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Sales Funnel Guide: How To Create A Successful One In 2022?



Sales Funnel

Building a successful sales funnel is the primary goal of your business. A well-mapped journey for your customers to make it through before they are ready to purchase from you, this process can be mapped by a sales funnel. 

Successful or not, what matters most is that each checkpoint in this process has content and interactions which will help move people along to the next stage until they reach their final destination: purchasing from you. 

This article will discuss everything about building an effective and efficient sales funnel.

What is a Sales Funnel?

A sales funnel is a standard that maps out the journey of any customer who purchases anything. The model uses a funnel as an analogy because many potential customers are at the top end, but only a fraction makes it down to buying something. 

There are multiple steps in your sales process- the top, middle, and bottom- depending on what kind of company you are selling stuff to.

The four stages in the sales funnel are Awareness, Interest, Decision, and Action. Passing through each stage signifies a more profound commitment to buying something. Most online or conventional businesses use this model to guide their B2C marketing efforts in these Sales Funnel stages.

Why are sales funnels important?

Every customer has a different journey, and through the sales funnel, you understand what they are thinking and doing at each stage. With these insights, you’ll know where to invest your marketing budget for maximum return on investment. 


You’ll create messages that resonate with people in their particular stage of the buying process – turning more prospects into paying customers. 

If you don’t understand how a sales funnel works, optimizing one won’t be possible. Below we will explain what a sales funnel looks like by presenting its parts and functionality. 

The 4 Stages of Sales Funnel

Prospects who hear about your products or services and want to purchase them will be in different stages of your sales funnel. One option might enter at the first stage while another may go as far as four, but in the end, they constantly evaluate their interest level on whether to make a purchase or not. 

Prospects are more likely to conduct competitive research when considering an offer. The available range is from 1 to 4. Each stage has its set criteria that must be satisfied for sale.


1. Awareness 

This stage is when people first become aware of what you offer or how you can help them. 

They hear about it for the very first time through a variety of different sources, like an advertisement on TV, hearing someone talking about your product at work, seeing your business storefront in their city, and more.

One example of the awareness stage might be when someone learns that there’s something new called “a website.” This person may have seen one pop up in Google search results, or maybe they saw it advertised somewhere before.

2. Interest

When a consumer reaches the interest stage in the sales funnel, they’re doing research and comparing their options. This is your chance to swoop in with content that will help them without trying to sell them anything.

You’ll turn off prospects and chase them away if you try selling right away. Here, the aim is to establish yourself as an expert while helping consumers make informed decisions about what product or service they need and how best to get it from you.

3. Decision

The decision phase of the sales funnel is when someone has decided to buy something. They might be considering two or three options, so this is your chance to make a reasonable offer for them. It could be free shipping if you have it, a discount code/gift card that they’ll want immediately, etc.; whatever will tempt them into buying from you instead of going with a competitor.

4. Action

The customer acts at the bottom of the sales funnel when they purchase your product and become part of your ecosystem. However, that doesn’t mean your work is done. 

The marketer’s job is to create more customers from one purchase, so they want to do their best to invite that customer back by thanking them and giving them feedback on how to improve themselves- that extra mile helps those customers feel appreciated.

Example of an effective sales funnel

You run a business that sells home and office nameplates. You know your target audience hangs out on Facebook, and they are between the ages of 25 to 65 years old. 

You run a successful Facebook ad that drives traffic to your landing page and asks people to sign up for your email list to receive the lead magnet by giving their contact information. 

Now you have transitioned from prospects into leads. They are now moving through this funnel of yours.

Over a couple of weeks, you send out content to educate your subscribers about different types of nameplates, how to design inspirations that are used in them, and ideas on where customers can hang them. 

You are selling nameplates like crazy. At the end of the email blitz, you offer a 10% discount off each customer’s first order with their newfound love for the new and unique nameplates. Everyone wants what you’re offering.

You’re asking customers to come back for more. Next, you add those exact customers to a new email list. You begin the process again but with different topics like advising on caring for these old nameplates or suggesting gift items that will give people something back while helping preserve this style. 

There you have it:

  • Awareness: You made a Facebook ad to lead customers to your landing page.
  • Interest: You deliver something valuable in exchange for lead capture (email addresses).
  • Desire: Your content educates your audience and prepares them for a purchase.
  • Action: You offer a coupon your leads can’t fight, then start marketing to them again to boost retention.

How to build a sales funnel for business

To have a sales funnel, you need prospects. Once you have those prospects, tracking their behavior and engagement is essential for identifying where they are in the funnel.


Follow these easy steps to build a sales funnel for your business:

1. Know your audience and collect data

The soundest way to know your audience is by talking to them. The more data you gather about the needs and wants of your target market, the more effective your sales funnel will become.

One vital thing to remember is that you are not marketing yourself or your own business. If anything, we are selling a product that fits well with our customer’s preferences. 

That may include adjusting certain aspects for better effectiveness and broader appeal (that also means making adjustments according to insights gained from conversations).

The queries you should be asking your customers are: 

  • What are their current challenges? 
  • What do they fear or have frustrations with? 
  • How can you assist them in reaching their goals and aspirations? 

You can create and generate content for each sales funnel stage based on this data. You may also use content marketing tools to provide valuable information at every level so that prospects might reach out to you for help. 

2. Capture your audience’s attention

Your sales funnel only works if you have people interested and willing to buy your product in the first place. This means putting content before them – it’s all they see.

First, take the organic route by posting diverse content across different platforms

Organic traffic includes SEO (Search Engine Optimization), social media traffic (not paid for), and referral traffic from other websites linking to yours. You can also branch out with various content forms such as infographics, videos on social media, or just plain old text posts. 

The ideal place for running ads depends entirely on where your target audience hangs out. If you sell B2B products, LinkedIn prospecting/ads are perfect; always be open to A/B testing.

3. Build a landing page

Prospects will most likely get their first introduction to your company from a landing page. If they click on an ad or sign up for a webinar, the result is that they can go to your landing page. 

Your landing page should have a section that discusses who you are as a company and what your unique benefits are. You want to make sure people can sign up for your email list so they have the opportunity of hearing from you in the future. If possible, include an offer on this page. 

4. Create an Email Drip Campaign

Market to your leads using email by providing amazing content. Do it regularly, but not too often- one or two emails per week should suffice.

Build up to the sale with a drip campaign and provide educational material. What do they want to learn? 

Identify obstacles and objections that you need to overcome to convince them to buy your product. At the end of this drip campaign, make an incredible offer to spur them into action!

5. Keep it going

In the Action phase, you can land new customers or hear why prospects aren’t interested in purchasing. Either way, keep the communication going. If a customer has just purchased from you recently, focus on product education and engagement; if they haven’t yet made a purchase- build up to check in with them every few months.

How to create content for each sales funnel stage

One of the marketers’ most prominent mistakes is not aligning their content marketing efforts with the sales funnel. It means prospects don’t progress through the funnel. They don’t go deep enough or look into lucrative avenues like repurposing existing content and increasing reach. 

They need a sales strategy for every stage to engage effectively and close more deals.

1. Blogging (Awareness and Interest)

Blogging is an excellent way to generate awareness and interest in your business. It can be your primary source of traffic for your website, and it’s also a perfect way to engage with people on your list by sharing valuable content.

The best way you can bring awareness through blogging is by optimizing the keywords in this content so you can attract target customers from an organic search. 

2. Lead Magnets (Interest)

Lead magnets are used to generate interest in your products. They can be a guide or course you offer for free to your audience because they will already be interested in it. 

Lead magnets need something within them, such as call-to-actions and links so people can check out the products/services you have available.

3. Webinars (Decision and Actions)

Webinars are a valuable way to reach a decision stage and convince people to take action. They’re primarily focused on convincing someone who has already signed up for them that they should buy your products. 

The webinar’s goal is to educate and entice the person into making a purchase, which leads us back to having a call to action at the end of it all. You can convert them from being curious about your product or service to buying something from you.

4. Videos (Awareness and Interest)

Videos are best for the awareness and interest stage, but they can also be helpful at other stages. YouTube is search engine number two by far, so you want to optimize your videos for specific keywords to generate traffic for your website. 

You can also use services like Wistia, which lets you embed educational videos on your blog posts or website to educate customers about topics of interest and close sales with explainer video tutorials.

Need for optimizing your sales funnel

How do you sell a product or service without being pushy? You have to be efficient. You can’t force a prospect to make a purchase, and neither can you stop them from going to your competitor. 

Without an optimized sales funnel, all you are doing is guessing about their journey and what they want- which means if you think wrong, the sale will go elsewhere. And that would not be good for business. 

An email marketing sales funnel with prospects in mind will give positive results regardless of what side it falls on: either successful or unsuccessful.

Take note of how people are engaging with your site during a session. Where do they click? Are they clicking on and focusing their attention where you want it to be? What confuses them or seems unappealing to them?

This is important for those landing pages that might divert people away from conversion success. If the page isn’t optimized for conversions, most people will click out of it in frustration and annoyance. 

How to optimize your sales funnel effectively

Optimizing the sales funnel is a great way to boost your business. One of the essential parts you should focus on is how consumers move from one stage to another; this will help them convert at a higher rate. 

We talked about Facebook Ads and how you can use them for marketing purposes. Don’t just run one ad, but instead try 10 or 20 that might seem similar but direct them toward different buyer personas and target features like age groups and location so potential customers see them.

You can A/B test your landing pages for conversion optimization. It takes time, but you’ll reach more people and convert prospects more reliably. 

The best way to optimize sales is by paying attention to results throughout the funnel – start at the top with content creation. Test the language of your email campaigns to figure out what works for your audience. If one piece of content doesn’t work, try something else.

Your goal is to create a lasting impression on your audience. This way, they won’t have any reason to look elsewhere for what you offer. 

So when asking people in the Action stage of their personality type if they want from you, test your headline and body copy- does free shipping work better than a 5% discount? And finally, track customer retention rates: do people come back and buy again or refer friends? 

These little things can make a big difference in revenue.

How do you measure the success of a sales funnel?

As your business improves and grows, you might need to adjust your sales funnel strategy. By analyzing customer data, you learn more about what they want. 

For example, this is not an effective conversion rate if too many people subscribe to your email list after clicking on a social media ad without making a purchase later. 

Remember that one cannot measure success by tracking only one metric like the number of signups for an email list or how high their thresholds were when signing up for it. It would help track conversion rates and retention rates (e.g., how long does someone stay on the website before leaving?).


To get from one stage to another, identify where there are problems by answering these questions: 

  • Are people paying attention?  
  • Do they trust your brand enough for them to enter their contact information?  
  • Have purchases been made via email campaigns or other marketing efforts before this time? 

You will know where you need to change your sales funnel accordingly by answering these questions.


Building and optimizing a sales funnel can be daunting, but it’s the only way to survive in this competitive marketplace. Take your time with these actions that are as small as font choice or asking for an order too soon: both will turn people off from buying from you. 

You need to take care of these details before creating your sales funnel to reflect what you want and what potential customers might enjoy. 

Carefully evaluate why things aren’t working out, then find adjustments accordingly-those changes could mean the difference between success or failure.

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How SEO Can Help Build Brand Recognition In 2022: Ultimate Guide



Brand Recognition

Although search engine optimization creates organic traffic, it can also boost branding and raise brand recognition. 

What is the goal of an SEO campaign? For many experts, the solution is straightforward: increase organic traffic. After all, ranking high in Google Search means gaining hits from most users who rarely look past the first page of results.

Have you considered that SEO and brand recognition go hand in hand? Google’s first page boosts brand recognition, which increases brand exposure, authority, and interaction. 

This may be worth far more than clicks, depending on the company’s objectives.


One of the most crucial tasks you have as a marketer is to raise brand recognition among potential buyers. According to Venngage, growing brand recognition was the top priority for 89% of marketers in 2020.

Let’s dive in and examine how to boost your brand recognition with SEO. 

Why Is Brand Recognition Important?

A potential customer enters your marketing and sales funnel when they recognize your brand. You can’t sell to someone unaware of your existence!

Your best chance of bringing in a continuous supply of new leads is to have a strong brand recognition campaign.

People prefer buying from companies they know and trust. As a result, most consumers would like to purchase from a company whose name and identity they are familiar with. Comfort fosters familiarity, and this comfort will drive a customer to select you over a competitor.

Brand Recognition and SEO

According to statistics, a customer must interact with a brand 5–7 times before recognizing it. As a result, growing brand recognition requires repeatedly presenting your brand in front of potential buyers.


The top three results in Google searches receive 75.1% of all clicks, according to Backlinko. Only about 1% of searchers click on anything on the second page of results.

If you want clients to recognize your brand and associate it with your niche, ranking high in search engine results is crucial for a developing business.

SEO is becoming more important than ever in an increasingly digitized and competitive market. If the internet is your principal sales channel, branding and SEO must work together to build long-term brand recognition.

We’ll go through some of the most effective SEO methods in the next part to ensure that potential clients know and remember your brand.

1. Control Your Search Results

Almost every SEO business journey begins with a search on Google. As a result, it’s only natural to think about how your site will appear in branded search results.

Structured data can include items like the website search box in search results. The way you build your site might also aid in the appearance of specific important pages beneath the homepage link on the search results page.

Having a Google My Business account and supplying as much valuable information as possible will aid your knowledge panel, which appears on the right in some search results.

Controlling what shows in search engine results for branded terms allows you to provide visitors with the greatest possible experience. The way your site appears in search results can aid in the formation of that link between your business and its products or services.

2. Deliver The Best User Experience

There are numerous aspects to SEO. On the one hand, there’s all the technical SEO on-site stuff. The other strand of SEO is concerned with aspects of user experience.

Improve website load speed: Have you ever visited a website that took a long time to load? Perhaps you became frustrated and left the site. This issue can be resolved by lowering your server response time and improving your website theme for speed.

Your material should be accessible within three clicks of the homepage: Your website should be simple. This entails ensuring that you can access material across your entire website. All of your content should be within three clicks of your homepage.

Maintain brand consistency: Create a style guide for your site that specifies the colors, fonts, and artwork you’ll employ. Design a distinctive logo and place it prominently on your website – usually on the left side of the menu. Make sure you use it consistently on your website.

Track the customer’s journey: Use Google Analytics or a similar tracking tool to track what users do on your site. Try to identify and fix the problem when encountering an issue, like a page with a high exit or bounce rate.

A potential customer’s initial contact with your company will be through your website. The better the user experience, the more likely a visitor will return to your site, buy products, or share your content. 

3. Identify Relevant Keywords

Getting your content to rank for the terms that matter to your organization is the keystone of leveraging brand SEO to grow brand recognition. Building a meaningful list of keywords to target is the first step in this procedure.


Start by making a list of words that are related to your industry. Then, for each term or phrase, use internet keyword research tools to check the number of searches and keyword difficulty.

There are free alternatives available. The Google Keyword Planner is a good example, but consider that ‘Competition’ refers to advertisers bidding for the keyword, not the level of difficulty required to rank organically.

Using Keywords Everywhere, you can save time by displaying your browser’s search volume for terms. Once you’ve compiled your keyword list, utilize a tool like SEMrush to determine the keyword difficulty – specifically, how many links you’ll need to get that content to rank in the search results.

Your SEO strategy is essential to your SEO strategy because of backlinks from high-domain-authority (DA) and trust-flow websites. Backlinks from high-quality websites increase your brand reputation and help it rank better in search results. Getting websites to link to yours is known as link-building.

Backlinks are one of the top three ranking factors on Google, according to Ahrefs, although 66.31% of web pages have no backlinks. Ahrefs also discovered that the number of backlinks a page has is related to its traffic.

Hence, the more backlinks a website has, the more monthly organic search traffic from Google.

Incorporate a quality link-building plan to improve your Google rankings and brand recognition online. Here are some strategies to help you get started:

  • Make valuable resources available to others in your business or niche.
  • Pitch guest blog posts to relevant websites with connections to your site, and invite others to guest post if they have an online authority presence in a related field.
  • Fix broken links on your site and external sites that link to yours.
  • Request a backlink from any mentions of your brand on the internet.
  • Create engaging content that others will want to share.
  • Encourage others to talk about you on social media.

Other strategies for increasing backlinks to your site include forming reciprocal linking arrangements with other relevant website owners, putting your company in relevant internet directories, and participating in industry forums.

5. Use Google Ads In A Strategic Way

Google advertising for pay-per-click (PPC) plays a well-rounded SEO brand recognition plan. Paid and organic marketing should, ideally, complement one another.

According to a study conducted by Google and Ipsos MediaCT, search advertising increased top-of-mind brand recognition by 6.6% on average. Even though the buyer didn’t visit the company’s website, it influenced unaided brand recognition.

Begin by bidding on a few of your most important long-tail keywords. Do you recall those keywords with little competition and high volume? Those should be your targets. Consider using the following methods in your paid advertising campaign.


Customers that look for your brand or a specific product name are more likely to purchase. As a result, you must make it quick and easy to find what they’re looking for, or you risk losing them to compete with better SEO.

Using PPC to bid on your keywords can be a wise move. Why? Your competitors will if you don’t. Even if a potential buyer searches for your brand name, this could result in the ranking above you in Google results.

Bidding on competitors’ branded keywords is a debatable approach, but it’s one that many organizations employ.

The benefit is that it exposes your brand to consumers who would otherwise be unaware of it. It’s usually a low-cost PPC tactic, and the clicks you obtain are more likely to come from clients who are ready to buy.

The negatives include a poor CTR (clients searching for a single brand are likely to be committed to purchasing from that brand) and the possibility of initiating a bidding war with your competitor.

6. Use Content Marketing

One of the best strategies to improve your website’s search engine rankings, establish brand recognition, and attract quality leads is regularly publishing excellent, valuable content.

Content marketing can aid in the development of consumer trust and the education and awareness of your products and services.

Focus on providing your audience with what they require to build a foundation of exceptional content. Answering popular queries, providing unique viewpoints on industry-related topics, or creating interesting pieces that people can’t wait to read are all examples of fantastic content for brand recognition.

You’ll need to evaluate the type of content you should write after creating your keyword list. The simplest way to do this is to go to Google, type in the search term, and then look at the first few pages (SERPs).

Keep the following information in mind:

  • What type of content is the most popular? Are these product pages or blog posts?
  • What format should you use? Do you see a lot of comparison and list posts?
  • The number of words in the article. What are the lengths of these articles?
  • Headers in HTML By glancing at the headings, you can see how the pages are organized.

It’s time to start creating content when you’ve done your research. Make sure your writing is well-written, free of spelling and grammatical errors, and informative as the top-ranking content.

Wrapping Up

It takes a long time to establish yourself as the go-to brand for the product or service you provide. It takes much effort backed up by research and data, and consistency to achieve the brand recognition that generates income for your company.

SEO is an excellent way to get there. You obtain organic traffic to your website or physical presence when you dominate search results. 

People will comment positively about your brand if you attract more clients and deliver the best experience with each transaction. You establish a name for your company when people talk about it positively and consistently.

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The 10 Best Business Plan Software For 2022



Business Plan Software

Business plan software makes it simple to organize your company’s finances and present them to banks or investors.

The fundamental objective of a business plan is to allow you to critically examine your strengths and shortcomings, your Unique Selling Point (USP), and compare your product or service to the competition.

Of course, even the best business plan is based on estimations and guesstimates, as it is impossible to anticipate market changes, advancements, and future performance under such circumstances.

Finally, a business plan will demonstrate why your company is a sound enough investment to risk investing in and show that you have extensively researched your industry and detailed the genuine possibilities of new business opportunities.

We’ll break down ten of the best business plan software solutions in this guide so you have all the insight you need to choose the best option for your company.

1. nTask 

nTask goes above and beyond traditional business planning in various ways.

Yes, you can plan your business or any project you’re working on, but the best part is that nTask’s powerful planning capabilities arrive in bursts.

It would be an understatement to claim that nTask is only a business planning program. The tool was created to assist project managers, home users, contractors, and multinational corporations with their everyday routines.


In nTask, you can create numerous workspaces to streamline multiple projects simultaneously. The cherry on top is the affordable pricing and a visual Gantt Chart feature that you can use to manage timelines and define task relationships. 

Features of the nTask:

  • Multitasking by using one app to manage many workspaces, projects, and teams
  • Collaboration on a Project: Real-time team communication and multi-user management
  • The nTask software allows users to create, organize, allocate, and manage an unlimited number of tasks.
  • Tracking and managing issues
  • Implementation of a risk assessment matrix
  • Timesheets and other time-tracking software
  • Billing systems (billable and non-billable projects), budget management, and financial summary are all part of the budget tracking process.
  • Ability to use interactive Gantt charts to show business and project progress

3rd party software connectors like Zapier, Zoom, Slack, Google Calendar, and Outlook Calendar allow you to invite stakeholders to view your projects/businesses.

2. Enloop

Enloop is a business plan software that runs in the cloud with nearly 300,000 users. It is a beautiful alternative to consider if you want software that can help you design a strategy tailored to a bank or an investor quickly. 

Enloop is a tool that can help create a clear plan by providing a slew of useful features.


  • AutoWrite and TextSync features provide introductory personalized text for your business plan, including ten essential components for any grand strategy.
  • Enloop’s Forecast Modules allow you to develop a business strategy using one of two forecast modules. 
  • Financial forecasts in Enloop allow you to include how your business will perform financially in your business plan. You may pick between an annual or 36-month option, including a profit and loss forecast, balance sheet, and cash flow forecast.

The tool collects personal financial information as well as industry financial data. According to studies, such elements aid in creating financial reports and ratios that can be studied and used in your Plan.

3. ProofHub 

ProofHub is a powerful, award-winning business plan software that includes project management and communication tools.


Over 85,000 teams use ProofHub and enterprises from all over the world to plan and track their projects. ProofHub also includes fantastic team collaboration capabilities in addition to project planning. It connects all of your teams, projects, and communications to keep everything in one place and secure.

ProofHub Features

  • You have the option of using pre-existing project templates or creating new ones.
  • With features such as project timeframes, task dependencies, and more, Gantt charts may help you plan your projects more effectively.
  • With its sophisticated work management tools, you can effectively manage teams. Kanban boards can construct bespoke workflows, while task lists can manage simple chores.
  • A built-in chat facility for team communication and a dedicated location for real-time conversations.
  • It has a reporting tool that generates project and resource reports to help you manage your resources and plan your projects more successfully.
  • Integrates with third-party apps such as Google Drive, Dropbox, Box, Freshbooks, and others to provide one location where you can access all of your favorite tools.

4. Bizplan

Bizplan can assist you with your business plan. The program includes functionality and enhanced graphics to make your plans more memorable.

Bizplan assists you in developing business plan software that are tailored to attract investors and allow you to obtain funding for your company.


Features of the Bizplan:

  • Financial projections enable you to include and provide a solid economic case for your business concept.
  • Bizplan takes your financial data and gives you a choice to build various reports that you may review by month, quarter, or year and then download to use in your presentation. 
  • The Step-by-Step Builder function in Bizplan guides you through generating a business plan in an easy-to-follow manner.
  • The progress tracker feature lets you see how much of your business plan has been completed, ensuring that you keep on track and don’t miss anything vital.
  • Bizplan’s templates allow you to include features such as market size and charts, content, benefits, team, reports, and difficulties.

5. LivePlan 

LivePlan from Palo Alto Software has been around for a long, and there’s a reason why so many people still consider it the most excellent option available.

The software is a comprehensive company planning tool with various customizable features, learning resources, and online assistance.


Features of LivePlan include:

  • LivePlan’s financial forecasting tools include a walkthrough of each piece of economic data, allowing you to integrate all relevant facts into your estimate. This tool will enable you to construct annual and monthly budgets.
  • You may turn your financial data into more appealing visual aids using LivePlan’s Charts and graphs feature.
  • PlanGuru provides in-built video tutorials to help you navigate the software and create your business plan.
  • PlanGuru provides you with the ability to export reports to Excel, Word, and PDF.
  • LivePlan has over 500 templates, making it one of the best in this category. Templates can be used as a starting point for creating your material, or they can be utilized as is, with the language already included.
  • LivePlan compares your financial estimates to industry benchmarks, applying them to your business plan.

6. PlanGuru

PlanGuru is one of the most popular forecasting and budgeting programs. As a result, it’s more of a financial reporting tool than a business plan software.

PlanGuru, on the other hand, has earned a spot among our top recommendations because of its features.


PlanGuru has the following features:

  • PlanGuru offers financial tools, predictions, and computations, allowing you to create various analytical reports for your business.
  • PlanGuru includes video training to guide you through the program and the process of writing your business plan.
  • PlanGuru allows you to export reports to Excel, Word, and PDF formats.

7. GoSmallBiz 

GoSmallBiz is a user-friendly business planning program with built-in advice modules and step-by-step templates. GoSmallBiz, which Fran Tarkenton founded, allows you to create the exact documentation you require as a business owner.


Features of GoSmallBiz include:

  • The step-by-step wizard on GoSmallBiz will help you through each step of generating an excellent business plan.
  • GoSmallBiz provides everything you need to prepare financial statements through financial projection.
  • Create various reports based on the financial data you provide for your business plan, providing you with a visually appealing tool to help you draw attention to your strategy.
  • Templates provide you with a starting point while constructing a business plan.

8. IdeaBuddy 

IdeaBuddy is a cutting-edge business planning program that guides you through the whole planning process, from basic concept to investor-ready company plan.


Aspiring entrepreneurs can use IdeaBuddy to develop their ideas, build a business model, validate a business concept, and generate an effective business plan. It comes with a business handbook that helps them better comprehend the planning process and ensures they have covered all bases.

Features of IdeaBuddy include:

  • Idea Plan assists you in swiftly sketching out your business. Their business canvas guides you through creating a business model by allowing you to submit concept notes until you’ve covered all of your business’s features.
  • The Business Guide is a step-by-step guide that will walk you through the five stages of business planning. 
  • A financial plan makes it feasible to acquire accurate financials without doing the tedious arithmetic yourself.
  • As you complete each stage of your business plan, a business plan is automatically generated. You’ll have an excellent, customized business plan without having to do it twice this way.
  • LivePlan’s financial forecasting tools include a walkthrough of each piece of economic data, allowing you to integrate all relevant information in your forecast.
  • This tool allows you to construct annual and monthly budgets.
  • IdeaBuddy has templates for many types of businesses that can help you get your business off the ground faster.

9. BizPlanBuilder

BizPlanBuilder was previously known as JIAN for over 30 years. They later changed their name to something else.

Regardless, the tool is helpful whether you’re working on a growth strategy or a fundraising approach.

Features of BizPlanBuilder include:

  • BizPlanBuilder gives an explanation tab and video for your education and advice whenever you start a new business plan section.
  • BizPlanBuilder offers a class to assist you in learning what investors are looking for in a business plan.
  • There are dozens of templates to pick from to help you get started with your business plan.
  • You can make a pitch deck with this feature.
  • Ability to construct a financial model for the next five or ten years.

10. Upmetrics

Upmetrics is a well-rounded business planning program that can assist you with every aspect of producing a business plan, from sketching out your main idea to financial forecasts and creating pitch decks to pitching your idea to investors and team members.


Over 50,000+ entrepreneurs use Upmetrics to plan their businesses, connect with remote teams, and build visually appealing pitch decks that can capture anyone’s attention. Additionally, the program makes it easier to keep track of your tasks and tailor your plans to meet your specific demands.

It also includes helpful business model canvases to assist you in brainstorming ideas and developing effective and efficient business models.

  1. From anywhere and at any time, plan and collaborate.
  2. You no longer need to bounce from one software to the next; instead, you can locate all of the tools you require in one spot.
  3. Get helpful hints to aid you in the planning process.
  4. Your team can provide real-time comments and suggestions.
  5. It is affordably priced with a straightforward pricing structure.

Upmetrics Features:- 

  • Upmetrics has 200+ industry-specific sample business plans to help you with your planning.
  • Assign tasks and monitor their progress. It enables you to delegate portions to team members who are best suited to write the section.
  • Get instant feedback, collaborate on projects with your team, and share your business plan with banks, investors, or anybody else via a fast link. Additionally, the software makes exporting your Plan to Doc and PDF formats a breeze.
  • Our financial forecasting program provides a detailed projection based on your data in minutes, making financial planning less time-consuming and overwhelming.
  • If a typical business plan isn’t for you, several business model canvas options might help you plan more quickly.
  • It aids in creating impressive business pitches that will help in the effective communication of your ideas.
  • And, if you get stuck someplace, each part includes helpful hints to get you through.


Choosing the right business plan software is vital to your success. With the right software, you can create a professional-looking plan that will keep your investors happy. We have talked about the ten best business plan software to use in 2022. 

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Business Name: How To Successfully Create One In 2022?



Business Name

If you’re looking for a business name, it should be memorable and embody the feeling of your brand. Unfortunately, paying someone to find that perfect company name can cost thousands of dollars but don’t worry! 

You can tap into your creativity instead and get inspired on your own by brainstorming or asking friends for help. This article gives you tips to deal with how to come up with a business name. 

Tips for coming up with a business name

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Use acronyms

Many major companies use acronyms instead of their full names. For example, AOL and BBC are both well-known examples of this practice. Therefore, if your business is called Pearce Marketing Agency, you might want to consider going by PMA (Pearce Marketing Agency).

Create mash-ups

What are two or three words that you and your business can combine in a meaningful way? One example is TripAdvisor, which comes from “trip” and “review.” Another is Evernote (from “forever” + note) which produces an app known to save everything.

Netflix derives its name from combining the internet with movies = Netflix. A great example of this technique would be ‘SaladGo,’ a restaurant specializing in salads-to-go. It fits on just three syllables; this is a potential answer to how to come up with a business name.

Draw inspiration from mythology and literature

Nike is one of the most iconic brands in Greek mythology. Other well-known companies like Oracle, Hermés, and Mars have mythological names. 

One option to channel your name’s origins with Nike is to research other well-known companies’ origins and see if there are any that might match what you’re looking for. There’s a wide range of options available, such as Bacchus for wine shops or Aphrodite for beauty stores.

Use your own name or Mix things up.

Another way to solve the mystery of how to come up with a business name is by using your own name. Make your business feel personal by incorporating your own name. Many well-known brands use the creator’s name – like Ben & Jerry’s ice cream, Boeing (named after its founder William Boeing), and even Mc Donalds.

If you’d like to try blending numbers five and six, see if you can come up with something by combining parts of your name with other words. For example, Ikea combines the founder’s name Ingvar Kamprad and his hometown Elmtaryd Agunnaryd.

Use nicknames or try to tweak the spelling

Consider using your own name or child’s name for a personal touch. Or, use the nickname of someone you love for an impactful brand that will make them sentimental. After all, Mercedes was named after the founder’s daughter.

Add or remove a letter or change the spelling of a word you are already using to create an eye-catching business name. Flickr and Tumblr dropped the “e” at their names to develop concise, attention-grabbing brands. Or invent new ways to sell your company’s reputation by choosing essential words for your business like Reebok did–the athletic brand was inspired by “rhebok,” meaning antelope in African languages.

Use a symbol or Abbreviate

How can you come up with a business name? You could draw inspiration from an essential element of your work. A good example would be Naturol, which communicates what the company is and is easy to remember (Small business win-win).

A great business name should not be too long. If there’s a word or phrase with a definite meaning to you, think about using part of it for your brand name. Take Cisco; the founders were inspired by their founding location, San Francisco.

Look at your product from another angle.

Sometimes when it comes to your product, you have to step back and see if your phone looks like a Blackberry! Or maybe designing makeup palettes with flowers. Why not use the idea as part of the brand name?

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Tell your story or Make it descriptive.

Another way to solve the mystery of how to come up with a business name is by using your own name. Why not get creative and pick your unique story-telling name like Virgin (the founders’ way of saying they were completely new) – we’ve seen this many times.

What are the words that best describe your business? Think about this and write down all of the options. Consider 7-Eleven’s logo, and they use their company name (7-11) to tell people what they offer: 24 hours a day service. 

Your business name is a way of reminding yourself (and your employees and customers) what you believe in. A name like Nomad immediately conjures thoughts about travel, adventures, and the idea of wandering freely without any limitations.

Things to be checked before finalizing a name

The next thing to take care of after dealing with the question of how to come up with a business name is a checklist of things before finalizing. 

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Is the name hard to spell?

You don’t want potential customers to have difficulty finding your business online. It makes sense to avoid being constantly reminded of the misspelled version of your name when you are told it’s wrong or asked how it’s spelled. Keep things simple.

What you want for your business is a name that’s not too boring but also not too “out there.” You want it to be something everyone can say without hesitation and something the target audience will resonate with.

Is the name limiting your business growth?

Narrowing your company’s name too much may cause you problems. Imagine if Jeff Bezos had picked a more specific name like “OnlineBooks.” Choosing something vague and applies to many different products, like Amazon, would have been better. So avoid titles such as “Wedding Dresses of San Francisco” or “LugNuts Unlimited.” You don’t want to limit your business to one product or just one city.

Is the name available? 

When you have finally settled on a name you like, search the web. More often than not, there will be someone who has already taken that business name as their own. Search to get an idea of whether you can get a trademark or service mark for the name.

Before registering your business, search the Secretary of State’s records to ensure that the name won’t be confusingly similar to the one already registered. If it is too similar, the Secretary may not allow you to register it. Your corporate lawyer can help with this kind of search.

Is the domain name suitably catchy?

Customers tend to associate a “.com” name with an established business. Undoubtedly someone will already own your desired “com” name, but many domain owners are willing to sell their names for the right price.

Does the name convey some meaning?

Your business name should be clear and meaningful. Can people instantly figure out what the purpose of your business is? While names like “Google,” “Yahoo,” or “Zappos” are catchy, they will cost you more to brand. Some examples of good domain names are,,, and A domain name such as ‘OnlineTickets’ conveying meaning about a company’s work may be genius for search engine optimization.


First of all, make sure your name is available by ensuring it does not match a competitor’s. If you are downright lucky and find your business has an original name, secure the matching domain right away, set up an Instagram handle, and even consider applying for a trademark.
Once you have a name for your business, start promoting it with some marketing materials. Display your company’s logo on postcards and more so that customers will easily recognize it. Keeping the font consistent along with the logo is also essential to create a cohesive experience from start to finish to stay true to its brand identity.

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