The Hustle Story is a compilation of knowledge, experience, failures, and success stories from real-life experiences of starting and growing companies.

We work deliberately to make sure you’re getting the best content. We all share the same values and work with the same purpose, which is to teach people how to elevate their work and their careers.

We’re excited to share more about us

Elena Hudgens (Author, The Hustle Story)

Elena Hudgens is a personal finance expert, with a decade of experience in the business and financial realm.

Her journey began with a humble $1,000 savings, which she astutely transformed into millions within two short years through her e-commerce business on Shopify.

But her accomplishments aren’t limited to e-commerce; Elena ventured into various businesses, confronting both challenges and victories head-on. Drawing from these profound experiences, she penned “The Business Model Playbook: Strategies for Every Startup,” which encapsulates her insights and strategies.

Now she’s on a mission to empower up-and-coming entrepreneurs, ensuring they master their financial and business endeavors with authority and finesse.

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Khyati Hooda (Author, Co-founder The Hustle Story)

Khyati is an entrepreneur, marketing consultant, and a personal finance expert.

Building on her achievements, Khyati wrote two acclaimed books: “Failure’s Gold,” exploring success through hardship, and “Tomorrow’s Wallet” on the future of money management.

Her work has also been featured by LinkedIn, PPC Hero, Social Pilot, and Training Mag.

Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more – successfully delivering over 15x ROI for her clients.