when to hire in your small business

When To Hire In Your Small Business? [Top 7 Signs To Know]

Khyati Hooda
By Khyati Hooda 14 Min Read

Small businesses can feel like an endless pit of red tape and bureaucratic hassles. You may need to take on a little side hustle to stay afloat. This can be a great way to generate extra income and build your brand, but it can also be a great way to sink your company if you don’t know when to hire in your small business.

The first step to success is knowing when to hire in your small business. As a small business owner, you likely already know that hiring can be a costly and time-consuming process. But did you know that hiring can be expensive and time-consuming for your business, too?

If you’re operating on a shoe-string budget, it may seem like hiring is the last thing you should be doing. However, if you’re ready to take your business to the next level, you may need to consider hiring some help.

Running a small business and hiring the right people can be difficult. There are several qualified candidates out there, and most of them want to work for you. As a result, hiring the wrong person can be a deal-breaker that sets your company back. 

Thankfully, the first step to hiring the right people is knowing when to do it. If you’re ready to take your small business to the next level, we’ve compiled a list of signs of when to hire in your small business

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Strong revenue growth can cause many challenges to businesses. When the company has reached its capacity for new work, hiring more staff could be a great idea. Doing so includes mental health improvement, new ideas, and an increased employee skillset, all necessary for continued success.

This is where you will also see an increase in revenue: when your company grows with more people on board. Let’s look into seven signs of when to hire in your small business.

1. You’re Experiencing Growth 

If your small business is growing and you want to stay competitive, it’s time to acquire the talent you need and understand when to hire in your small business. You may be ready to hire if you’re experiencing growth. You may be ready to hire when it becomes difficult for your business to keep up with the demand workloads.

For example, if you have a lot of customers coming in and they’re taking up more time than you have available, then hiring someone will help your company grow. The more people on board and able to work, the more orders your company can take on.

2. You’re at the Point Where You Need to Hire 

One sign you need when to hire in your small business is when your company is at the point where it needs to engage. When your company reaches a specific size, it might need more help than you can provide alone. Suppose you’re running the business’s day-to-day operations and not focused on developing new products or launching new initiatives. In that case, it’s time to start thinking about when to hire in your small business.

However, this doesn’t mean hiring someone with less experience than you or someone just because they have a lower salary. Hiring should be done strategically and with care. This is when you find someone who has the skills to take your business to the next level, not just do what you already do well.

3. You Need to Hire Someone With a Different Set of Skills 

If you need someone with a different set of skills, now is the time to hire. If you were an artist and needed help with the marketing side, now may be the perfect time to hire. 

If you’re an entrepreneur and have grown tired of running your small business while doing all of the work, it might be time to bring in a partner with experience.

To grow, it’s important to have an eye on the skills and experience of your current employees.

If you need a skill set currently not offered by any current staff members, then be prepared to hire new workers who are experts in that area–even if they may lack the readiness to take on the new work.

4. Your Employees Are Constantly Overworked 

There’s no denying that your company’s success depends on your employees’ hard work. But if your employees are constantly overworked, you may want to consider hiring some help. 

If your employees are unhappy, it’s time to hire new people. Otherwise, you’re likely to have increased absenteeism and other problems in the workplace, like high turnover rates.

 It’s also important that you retain happy and healthy employees if you want to expand your business or offer top-quality service because employee satisfaction will be an integral part of this process.

Doing this could help make work more manageable for your employees and ultimately makes them happier at their job.

5. You Need to Hire Someone with Strong Communication Skills 

Lack of communication skills is one of the primary reasons small businesses fail. If your company has difficulty communicating with clients and employees, you may understand when to hire in your small business with strong communication skills.

It’s valuable to be able to convey ideas in writing. The first step is synthesizing data and situations, which you then translate into a way that helps other people understand them.

Even without data, if you can concisely and smartly communicate your idea well with someone new in management, it will go over well.

6. Your Employees Are Turning to Your Competitor 

If your employees are starting to leave you for the competition, it may be time to look at hiring. Your employees are a vital part of your company, so they deserve equal respect. 

When they start to leave, it can spell disaster for your business. If this is happening in your company, it may be time to do some soul-searching and figure out what’s happening.

Maybe by taking a step back and thinking about the bigger picture, you might realize that hiring new people can give your business a fresh perspective. If this sounds like a gamble worth taking, engage in your small business.

7. You Need to Hire Someone with Great Leadership Skills 

An important thing to remember when hiring in your small business is that you need to hire someone with excellent leadership skills.

If you’re running a small business, likely, you are also the leader. If leadership were the only factor determining success, it would be easy to predict how a company will perform.

However, this isn’t the case, so it’s crucial to have someone on your team who can provide clear and concise direction for your employees.

The timing for an expansion depends on the needs and challenges of each business. It is hard to tell when it’s time to hire, but remaining alert for signs that a new employee is necessary will help you stay top of your game. 

After understanding when to hire in a small business, let’s look into the steps you should know for how to hire.

How to hire in a small business?

Hiring someone can seem daunting, but it doesn’t have to be. Here’s everything you need to know about the hiring process, from posting your job to onboarding a new employee who helps grow your company.

1. Make a business hiring plan.

Hiring is one of the most time-consuming and essential aspects of a small business. Consider how many employees your small business needs, but don’t get hung up on massive teams if you can find talented people with multiple skill sets.

Set your budget for hiring by setting pricing options that make sure you only pay when someone clicks through on the job posting. This can save some money because half of the small businesses take up to four weeks to complete the end-to-end process.

If this timeline isn’t going as fast as possible, create an account on LinkedIn and share content that engages potential candidates or invites them to apply for open roles in your company.

2. Post an attractive job

In your job descriptions, focus on what potential applicants could contribute to the company instead of their credentials. 

When you interview promising candidates during interviews, focus on questions about past experiences and behavior; keep these points in mind:

  • Make it clear and simple: Write a clear and concise description of your responsibilities and what you can offer. Remember only to mention six things- not ones like ‘Must be able to meet deadlines’ – assumed in the job description.
  • Share a bit about yourself: Add links to your company site, customer success stories, press releases, or LinkedIn Page. Please provide the information about your desired job in the LinkedIn profile you linked to so that employers know who they’re hiring. Humanize the job post by showcasing yourself and why they need to hire you.
  • Use screening questions:  Think about your candidate requirements and the questions you need to ask for them to be considered. Have at least two or three basic qualifying questions to filter out those who don’t meet these initial qualifications.
  • Keep fine-tuning: No matter how good your post may seem to you. It is OK to edit and optimize it repeatedly if you do not get the expected applicants.

The majority of businesses use career websites for advertising a new job opening. Start by posting the position on your company website to reach a targeted audience; then, if you want more people looking at it, turn to free and paid online classifieds sites. Some websites that might be good for advertising jobs are LinkedIn, CareerBuilder, Monster, etc.

3. Share benefits your small business offers.

The days of ping-pong tables, catered lunches, and outrageous signing benefits are gone. Today’s employees respond more to flexible work schedules, growth opportunities, and educational benefits that small businesses can afford. 

Make sure you emphasize your company’s attractive features when recruiting new hires.

4. Arrange an interview for the employee

Interviews should be a two-way street. To determine the best candidate for the job, you must also assess if your organization is an excellent fit for them.

Make sure your interview panel – whether it’s six people or just one person asking questions- accurately represents what your organization stands for success as you take on new hires and grow as a business, too.


Hiring the right person in your small business can be the key to success. And while the marketplace is full of professionals who can help your business grow, it’s essential to realize that hiring the wrong person can hurt your company.

Just remember a few signs that you need when to hire in your small business and consider the skills required for the position and whether or not you have them on staff. Hiring the right person can have a significant impact on your company.

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Posted by Khyati Hooda
Khyati is an entrepreneur, marketing consultant and growth hacker. She helps sustainable revenue growth through marketing for SaaS and subscription companies. Her expertise lies in building scalable customer acquisition strategies and implementing effective digital marketing campaigns that drive high-quality, low-cost leads for startups. Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.
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