show no towel

Show No Towel: A Story Of Entrepreneurship & Success 2022

Khyati Hooda
By Khyati Hooda 7 Min Read

This is how one entrepreneur and his wife decided to do what no one else had done before. They came up with show no towel.

As a result, they were forced to wash everything every day.

But that’s not all. Because there were no towels, they had to be creative and quick when it came to getting ready.

If they were late for the office, they’d have to hurry. If they were late to the gym, they’d have to hustle. Show no towel was the solution to all. 

The challenge was that they were just two parents working hard to make ends meet. They couldn’t afford to buy towels.

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So, they’d have to think about what to do every day. But as the months went by, they realized that no towels weren’t an option. They needed to make it work.

And so, they decided to do what no one else had done before. They decided to show no towels. Their new company, MindBodyGreen, would be an online resource for people who wanted to live a life without towels.

This was their idea about Show no towel, and it was a great one. You can learn more about how they did it, their history, and their plans. 

Founder of show no towel

Unlike any other founder, Shelly Ehler founded Show No Towel.

It’s a ‘towel with a split.’ she is a mother of two children, a wife, a life coach, and a part-time college teacher, all rolled into one. She has inspired other parents to reconsider their life goals by delivering award-winning inspirational talks.  

Even after a failure, she lives by the saying ‘Dream it, believe it, and let it go.’ After encountering a challenge that many parents confront daily, she came up with the idea. It’s tough to change her kids’ swimwear while at the beach, so towels are necessary – Show no Towel was founded. 

What is Show no towel? 

Entrepreneur Shelly Ehler took an extremely simple concept and turned it into a product and a company, using an ingenious idea.  It was an extremely simple idea that turned into a product and a company.

The Show No Towel was invented due to exchanging custom window drapes for the inventor’s patented work, which demonstrated that simple things are often neglected. 

There is no belief that Show No towel enables children to change out of their swimming outfits in public while maintaining a degree of modesty. It also makes a fantastic beach towel/cover-up. Shelly wants to distribute the Show No towel through water parks and is seeking investments from the sharks. 

Show no towel before shark tank

Families sometimes have difficulty locating where their children may feel comfortable changing out of their bathing suits. An entrepreneur like Shelly Ehler can convert a simple idea into a successful business. Many great products on the market were generated by people who identified a problem and came up with a simple solution to address it. Shelly, for example, might be described in the same manner. 

Shelly’s Show No towel with a slit in the center that lets you put your baby’s head through is a great choice for those situations. It keeps your child completely dry as they change out of their wet clothes. A portion of the towel hangs off their body, covering them as they change. It is also a fun new product that will keep your children dry at the beach, pool, and even during bath time. 

Shark Tank Pitch of Show no Towel

In order to seek $50,000 in investment in exchange for a 25% share of her business, Ehler appeared on Shark Tank with her children to assist her in presenting her idea to the Sharks. 

One day while swimming with her children, Ehler conceived ShowNo. Her eldest son wanted to put on dry clothing, and she thought of a way to keep him covered while he changed by holding out a towel for him. 

While her eldest son was being changed, her younger son became fidgety, and Ehler had a brainstorm as a result of her annoyance. She then created a towel poncho that had a cut to keep children covered while changing by creating a new type of towel poncho and called it Show no Towel. 

The business model of show no towel

She likes to share this concept with people because she knows it’s important. The key to the sustainability of show no towel is affiliate marketing.

An affiliate marketing program is when you partner with a company that offers products and services for sale. When customers click on a link in an article or website, they are taken to the partner company’s website.

The affiliate gets a commission if that person decides to purchase the product(Show no towel) or service. This was the ultimate business model of Show no Towel.  

Wrapping up

When Shelley was ready to pitch her product on Shark Tank, she had no idea that a chance encounter with Oprah Winfrey would change her life. In spite of the fact that Shelley had a remarkable product, something was holding her back.

Oprah’s comments had a powerful impact on Shelley, who subsequently pursued her dream of landing a deal on Shark Tank. Your biggest desire might be out of reach, but are you willing to try? You don’t get ‘always open’ doors unless you believe in them.

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Posted by Khyati Hooda
Khyati is an entrepreneur, marketing consultant and growth hacker. She helps sustainable revenue growth through marketing for SaaS and subscription companies. Her expertise lies in building scalable customer acquisition strategies and implementing effective digital marketing campaigns that drive high-quality, low-cost leads for startups. Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.
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