How To Make Money On Facebook: 18 Proven Strategies

Khyati Hooda
By Khyati Hooda 25 Min Read

So, you’re eager to learn how to make money on Facebook? Spending a good chunk of your day scrolling through Facebook might just turn out to be a lucrative move. Yes, you heard it right—it’s totally possible!

Facebook is a major player in the online world, boasting a staggering 2.9 billion monthly active users. On average, a person spends around 35 minutes per day on this platform, presenting a golden opportunity to capitalize on this massive audience.

Today, Facebook provides a variety of effective methods for making money online, and I’ve done my fair share of research to help you out. I’m here to share practical tips, tricks, and tactics that can kickstart your journey to making money on Facebook.

But, before we jump into the exciting ways to make money, let’s talk about Facebook monetization eligibility. Ready to dive into the world of Facebook money-making? 

Let’s get started!

Key Takeaways

  • Facebook Monetization Eligibility: To earn from Facebook, you must be eligible according to the partner monetization policies, Facebook community standards, and content monetization policies.
  • Use Facebook Group: Provide valuable content in the Facebook group. You can also offer free training and freebies through email. Once you build trust with your audience, they will buy your product or service.
  • Fan Subscriptions: Here, your most dedicated followers make regular payments supporting your Facebook page.
  • Promote Services: If you’re into a service business, you can create a post on your services and share them on buy/sell/trade groups with a pricing figure.
  • Paid Events: You can schedule, establish, and run events through the Facebook business page. Enthusiasts can access events and purchase admission directly from the brand’s page.
  • Facebook Messenger Chatbots: You can send broadcast messages and enjoy significantly higher open rates on Messenger.
  • Facebook Marketplace: You can upload products on Facebook Marketplace and then sell them. You can sell stuff that is no longer in use.
  • Social Media Manager: If you excel in social media marketing, online brands could be interested in bringing you on board as either a freelancer or a permanent team member.
  • Job Opportunities: Meta, formerly known as Facebook, frequently features online job listings. Some jobs can be performed remotely, while others need to reside in a particular location.

Facebook Monetization Eligibility

how to make money on Facebook

If you want to learn how to make money on Facebook, you need to meet certain requirements. Your Facebook page and content should meet the platform’s eligibility requirements. Let us look at them one by one:

Partner monetization policies: These are the guidelines for your Facebook page and for the content you generate, your content-sharing methods, and online payment transactions.

Facebook community standards: These are the fundamental regulations of the platform, like the prohibition of explicit or hazardous, unsafe content.

Content monetization policies: These constitute rules at the content level, applicable to every piece of content you publish, such as refraining from violent or offensive material.

If you want to determine your eligibility, navigate to the Facebook section within your Creator Studio and access the Monetization tab.

Then, indicate the specific pages for which you wish to view monetization eligibility—you’ll also receive additional monetization details about the chosen page.

After achieving eligibility to monetize your Facebook content, maintain that eligibility if you want to conduct sales on the platform.

You need to review the platform’s Community Standards regularly, uphold the quality of your domain through top-notch content, and verify your rights to share the content.

If your page becomes ineligible for any reason, Facebook will notify you through the Monetization tab in your Creator Studio. They will also explain about your loss of eligibility.

Now, it’s time to look at the methods by which you can earn money from Facebook. Let us look at them one by one.

Effective Ways On How To Make Money On Facebook

how to make money on Facebook

Making money on Facebook requires you to follow certain strategies and fulfill some criteria. Here are some true and tried methods on how to make money on Facebook:

1. Using Facebook Group As A Sales Funnel

First things first, you can make money by using Facebook groups as a sales funnel. You’ll find a noticeable search bar on Facebook that serves as a search tool for many users. A good number of individuals utilize the platform like a search engine.

An innovative approach to leverage Facebook’s search feature is to establish a group centered around your specific topic of interest.

Doing so can transform the Facebook group into a marketing channel that captures initial interest for your primary business endeavors.

As individuals search for keywords related to your niche, they’ll stumble upon and become part of your group.

You can provide valuable content in the Facebook group. You can also offer free training and freebies through email.

Once you build trust with your audience, they will buy your product or service.

Thus, Facebook groups are considered at the top of the sales funnel.

2. Adding Premium Subscription To Facebook Page

how to make money on Facebook

Next comes fan subscriptions, where your most dedicated followers make regular payments in support of your page.

This strategy is highly effective for brands and creators with a substantial and engaged audience. It enables them to generate revenue from their page while also showing appreciation to fans through exclusive content & special discounts.

The “stars” feature enhances the revenue potential by allowing users to purchase star packs and send tips to their preferred creators. This adds to the income and offers insights into which content resonates the most. Thus, it allows greater engagement within a closely-knit segment of followers.

You can Unlock fan subscriptions once a user accumulates 10,000 followers or more, along with either 250 returning viewers, 50,000 post engagements, or 180,000 watch minutes.

Once you receive an invitation, you can customize the perks for subscribers, create a promotional video to launch your subscription service and record a thank-you video to welcome new subscribers warmly.

3. Advertise Your Services In Local Facebook Groups

Promoting your services in local Facebook groups is another method to make money on Facebook.

This strategy taps into local communities’ power to effectively reach potential customers.

If you engage with local groups, you get a chance to connect with people who share common interests and needs, making your services more relevant and appealing.

If you’re into a service business, you can create a post on your services and share them on buy/sell/trade groups with a rough pricing figure.

4. Advertising Your Course

how to make money on Facebook

You can use Facebook ads to market & enhance sales for your online course.

By using Facebook, you can effectively promote your offerings, draw in traffic, & increase your sales figures.

The potential earnings from this approach can be quite substantial and depend on the nature of your offerings and the size of your follower base.

Clearly communicate the details of what you’re providing and specify your target audience to generate the most impact. Make sure your post is visible to the public, which enables it to be seen and shared by a wider audience.

5. Using Facebook Events

You can use Facebook events to make money on Facebook. All you need to do is host an event on Facebook Live.

Events consist of various activities that range from gatherings and online training sessions to workshops held within your local area.

If you want to set the stage for your event, provide all the necessary details & use the events toolkit to promote it effectively.

Once the scheduled date approaches, you can host the event virtually or in a physical location.

While paid events within Facebook are being discontinued, there’s something to explore.

You can create an event that guides users to an external website. This could be your personal website or a platform where you offer courses. From there, you can establish a fee structure for attendees who wish to participate in the event.

6. Running Paid Events

how to make money on Facebook

You can engage with followers through a live event by sitting in the comfort of your home.

The Facebook paid event feature is advantageous for creators & businesses who want to transition physical events to online platforms.

You can schedule, establish, and run events through the Facebook business page. Enthusiasts can access events and purchase admission directly from the brand’s page.

The event displays the number of interested or attending individuals, which generates excitement. The regular notifications ensure participants remain engaged throughout.

Conducting virtual events enables you to tap into new audiences with diverse event interests. It allows interaction among followers who might not be geographically located in the same area.

To get started, activate paid online events on your page and navigate to the Events tab to create a fresh event. Select the “paid” option and enter essential details about your event, including pricing and potential co-hosts.

Keep in mind that your Facebook account and page need to meet Facebook’s criteria for monetization eligibility before you can initiate the process of crafting paid events.

7. Buying & Investing In Land

Purchasing and reselling land is an alternative approach to making money on Facebook. It is the perfect option for those ready for a little risk.

You can purchase raw land at a discounted price. Then, use Facebook groups to identify prospective buyers within your area.

Once you’ve identified a potential buyer, you can sell the land by offering a reasonable payment plan.

By following this approach, you can generate passive income over an extended period, months or possibly years.

8. Creating Videos With In-stream Ads

how to make money on Facebook

In-stream ads effectively capture the interest of an engaged audience.

When a user watches a Facebook video, the likelihood of viewing an entire ad increases. It happens particularly when it allows them to continue with the original content.

You can use in-stream ads to convey your story and maintain the focus of an already-engaged audience.

You need to consider your objectives for your videos and the stories that can authentically represent your brand.

If you place ads in the middle of the video then, consider adding one-to-two-second natural pauses within your video creation process.

To be eligible for in-stream ads, your videos must meet Facebook’s specific criteria, including a duration of over one minute.

Additionally, influencers need to have at least 10,000 page followers to use in-stream ads.

9. Earnings From Fans

Creators and influencers can unlock monetary rewards by completing a series of challenges, such as generating a certain number of views on a Facebook Reel.

You can get sponsors for your Reels and post them organically on the platform.

Currently, access to the challenges feature is limited to those who receive invitations.

Facebook directs this feature toward influencers with substantial follower counts often in hundreds or even millions.

Once an invitation is accepted, the initial challenge needs to be successfully accomplished within a 30-day window; otherwise, the feature will lapse.

10. Using Facebook Messenger Chatbots

how to make money on Facebook

Building Facebook messenger chatbots is another option to make money on Facebook. Today, the demand for chatbots is increasing day by day.

Chatbots are an alternative to email lists. If you can become proficient in constructing chatbots using platforms like Chatfuel or ManyChat, you might find opportunities to provide this service to other enterprises.

Typically, these chatbots provide a sequence of instructional modules or employ artificial intelligence alongside customer inputs to generate outcomes or recommendations.

You can send broadcast messages and enjoy significantly higher open rates on Messenger.

11. Fundraiser On Facebook

Facebook has functionality that empowers you to initiate fundraisers for various purposes: for yourself, others, causes, or even businesses.

If you launch a personal fundraiser, the platform serves as a means to link up with individuals who share a common interest in supporting your cause.

You can check the success stories featured on Facebook’s dedicated fundraising page.

12. Monetizing Your Facebook Content

how to make money on Facebook

If you want to monetize your content, you can team up with brands and promote content. This has the potential to increase your visibility & boost your earning potential.

Certain brands might offer compensation based on referrals, whereas others provide compensation linked to the number of individuals you successfully bring into their fold.

You can also join the Facebook official partnership program. To pass the eligibility, you need to have at least 1,000 followers on your Facebook page. In addition, you’ll need to have 15,000 post engagements or 180,000 minutes viewed in the past two months.

13. Selling Stuff On Facebook Marketplace

Selling stuff on Facebook Marketplace is one way to make money on Facebook.

You can upload products on Facebook Marketplace and then sell them. You can sell stuff that is no longer in use.

The range of goods you can offer includes furniture, jewelry, collectibles, & electronics. You can also purchase things from the Marketplace and resell them for a profit on Amazon or eBay.

Generally, your buyers will be local, so don’t worry about shipping costs. However, it’s worth noting that Facebook might deduct a small fee from your sales.

14. Becoming A Social Media Manager

how to make money on Facebook

If you excel in social media marketing, there’s a possibility that online brands could be interested in bringing you on board as either a freelancer or a permanent team member.

Even if a company already maintains a presence online, there’s often room for improvement.

Given your proficiency and background, you could use Facebook to identify these brands and undertake the task of updating their social media profiles.

To initiate this process, you should begin by evaluating the social media presence of businesses you’re already a customer of. What does their Facebook presence currently entail? How could you potentially enhance it based on your expertise?

15. Sending Visitors To Online Store

If you have an online store, you can drive your traffic from Facebook to your online store.

Facebook is equipped with amazing ecommerce features. It offers a great opportunity for brands to engage consumers while scrolling through their feeds.

All you need to do is to create shoppable ads with compelling calls to action. If you want to increase your reach & website traffic, then transform high-performing shoppable posts into paid advertisements.

You can integrate product catalog with your Facebook page using the Catalog Manager. When you share images or videos, you can easily link to relevant products.

During live streams, simply click on the “Feature” option for the product or link you wish to showcase after the video starts.

This streamlined approach simplifies the purchasing process by directing shoppers straight to the specific product page and enables them to make instant purchases with ease.

16. Collaborating With Brands

how to make money on Facebook

So, how to make money on Facebook? You can collaborate with a relevant partner to expand your audience reach and diversify your content production.

Many brands are eager to team up with influencers, content creators, and other companies to tap into new audience segments and enhance brand visibility. It opens access to a fresh group of followers who already share a strong connection with the partner brand.

This strategy can significantly boost your follower count and drive engagement.

If you wish to tag business partners in your posts, you’ll need to request access. Once you’ve completed this step, you can explore collaboration opportunities and access valuable insights within the Brand Collabs Manager.

This monetization approach works best for Facebook Pages that have an active and dedicated following and that produce content that aligns with brands’ preferences for non-controversial content.

17. Working For Facebook

Meta, formerly known as Facebook, frequently features online job listings. Some jobs can be performed remotely, while others need to reside in a particular location.

Additionally, certain positions may need specific levels of formal education or professional experience.

If you are searching for a full-time job, you need to monitor these listings for potential matches with your educational background, qualifications, and areas of interest.

You can streamline your search by applying filters such as job type (part-time, full-time, contract), distance, and category to pinpoint the most suitable opportunities.

18. Using Facebook’s Bug Bounty Program

how to make money on Facebook

Facebook’s Bug Bounty program allows you to report any detected bugs, glitches, or suspicious activities on the platform. They subsequently conducted an investigation into the reported issue.

The compensation for reporting such issues depends on their severity and potential risk.

If Facebook finds a reward appropriate, you can earn $500 or even more.

Make Money Using Facebook $100 A Day

If you want to make money using Facebook, $100 daily, then follow these steps:

  • You can use Facebook Marketplace to sell physical, handmade, and digital products.
  • Utilize your Facebook page to promote your products or services. In addition, use local Facebook groups for promotion.
  • You can enroll in affiliate marketing programs and promote their products on Facebook. You earn a commission when a buyer purchases the affiliate product through your affiliate link.
  • You can connect with brands, create sponsored content, and earn money.

How To Earn Money On Facebook $500 Every Day?

You can earn money on Facebook $500 daily by using these methods:

  • Selling products on Facebook Marketplace
  • Writing instant articles to get paid
  • Monetize your Facebook group with a subscription
  • Selling stuff on Facebook
  • Using affiliate marketing to refer products to your audience
  • Promotion using Facebook Live
  • Collaborating with the brand and posting sponsored content 
  • Joining free Facebook groups and selling your products or services

FAQs (Frequently Asked Questions) On How To Make Money On Facebook

1. How many views do I need to get paid on Facebook?

If you want to monetize your Facebook page with brand collaboration, you need to fulfill certain requirements imposed by Facebook’s Brand Collabs Manager. You need to have at least 1,000 followers, plus you need either of the three:

  • 15,000 post engagements over the last sixty days
  • 30,000 one-minute views for 3-minute videos over the last 60 days
  • 180,000 minutes viewed over the last 60 days.

2. How many followers do you need to make money on Facebook?

You need 10,000 followers to make money on Facebook. The more followers means more money.

3. How much does Facebook pay for 1,000 views?

Facebook pays $8.75 and $10 for 1,000 views.

4. How to earn money from Facebook page likes?

If you have 1000 followers/likes on your Facebook page, you can earn from $1 to $100 daily, depending on your monetization strategy.

5. How much money can you make from Facebook videos?

You can earn between $1 and $10 for every 10,000 video views on Facebook.

6. How to earn money from Facebook reels?

If your Facebook reels get at least 1000 views over thirty days, then you will be able to monetize your reels.

Final Thoughts On How To Make Money On Facebook

If you want to make money on Facebook, you can begin by setting up a Facebook page or profile dedicated to your niche or business. Then, post high-quality, engaging content that resonates with your target audience.

You need to focus on growing your followers and building a community around your content. Also, keep interacting with your audience by responding to comments & messages and encouraging them to like and share your posts.

If you have a substantial following, you can apply for the Facebook Partner Monetization Policies and earn money through ad revenue. This includes in-stream ads on videos and fan subscriptions for exclusive content.

Remember that success on Facebook takes time and effort. So, building trust with your audience and consistently providing value is key to making money on the platform.

I hope you gained value on how to make money on Facebook.

Share your feedback in the comments section!

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Khyati is an entrepreneur, marketing consultant, and a personal finance expert.Building on her achievements, Khyati wrote two acclaimed books: "Failure's Gold," exploring success through hardship, and "Tomorrow's Wallet" on the future of money management.Her work has also been featured by LinkedIn, PPC Hero, Social Pilot, and Training Mag.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more – successfully delivering over 15x ROI for her clients.
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