Facebook has changed the way the world interacts. As the world’s largest social media platform, it is unsurprising that Facebook has taken the world by storm. Facebook has over 1.4 billion active users as of mid-2018. This article will teach you how to create a Facebook business page.
It is the perfect place for bloggers and small businesses to promote their products and services. It’s also an ideal platform for small businesses to build their customer base and sell more products.
To get the most out of Facebook, you’ll need to understand how to create a Facebook business page. It is a particular type of Facebook page managed by businesses and used by fans and followers to interact with the company. It’s an excellent way for businesses to establish a presence on Facebook, interact with their customers, and grow their customer base.
In this article, you’ll discover everything you need to know about how to create a Facebook business page, including steps to take right now.
9 Steps: How to Create a Facebook Business Page
A Facebook business page is an excellent way to create small businesses. A Facebook business page lets customers interact with the company on Facebook and share their thoughts.
It’s a perfect way for brands to interact with followers and increase brand awareness. If you want to know how to create a business model, you can also look into our blog post.
1. Sign Up for a Facebook Business Account
When considering how to create a Facebook business account, the first thing you need to understand is to sign up to Facebook; this will allow you to create and manage your Facebook business page.
You’ll see two options when signing up: “Create a Company Page” or “Create a Personal Page.” Select “Create a Company Page,” then enter the name of your business on the next page and click continue.
Log in to your personal Facebook account to create a Facebook business page, and go to https://www.facebook.com/pages/creation/.
Once there, see the following options: Business or Brand and Community or Public Figure. Click “Get Started” under Business or Brand.
2. Choose a Company Facebook Page Template
The next essential step on how to create a Facebook business page, there are many different Facebook page templates you can choose from; some designs are for specific industries, and others are general. Try to pick one that best describes your business. You can also see what kind of template other businesses in your industry or similar industries use.
Facebook has a list of pre-designed templates that might be suitable for your company, which you can find here.
If none of the pre-designed templates fit what you’re looking for, you can also design a custom template using Facebook Live event creator or an HTML editor to create your template.
Once you’ve chosen a template, it’s time to fill out the page information and add photos or text as desired.
Fill in the information for your Facebook Business Page with a name that matches what you want. After this, choose from one of the available categories that best represent your business; for example, “Clothing” if you’re selling clothes.
3. Upload a Profile Picture and a Cover Photo
To upload a company profile picture, choose an image representing your business. Business pages typically use logos as their pictures, but you can also use any clear photo that does not get cropped.
Images on Facebook should be 170×170 pixels for a profile picture and 820×462 pixels for a cover photo.
Upload a cover photo to your Facebook Business Page. A cover photo is the background image on your page, reminiscent of personal pages. You want it to visually appeal and represent what you’re about as a business or organization.
Your cover should be at least 400px wide by 150px tall (or larger).
4. Provide Complete Information
When understanding how to create a Facebook Business Page, Google will index the text on it so that you can rank in search engine results. When creating a profile, there are tips to guide you through filling out all of your page’s information.
If needed, go back and edit this information by going to the About tab within one of your pages and clicking Edit Page Info.
Here are some points to fill out to understand how to create a Facebook business page:
- Username – Adding a username makes your page easier to find because the name appears in your URL (Facebook.com/YourUserName) instead of a string of randomly generated numbers.
- Description – Let people know what you’re about in 255 characters or less!
- Categories – Categories can help people find you more quickly if they look for stuff like yours on Facebook. Choose three categories that describe what you do and who it might interest best.
- Contact information– If you have a business phone number, website address, and email address, add them here too so that potential customers have all the ways they could reach out to talk with someone from your company.
- Location- If there is an area where residents may come into contact with those selling products or services, such as storefronts, service areas provided by law but are often left blank if no physical location is required;
- Hours -You can list when operating hours start and stop;
- More -Here, we include things like our product line price range and links to privacy policies that detail how they will use the data once submitted.
To add more information, you can use the About section on your Facebook Page to provide details such as your business’ story, awards, or menu.
5. Add Collaborators
Sharing your Facebook marketing duties with a team means you’ll want to assign roles and access.
To add collaborators, go to Settings > Page Roles, where there will be a list of people who have liked the page. Either type in their name or email address, and they must also be friends on Facebook before being added as collaborators.
To use collaborative ads for advertising your products sold through a retailer:
- Go to Ads Manager.
- Choose the ad account you created for collaborative ads.
- Click Create an ad and choose the Catalogue Sales or Conversions objective, followed by the catalog segment your merchant partner shared with you(If it’s not already in this list).
- Create product sets and ad sets as needed, select budget, bid strategy audience placement, and creative format accordingly
- Select target audience
- Choose a carousel single image or collection creatively
- Finalize settings
To advertise your products for sale at a store, you must create an ad account only used for collaborations with retailers. You will have to give the catalog segment to review and accept.
Once accepted, you can set up ads from the Ads Manager within Facebook or Business Manager on the desktop.
6. Add a Button to your page.
After understanding the above steps on how to create a Facebook business page, continue with this ahead.
Once you have input all of your more personal information into your Facebook business page settings, click on “+ Add a Button.” This will allow you to create a call-to-action button at the top right-hand side under your cover photo.
Including one relevant to your business can help generate leads and, in turn, increase sales.
The following types of buttons are available:
- Book with You
- Contact You
- Learn More
- Shop or Download.
Select the button that best suits your needs- for example, a hair salon would want to use the “Book with you” option, whereas a company selling products may prefer the “Shop” option.
7. Schedule a Baseline
Before you start inviting your friends to like your newly-created Facebook page, we recommend that you get some content ready. Publish three to five posts and make sure at least another week of content is planned out and scheduled before promoting the page.
Try different types of social media such as video, images, short text posts or long text post links, etc. in 2020, status (text) posts had the highest average engagement rates.
Still, it’s essential for various types so people can appeal to larger audiences. Remember, the more often our fans engage with their favorite kind of content, the earlier they’ll show up in their newsfeeds key.
- Take a Look at your Insights
Facebook recently shut down the Facebook Analytics tool, allowing you to build reports for Facebook business pages and Instagram business accounts. However, Page Insights are still available.
You can find your Facebook Business Page Insights by looking on the left side of your menu bar – between Notifications and Publishing Tools. You can see statistics of how many likes a post got or who’s engaging with posts in general (despite never Liking it), but you can also get specific.
You can post on Facebook anytime because each user has their own demographic, so posting during peak times should do well enough.
- Market your Facebook Page
Facebook has become an essential social media platform for many businesses. You can understand how to create a Facebook Business Page will be the first step to marketing your business on Facebook.
Once you have completed your page, it’s essential to be active and engaged with page activity by posting regularly and engaging in groups where your target audience hangs out.
Here is a list of leading ways for businesses to be active on Facebook:
- Start with posting frequently.
- Participate in Facebook groups
- Start promoting your events.
- Use Facebook messenger and live chat feature to connect with the audience.
- You can post stories to give regular updates.
There are many different ways businesses can exercise an active presence and engage with their target audiences on Facebook.
It is essential to find the techniques that work best for you depending on your content strategy and marketing goals and how your audience uses Facebook, and what type of content resonates with them. Overall, it is vital to be where they are to reach them by sharing messages which speak to them.
Final Words: Is a Facebook Business Page Right for You?
After understanding the steps on how to create a Facebook business page, you can try to make one for your business.
It is one of the most basic ways to promote your company and connect with potential customers. It’s also one of the essential components of your company’s social media strategy.
A business page is where your company’s profile appears on Facebook, and it acts as your company’s official identity on the social network.