social media scheduler

8 Free Social Media Schedulers: What They Do and How To Use Them

Mark Dalio
By Mark Dalio 10 Min Read

Social media is a great way to connect with friends and family. But it can also be a great way to build relationships with people you don’t know. So how do you make sure your social media schedule is just the right balance for both you and your followers? These 10 best free social media schedulers will help you plan and execute your social media campaigns in the most efficient way possible. Read this article to know about the 10 best free social media scheduler, their pricing, and their unique features. 


The free version of Buffer allows you to connect one type of account through a social network, such as a Facebook account, a Google+ account, an Instagram account, etc. Buffer is very didactic and intuitive and has an extension for Google Chrome (a fast browser), Firefox (multi-platform support), and Safari browsers, making using the software even faster. Despite being limited to 10 posts for almost all social networks, Buffer offers you the possibility to track the performance of your content and is available on iOS/Android operating systems. 


Buffer is a free social media scheduler that uses a calendar-like post scheduler like other popular social media management tools. You can create content directly in Buffer with customizable timestamps, add it to your posting schedule with custom parameters like days or hours before or after specific times, and manage all your social accounts from one central dashboard- even on devices that do not have internet access.


Buffer offers a free plan with three social media channels and ten scheduled posts per channel. The free version does not include hashtag research, Instagram Stories, or Pinterest. The lack of hashtags is a drawback. The price for the full software suite is $15 per month, which puts Buffer on the more expensive side than Hootsuite and Later, which offer similar capacity for free users but are more flexible in terms of channels.

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Hootsuite is yet another free social media scheduler that helps in managing social media accounts and scheduling posts for a specific channel. You can manage up to three social media profiles and five scheduled posts at a time. Plus, the AutoSchedule feature lets you choose the best time to post to get the most engagement! 

If you feel extra ambitious, you can even upload your social media posts in bulk at once in .csv format and use the Bulk Composer to preview, edit, or add images before scheduling. With Hootsuite, you can manage up to three social media profiles and schedule up to 5 posts at a time. 

The free version also includes:

  • One user
  • Two social accounts
  • Up to five scheduled posts.


Hootsuite offers five different plans: 

  • Free plan: one user, two social accounts, five scheduled posts. 
  • Professional plan ($49/month): one user, ten social accounts, unlimited scheduled posts 
  • Team plan ($129/month): 3 users, 20 social accounts, custom URL 
  • Business plan ($599/month): 5 users, 35 social accounts, content library, campaign scheduling 
  • Enterprise plan (custom): 5+ users, 50+ social accounts.


Overall – 4.3/5

Ease of use – 4.3/5

Customer service – 4.2/5


TweetDeck is a free social media scheduler that works only for Twitter. This tool turns your Twitter homepage into a powerful dashboard with real-time timeline updates, easy inbox access, notifications, and a trends tab. 

You can also customize your homepage with: 

  • Lists and Collections 
  • Likes 
  • Mentions 
  • New followers 
  • News and mentions for all your Twitter accounts.


Overall – 4.5/5

Ease of use – 4.5/5

Customer Service – 4.2/5

Social Oomph

On Social Oomph you can program messages and posts and monitor social networks to learn what customers have said about your brand. Social Oomph lets you schedule and monitor posts on Facebook, Pinterest, LinkedIn, Tumblr, etc, however, SocialOomph does not currently offer Twitter features for free (free social media scheduler). 

However, if you are only active on one platform (like Discord or Socialoomph), then once you reach your limit for posting hours (e.g. 3 per hour), you can use Socialoomph to create a huge content queue. 


SocialOomph offers four different plans, each with its own benefits and limitations. The free plan is for one social profile and a maximum of three posts per hour. The advanced suite costs $15/month, while you’ll have to pay $25/month for the professional suite. If you want to be part of the SocialOomph community, you’ll need to purchase a business suite account, which gives you 20 social profiles and 10 blogs, as well as ten queues and 10 RSS for sourcing posts.


Overall – 4.2/5

Ease of use – 4.0/5

Customer service – 3.8/5

Creator Studio

Creator Studio is a great way to schedule posts for social media for free. With Creator Studio, you create posts just like you would publish a post on your Facebook page or Instagram account, except you can schedule those posts. You can view recent comments and interact with your followers directly from Creator Studio. And as it should be with Facebook, analytics is the name of the game. 

Creator Studio is a great platform for creating and scheduling videos. You can make money from your video content if it’s at least three minutes long and includes ads. Plus, you can use Later to quickly create large amounts of scheduled content. 


Overall – 4.8/5

Ease of use – 4.6/5

Customer support – 4.8/5


Later was founded in 2014 and now has more than 4 million users worldwide. It was originally a simple Instagram scheduling tool but later added other platforms like Facebook, Pinterest, and Twitter. Later is a free social media scheduler offers a free plan that includes a social set (including an Instagram account), scheduling 30 posts per social profile, and basic analytics. There are also plenty of pre-made templates, so you never have to start from scratch.


The prices for the different plans are as follows: The free plan offers 1 social set, 30 posts per social profile, and one user. The beginner plan ($12.50/month) offers 1 social set, 60 posts per social profile, one user. The Growth Plan ($20.83/ mo) offers 1 social set, 150 posts per social profile, three users, and Linkedin bio status for three users after a membership of 2 years or longer. In addition, there is also the Advanced Plan which offers unlimited posts from up to 6 people at once.


Overall – 3.9/5 

Zoho Social

Zoho Social is a free social media management tool that helps businesses and agencies manage their social media accounts. It allows you to schedule posts, monitor mentions, create custom dashboards, and more. Most of the features offered are free for a limited time only. With premium plans, you get advanced features like unlimited posts, tracking social media activity on an aggregated or individual level (including historical activity data), creating custom reports with analytics tools like click-through rates or engagement rate comparisons between different channels/websites/ and notifications when someone shares something about your brand on the web.

Zoho Social is a free alternative to Hootsuite.


The pricing is very reasonable. There are four different plans with different pricing options. The free plan offers one team member, one brand, publishing to seven channels – and access to zShare browser integration! The standard plan costs $10/month, while the pro plan costs $30/month. There’s also a Pro plan ($40/month) that offers everything included in the Standard plan but does not include content approval and workflow. 


Overall – 4.7/5

Ease of use – 4.7/5

Customer service – 4.5/5

Social Pilot

Social Pilot is a very comprehensive tool that allows you to connect up to 3 accounts and share 10 posts per day. It also supports 9 different social networks. For example, you can have different plans for each social network – Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc. – have different plans, which would be great if there were more than three of them in the free version.


Overall – 4.4/5

Ease of use – 4.4/5

Customer service – 4.5/5

Learn how to use social media for businesses. Click here.

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Posted by Mark Dalio
Mark is a serial entrepreneur, investor, and tech expert who has failed many times but still manages to succeed in the long run. He is now an author, speaker and mentor on a mission to help other entrepreneurs.
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