target Plus

Target is a well-known American retailer that sells apparel, accessories, home decor, toys, electronics, groceries, and other items.


Target Plus was established in February 2019 to increase Target’s online services. Buyers can shop from approved partners while also taking advantage of Target incentives on this new portal.

Although Target Plus is still in its early phases, retailers do not need to be concerned about sales. Target is well-known enough to entice a large throng of eager shoppers.

If you’re chosen as a Target Plus seller, you’ll be able to sell your goods on this well-known website.

Customers go to Target Plus because of the increased product selection. They’ll also get free shipping and a 5% discount if they use their RedCard.

Target Plus is popular among buyers because it is a well-known brand that offers a wide range of products. Furthermore, the purchasers receive the same Target perks as if they had purchased in-store.

They have new and varied things to choose from online, which is an added plus. As a result, it is a popular buying site worth checking out.

When these customers shop at Target Plus, you benefit as a seller. They’re reaching out to you as a third-party merchant and purchasing your goods through a leading virtual marketplace.

11. Wish

Wish is a well-known brand in the online marketplace. It’s also a platform where you should think about selling your goods. With over 300 million customers, it’s clear that Wish is in many people’s thoughts when they shop online.


Wish merchants only pay when a sale is made; thus, the seller fees are reasonable. There are no charges for listing. There are no hidden fees or excessive listing fees to be concerned about.

Wish is based on a revenue-sharing model. You should earn around 85% of the overall transaction price.

The Fulfillment by Wish service is helpful if you want Wish to handle your shipping and warehousing. This is ideal for suppliers who would rather not handle internet sales’ storage and delivery aspects.

12. Linio

Linio is one of Latin America’s largest online marketplaces.


Linio is quickly becoming a top online merchant in this region, with over 20 million active users. Linio is from Mexico, although he has fans in Argentina, Ecuador, and Peru.

Fast delivery dates, reasonable commission rates, and various payment alternatives are all hallmarks of the site. Every completed order at Linio is subject to a 7-15% commission fee.

13. Allegro

Allegro ranks among the top five European online marketplaces. This website allows you to sell your products online in several product categories.


You should expect much traffic to your listings with over 14 million customers. The listings must be translated into Polish as a side note.

Beauty, health, sport and tourism, and art are examples of popular categories.

Allegro may also help with marketing and promotion. This will increase the number of people who see your stuff and increase the chances of sales. Allegro assesses a commission fee and additional fees, which can be computed on the website.

14. Zalando

Zalando is Europe’s largest online marketplace, selling fashion and shoes to passionate customers. This eCommerce online marketplace features well-known companies and has a large fan base.


Top brands like Vans, Ray-Ban, and Levi’s can all be found on Zalando. However, the site also lists numerous additional brands. Zalando is not only a UK marketplace, but it is also available in other nations.

Zalando is the place to get your foot in the door of an online marketplace where inventory sells at breakneck speed. Zalando levies an 8% commission fee on every sale. To sell on Zalando, you must join the company’s Partner Program.


Cdiscount is a major French online marketplace.


Cdiscount’s nearly 50 categories ensure that your goods will fit into one.

This virtual marketplace provides excellent distribution. You may pick up merchandise at over 18,500 sites in France. Cdiscount also offers Cdiscount Fulfillment, a fulfillment service.

A monthly subscription to Cdiscount costs 39,99 euros, and each sale incurs a commission fee. The product type determines the commission fee’s exact amount.

16. Lazada

Lazada is one of the biggest online marketplace in Southeast Asia. This website sells a wide variety of things, including women’s clothing, home appliances, and gadgets.


Lazada lures buyers in with its 23 million active customers. The selection is extensive, and the prices are reasonable. Sellers will appreciate that there is no commission fee or sign-up fee on Lazada and the loyal following it has.

17. Tmall

Tmall is another website owned by Alibaba Holding Group. This site is incredibly popular, with over 400 million active users praising Tmall’s goods.


Tmall is popular because it is part of the Alibaba Holding Group, a renowned eCommerce corporation with excellent products. Tmall’s virtual shelves are brimming with clothing, jewelry, computing gadgets, etc. On Tmall, the extensive makes one-stop shopping a breeze.

Tmall attracts sellers because of its devoted fan base. More site visitors equals more sales, which sellers enjoy. You’ll pay $5,000+ per year to open a store on Tmall. This is in addition to commission fees of 2-5% on retail sales.

18. Taobao

Alibaba Holding Group’s Taobao is comparable to eBay in terms of functionality.


Sellers can offer things at a set price through auction or negotiation. The product categories are extensive, and you’ll almost certainly find a category that exactly fits your products.

Taobao allows you to create an account and use a variety of features. Promotional programs and sales campaigns are examples of these qualities.

19. Tokopedia

Tokopedia is an Indonesian online marketplace that sells anything from shoes to toys. This selling site should be used because it has 80 million active users.


Selling is simple with Tokopedia. TokoCabang, Tokopedia’s fulfillment service, may help you with shipping and storage if you don’t want to do it yourself. 

On the basic plan, regular vendors sell for free. Every product sold in the Official Store comes with a 15% commission.

You pay a 1% service fee with every transaction if you’re a member of the Power Merchant group. This is on top of your regular monthly subscription charge. You will, however, have access to promotional events, advertising credits, and other benefits as part of this program.

20. Mercado Libre

Mercado Libre is an online marketplace that allows you to sell to many nations from a single account.


The Mercado Libre Cross Border Trade program enables selling your goods to people in Mexico, Argentina, Brazil, and Chile.

You either ship your products or utilize one of Mercado Libre’s shipping partners to do it for you. There are no listing fees for sellers; however, a commission fee runs from 16 to 17.5%.

21. Americanas

Americanas, Brazil’s most popular online marketplace, receives roughly 45 million monthly visits.


This online eCommerce platform, launched in 2014, sells anything from beauty products to home appliances.

You must first apply with Americanas before you can begin selling. You’ll complete several business-related forms as part of your application to become an Americanas seller.


There are numerous online marketplaces to pick from, so you must be clear on your requirements and specifications. Each platform has its features tailored to different seller sizes and specialties.

Use many online marketplaces if more than one fulfills your demands and offers you the visibility you want.

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