How Much Do Podcasters Make? 12 Best Strategies To Try

Khyati Hooda
By Khyati Hooda 32 Min Read

Are you a podcast enthusiast or considering starting your own podcast? Curiosity about the financial side of podcasting is only natural. 

How much do podcasters make? is a question that lingers in the minds of many. Well, you’re in for an intriguing ride as we delve into the world of podcasting economics. 

The question of how much do podcasters make naturally emerges as we explore the diverse revenue streams that podcasters tap into to sustain their shows and potentially turn their passion into a lucrative endeavor.

We’ll explore the various factors influencing podcasters’ earnings, from audience size and advertising deals to monetization strategies. 

Key Takeaways:

Here are the key takeaways on how much do podcasters make:

  • Time And Patience – A profitable podcast requires a significant investment of time and patience. You can earn a reliable podcast income by building a dedicated and large listener base.
  • Large Audience – The larger your audience becomes, the greater the potential for earning from your podcast. With substantial listenership, you gain the leverage to negotiate higher advertising rates.
  • Average Earning – If you upload your episodes consistently, then for around 10,000 downloads, you could earn somewhere between $500-900 per episode.
  • Jobs – If you wish to get a job in the podcasting field, roles like podcast producer, writer, on-air host, production assistant, and executive producer are available.
  • Monetization Techniques – Consider options such as running advertisements, securing sponsorships, or offering paid content to generate revenue through your podcast.

Can You Make A Living Off A Podcast?

You can generate income through podcasts. Many individuals are already achieving this. Keep in mind that establishing a profitable podcast needs your time and patience.

Don’t monetize your podcast prematurely. It can hinder the expansion of your podcast’s audience and adversely affect your future earnings.

You should know that before your podcast contributes to your income, it must become popular among dedicated listeners.

Make sure your podcast is accessible through major podcast directories like Spotify, Google, Apple, etc.

Deliver high-quality content by releasing new episodes weekly. You can aim to upload at least 1,000 downloads per episode. Make a presence on multiple social media platforms with a substantial following for your podcast’s success. These steps can contribute to your podcast’s growth.

Now, let us know the typical duration a podcast takes to generate cash.

How Much Time A Podcast Takes To Generate Income

Once your listener base increases, there’s a higher probability that you’ll earn a good amount of money through your podcast. If your listenership increases substantially, you can charge higher rates for advertising.

how much do podcasters make

Podcast advertising rates are commonly structured using the CPM model, which stands for cost per mile, indicating the rate for every 1000 listeners.

Therefore, instead of considering the time it might take, it’s better to focus on expanding your audience.

Now, let us know methods to earn money through podcasts.

Ways To Earn Money Through Podcasts

There are many methods for generating revenue from a podcast. The most prosperous podcasts use multiple monetization approaches to ensure income flows in from diverse sources.

how much do podcasters make

Podcasters can earn money through various methods, including:


Podcasters can have sponsors who pay them to promote their products or services on their show. These sponsorships can be integrated into the content or mentioned at the beginning or end of the episode.

The earnings you receive from sponsors are directly linked to the download count of your episodes. Sponsors typically pay based on CPM, which stands for cost per mile. CPM rates can vary, ranging from $18 to $50, although highly popular podcasts can attract even higher rates.

You have the flexibility to set different prices for your ads depending on their placement within your episode.

Pre-roll ads, which play at the beginning of the show and typically run for 15-30 seconds, and post-roll ads, which appear at the end of the show for the same duration, hold equal value for advertisers.

Direct support with premium content

Direct support involves reaching out to your dedicated fans and requesting financial contributions to sustain your podcast.

If your content and personality resonate with your audience, there are plenty of individuals willing to contribute a few dollars to help you continue producing episodes.

You can establish a Patreon account and create a page that conveys why you merit support and enables you to collect funds.

how much do podcasters make

Additionally, you can integrate a PayPal button or set up a Stripe account & include a donation form on your website.

You can also get your audience’s support by offering them premium content in return. This may involve charging for early access to episodes, downloadable resources, bonus episodes, granting access to exclusive newsletters and Facebook groups, or live interactions.

Affiliate Sales

Affiliate sales help you earn commissions for selling products or services on behalf of another company. This means the other company rewards you with a percentage of each sale you generate.

For instance, Audible has a popular affiliate program that many podcasters use. It offers you a unique affiliate link for promotion. Whenever someone utilizes your link to make a purchase, you receive credit for the sale and earn $15.

If you select to monetize through affiliate sales, make sure that the company provides you with a simple link that’s easy for you to mention and for your listeners to grasp.

Complementary products

The fourth prevalent method for podcast monetization involves offering supplementary products. These can include merchandise, courses, consulting services, books, or admission to live events.

Podcasters can sell merchandise related to their show, such as T-shirts, mugs, or other branded items. Hosting live podcast recordings or events can be a source of income through ticket sales and merchandise.

When you’re involved in the sale of your own products, you aren’t obligated to operate your own distribution center.

Instead, you can utilize a dropshipping service or a print-on-demand service to handle order fulfillment for your customers. All you need is a designated space on your website where they can place their orders.

Grants and awards

In some cases, podcasters may receive grants, awards, or recognition for their work, which can come with financial benefits.

Now, it’s time to disclose how much do podcasters make.

How Much Do Podcasters Make Per Episode?

Podcasters set advertising fees according to the number of listeners of your episode.

They use cost per thousand impressions (CPM), with rates that range from $20 to $100 CPM. It’s generally calculated at one dollar per 1,000 listeners.

how much do podcasters make

Your total earnings from your podcast depend on the dedication and hard work you invest in monetizing your show. For example, a podcaster who uses affiliate marketing, paid advertising, sponsorships, and premium content offerings generates higher earnings than one relying solely on paid advertisements.

If you have 10,000 downloads of your episode, you could earn between $500 and $900 per episode.

On the other hand, if you have a successful and reputed podcast, these figures could reach as high as $5,000 or even millions.

Now, let us know how much do podcasters make monthly.

How Much Do Podcasters Make In A Month

Podcasters’ monthly income fluctuates due to the podcast’s scale, audience involvement, monetization methods, and the specific subject area.

While certain podcasters might accumulate a few hundred dollars monthly, others earn thousands or even higher sums.

Podcasters make over $100-1,000 for 1,000 to 10,000 downloads a month.

Now, let us know how much do podcasters make yearly.

How Much Do Podcasters Make In A Year

Podcasters with a smaller reach might earn a few thousand dollars annually.

However, if you have a large number of listeners with multiple revenue streams, you can earn tens of thousands or even more.

Many podcasters generate annual earnings that range from approximately $5 million to $30 million.

How Much Money Do Podcasts Make On Spotify?

Spotify has introduced a fresh subscription platform to provide podcasters with essential resources to optimize revenue generation.

Through by Spotify, podcasters can earn through Ambassador Ads, newly automated ads, and paid subscriptions. Podcasters achieve approximately $13 RPM (revenue per thousand impressions) in earnings.

how much do podcasters make

If you’re new to podcasting, a typical episode can have 100-125 downloads. It means approx. $96 per episode by considering Patreon contributions, affiliate sales, & sales from courses.

The revenue generated by podcasts on Spotify varies widely depending on several factors, including the podcast’s popularity, the number of listeners, the content niche, and the advertising or monetization strategies employed.

Spotify offers multiple ways for podcasters to make money:

Advertising and Sponsorships

Many podcasts generate revenue through advertising and sponsorships. Podcasters can partner with advertisers and earn money on the basis of the number of ad impressions or clicks.

Subscription models

Spotify introduced a subscription-based podcast model where listeners can pay for exclusive content. Podcasters receive a share of the subscription revenue.


Spotify pays royalties to podcasters based on the number of listens or streams their episodes receive. The exact rates can vary.

Listener donations

Some podcasts rely on listener donations or crowdfunding platforms like Patreon to monetize their content.

Merchandise and Merch Sales

Some podcasters sell merchandise related to their shows, like t-shirts or mugs, which can be a source of income.

If you’re interested in podcasting as a source of income, it is essential to build a dedicated audience and explore various monetization options to maximize your earnings.

Now, you are aware of how much do podcasters make. So, let us know some real-life examples of podcasters.

Real-Life Examples Of Podcasters

Here are the real-life examples of the highest-paid podcasters in the world:

Joe Rogan podcast conducts in-depth & unlimited dialogues with musicians, authors, comedians, actors, scientists, politicians, and specialists from diverse domains.

It covers various subjects on contemporary happenings, philosophical musings, well-being, culture, scientific matters, comedy, and other areas of interest.

Joe Rogan’s podcast earns around $30 million.

how much do podcasters make

My Favorite Murder is a well-known true crime comedy podcast co-hosted by Karen Kilgariff and Georgia Hardstark. Within this podcast, Kilgariff and Hardstark hold conversations about a diverse range of true crime cases, from widely recognized ones to those less in the public eye.

Their authentic crime storytelling and cheerful exchanges are combined with a touch of humor and anecdotes. The podcast has attracted a substantial audience and cultivated a dedicated community of followers.

Karen Kilgariff & Georgia Hardstark podcast earns around $15 million.

how much do podcasters make

The podcast Armchair Expert is hosted by Dax Shepard. It is a platform for engaging in sincere dialogues with guests from different backgrounds.

Shepard connects with his guests through candid conversations and discusses their experiences, challenges, triumphs, and profound life perspectives through this podcast.

The discussion topics are mental well-being, relationships, addiction, career paths, and more.

Dex Shepard’s podcast earns around $9 million.

how much do podcasters make

Bill Simons is a prominent sports commentator, writer, and media personality. His podcast “Bill Simmons Podcast” centers on dialogues covering various subjects, including sports, pop culture, and different captivating focus areas.

Within this podcast, Simmons gets involved in conversations with professionals from sports, entertainment, and beyond. It contributes to a dynamic exchange of ideas & insights.

Bill Simons’s podcast earns around $7 million.

how much do podcasters make

The Chapo Trap House is a political podcast that features a group of hosts engaging in discussions about politics, current events, and social issues from a left-leaning perspective.

The podcast hosts offer their takes on various topics that involve satire & comedic elements in their discussions. It gained a significant following for its unique blend of political commentary, humor, and critique of mainstream media narratives.

The Chapo Trap Network podcast costs around $2 million.

how much do podcasters make

Hosted by comedian Tim Dillon, the podcast Tim Dillon Is Going to Hell showcases Dillon’s candid and humorous outlook on various subjects. These topics include current events, pop culture, politics, & his stories.

Dillon is recognized for his clever and unconventional humor. He provides distinct viewpoints on various matters within the podcast.

Tim Dillon’s podcast earns around $1.3 million.

how much do podcasters make

The I Will Teach You to Be Rich podcast, hosted by Ramit Sethi, expands his widely recognized brand focused on personal finance & self-improvement.

Within this podcast, Sethi conveys his perspectives and guidance across various subjects about personal finance, entrepreneurship, professional growth, & realizing financial objectives.

Ramit Sethi podcast has built a multi-million dollar business.

how much do podcasters make

Famous Podcast Ad Networks

If you engage with podcast advertising networks, this presents an effective path for establishing connections with valuable sponsorships & advertising prospects.

While there might be instances where a fee is required for network participation, the benefit lies in their capacity to identify suitable sponsors aligned with your podcast’s brand identity.

Midroll, PodGrid, Adswizz, PodcastOne, and Podcorn are famous podcast advertising networks.

Now, let us have a look at podcasting jobs and payment structures in the next section.

Podcasting Jobs And Payment Structure

You’ll be happy to know that many jobs are available in the podcasting industry. You can contribute to an established podcast and collaborate with a team to craft an enjoyable and captivating show with significant appeal.

how much do podcasters make

Let us look at the podcasting jobs with their payment structure:

  • Podcast producers get involved in creating a prosperous podcast. They play a role in every podcast development phase, from initial conceptualization to final distribution. Podcast producers earn $32,000 per year.
  • Podcast writers craft the scripts for the podcast. They earn $49,000 per year.
  • The Audio engineer produces the ultimate edit for the podcast episode before publication. They earn $87,000 per year.
  • The On-air host is accountable for presenting the podcast content on-air. They earn $31,000 per year.
  • Production Assistant guarantees that the podcast stays within the predetermined budget & timeline. They earn $35,000 per year.
  • The Executive producer or showrunner supervises the entire process and grants approval for various facets of podcast production. They earn $68,000 per year.

How To Start A Podcast With No Audience

Always remember that everyone has little or no audience in the initial phases. Let us look at the step-by-step process to start a podcast with no audience:

  • First, you need to generate ideas for podcast topics. You can get help from other people who can provide suggestions regarding topics. Do research and create a list of topics.
  • Select suitable podcasting equipment. Also, invest in quality equipment for your podcast’s success. This guarantees an excellent experience for your audience and ensures the enjoyment of each episode.
  • Craft compelling podcast content and explore options like guest interviews, discussions, and solo episodes to maintain engagement.
  • Promote your podcast to expand your listener base. Use networking within your niche, and consider strategies like guest blog posts and targeted social media campaigns.
  • Evaluate and enhance specific metrics. Track the number of listeners per episode, monitor audience engagement, and identify drop-off points to optimize your podcast’s appeal.
  • Explore podcast monetization avenues & possibilities such as running advertisements, securing sponsorships, or offering paid deals to generate revenue from your podcast.

Now, let us look at the tools to monetize your podcast in the next section.

Tools To Monetize Your Podcast

You need to have the appropriate tools and applications to generate podcast revenue. There exists a variety of tactics to enhance your podcast marketing & monetization methods.

Platforms such as AdvertiseCast, Podbean’s Ads Marketplace, and Anchor Sponsorships can facilitate your connection with advertisers and assist in obtaining paid sponsorships for your podcast episodes.

how much do podcasters make

You can use tools like Patreon, Supercast, or Glow to provide your listeners with exclusive content in return for a subscription fee.

Establish an e-commerce platform using services like Shopify, Printful, or Teespring to sell merchandise featuring your podcast’s branding.

Hosting providers like Podbean and Libsyn help to insert ad & premium content subscriptions.

Successful monetization needs a blend of strategy, high-quality content, active audience engagement, & persistent dedication.

You need to select tools that harmonize with your podcast’s objectives and audience that aim to maximize your potential for monetization.

Importance Of Episode Downloads

how much do podcasters make

Potential supporters and sponsors usually start their assessment by examining your download figures per episode or month. It gives them a measurement of your listener count.

In addition, episode downloads help you understand the reach of their advertisements through your podcast.

If you wish to monetize your podcast through advertising, you must touch the mark of a minimum of 5,000 monthly downloads. It represents the lowest count that sponsors typically consider for potential collaborations.

You should know that even after securing sponsorship, your download metrics remain significant. Thus, the cornerstone of a lucrative podcast lies in cultivating a devoted audience base that resonates with your content and consistently returns for more.

Now, let us look at some tips to make money as a podcaster.

Strategies To Make Money As A Podcaster

how much do podcasters make

There are many strategies to make money as a podcaster. Let us look at them one by one:

1. Affiliate Marketing

Affiliate marketing revolves around sharing your enthusiasm for products and receiving a small token of appreciation for assisting the company in generating sales.

Typically, affiliate marketing becomes powerful after you’ve cultivated a decent following for your podcast material. You can add affiliate links within your podcast and inspire listeners to consider purchasing.

While individual affiliate sales may bring in only a small amount, it can evolve into a substantial and lucrative source of income in the long run.

2. Premium Content

Although single affiliate sales may yield a small income, it has the potential to transform into a significant and profitable revenue stream.

For additional paid content, you must align with your brand and maintain the same level of excellence as your regular podcast material.

The higher the quality of your content, the greater the likelihood that your audience will be willing to invest more to access it.

3. Crowdfunding & Donations

Many podcasts depend on crowdfunding and contributions from listeners to generate revenue. They rely on their audience to support the podcast content directly.

Contributions frequently play a significant role in podcasters’ earnings. Most podcasters utilize crowdfunding and donations to offset production costs, including podcasting equipment and recording software expenses.

Those who contribute financially should have the opportunity to witness how their contributions are being invested to enhance the quality of your podcast.

4. Book Sales

Selling books is highly profitable for numerous podcasters. It provides a fresh avenue for sharing information.

A book can serve as an excellent tool for extending your reach! Crafting a book tailored to a specific niche allows you to broaden your audience and presents you with a valuable product to offer for sale.

Many accomplished podcasters generate great earnings through self-published books centered around their podcast’s subject matter or even delving into the art of podcasting itself.

5. Online Courses

An online course unlocks greater podcast revenue opportunities. It is easy to craft and can be advertised among broad audiences, mainly when designed to be self-paced.

Through your course, you can directly interact with your audience and provide assistance that enhances their learning experience.

Promote your course within your podcast episodes and share relevant links across your social media channels and website. It helps spread the word and increase course engagement.

6. Live Events

Incorporating live events into your podcast strategy can significantly contribute to your income. When you organize your events, it allows you to engage with your audience more deeply.

You can integrate your events into your promotional efforts. Then, leverage them as platforms for selling your products or services. Live events often yield substantial audience purchases due to large engagement & connection.

7. Sponsorships & Advertising

You can collaborate with sponsors or advertisers and can earn revenue by casually mentioning a brand several times during your podcast.

Podcasts have a substantial and established listenership that holds more appeal for advertisers and sponsors, often having higher rates.

A profitable podcast sponsorship with an impressive financial proposition could be on the horizon.

8. Coaching & Consulting

Many podcasters offer paid coaching & consulting services to convey their expertise to their audience. You can teach them how to launch their podcasts. In addition, you can provide consultation for their podcast.

Coaching and consulting can be profitable avenues for generating income. It generates your overall earnings beyond the scope of your show.

9. Creator Collaborations

You can collaborate with fellow creators to earn through podcasting. Such collaborations also provide excellent prospects for expanding your podcast’s audience and increasing your future earnings.

If you’re ready to partner with other podcasters, seek creators with a similar niche. It will attract new listeners and, in return, increase your audience.

10. Physical Product Sales

Many podcasters venture into merchandise, crafting and selling tangible products to generate clever passive income. For podcasts with an educational focus, you might offer learning materials or guidebooks for sale.

On the other hand, hosts of podcasts centered around entertainment offer classic merchandise such as home goods and clothing. These items can be produced using print-on-demand services.

11. Selling Services

You can sell services to your podcast audience. The services you offer will be based on the focus of your podcast.

You also have the option to assist other podcasts in enhancing their quality by providing services related to podcasting, such as branding, transcribing, or audio editing.

Choose services that align with your listeners’ interests & needs within your podcast’s niche. If you’re still determining your audience’s preferences, feel free to gather their input through direct communication!

12. Public Speaking Engagements

Many accomplished podcasts can seamlessly transition into public speaking engagements. You must use public speaking to fill your podcast with new & captivating content. It enables you to connect with fresh audiences.

The beauty of public speaking lies in it. It allows you to express yourself much like you do on your podcast.

Contact event planners with details about your speaking fees & availability to secure your next paid speaking opportunity.

Now, let us look at the reasons why you should start a podcast in the next section.

Reasons To Start A Podcast

Starting your podcast presents an exciting opportunity for numerous reasons. Consider these compelling points:

  • If you have a strong passion for a specific topic or subject, podcasting offers a platform to share your expertise, insights, and excitement with a global audience.
  • Podcasts provide a means to connect with individuals with similar interests and nurture a community around your podcast that enables engaging, meaningful discussions.
  • By venturing into podcasting, you position yourself as an authority within your chosen niche. This platform lets you showcase your expertise.
  • The beauty of podcasting lies in its adaptable format. Whether you opt for interviews, storytelling, debates, or solo commentary, you can craft your content to align with your strengths and personal preferences.
  • Podcasts are easily accessible through various platforms that reach a broader audience. People can tune in while commuting, working out, or accomplishing tasks, enabling connections with those who might lack the time for reading or watching content.
  • Podcasts have the potential to generate income through sponsorships, advertisements, or even exclusive content for subscribers. As your listener base expands, the revenue possibilities also increase.
  • Podcasting can refine your communication abilities, increase confidence, and enhance your ability to express ideas effectively. This continuous learning process contributes significantly to personal development.

Now, let us look at some FAQs on how much do podcasters make.

FAQs (Frequently Asked Questions) On How Much Do Podcasters Make

1. Do podcasters make good money?

Podcasts have the potential to serve as a lucrative source of income, although the earnings of podcasters vary significantly within the industry. While many accomplished podcasters generate thousands or even millions of dollars, individuals with smaller audiences might earn just a few hundred dollars.

2. Who is the highest-paid podcaster?

Joe Rogan is the highest-paid podcaster in the world.

3. Can you make a living off a podcast?

Yes, you can make a living off a podcast. Over time, generating income from your podcast by including sponsored advertisements is possible, allowing you to earn money this way.

4. How To Start A Podcast And Make Money?

Starting a podcast involves many processes. Follow these steps and make money:

  • Formulate a podcast idea
  • Select a title for your podcast
  • Acquire essential podcasting equipment
  • Opt for recording and editing software
  • Address copyright & trademark matters for your podcast
  • Establish a podcast structure
  • Capture your inaugural podcast episode
  • Refine your podcast through editing
  • Craft a podcast release schedule
  • Pick a hosting platform for your podcast
  • Design podcast artwork and compose a description
  • Attract an audience to your podcast
  • Explore podcast monetization strategies.

Final Thoughts On How Much Do Podcasters Make

Earnings from podcasting can vary significantly. It is influenced by factors such as your audience size, your content’s specific focus, how you choose to monetize, and the partnerships you establish. Some podcasters generate substantial income, while others may find themselves earning very little or none at all.

Many podcasters generate revenue through collaborations with sponsors and incorporating advertisements into their episodes. This involves teaming up with brands and companies to showcase their products or services to listeners. As subscription-based podcasting platforms gain popularity, some creators provide exclusive content to subscribers who pay a monthly fee.

Podcasters might also organize live events, workshops, or special shows that fans can attend by purchasing tickets. Additionally, they can earn a percentage of sales when their listeners use personalized affiliate links to make purchases.

I hope today’s article on how much do podcasters make sounds helpful!

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Khyati is an entrepreneur, marketing consultant, and a personal finance expert.Building on her achievements, Khyati wrote two acclaimed books: "Failure's Gold," exploring success through hardship, and "Tomorrow's Wallet" on the future of money management.Her work has also been featured by LinkedIn, PPC Hero, Social Pilot, and Training Mag.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more – successfully delivering over 15x ROI for her clients.
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