how to make money on tiktok

How To Make Money On Tiktok: 15 Best Ways In 2022

Eshita Pathak
By Eshita Pathak 24 Min Read

Every day, many influencers earn millions of dollars through their TikTok accounts. Maybe you’ve heard of 21-year-old TikTok star Addison Rae who bought a Tesla Model X. Welcome to how to make money on TikTok. 

TikTok has been ranked as the sixth most popular social media platform, with over 1 billion active users as of January 2022. That’s an extensive customer base. Many people, including some who consider it a full-time job, have already figured out how to make money on TikTok. 

This article will examine the 15 best ways to get paid on TikTok.

How do you make money on TikTok?

There are many opportunities to make some cash on your favorite app. A business may use various business strategies, but TikTok itself must execute some. For example, companies may advertise on TikTok to drive visitors to their e-commerce websites. Still, you’ll need to invest more time on TikTok to earn money via the Creator Fund or become a brand ambassador. 

Let’s look at some of the best TikTok monetization strategies for 2022. 

1. Become a TikTok influencer

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If you’re thinking about how to make money on TikTok, becoming a TikTok influencer is your best shot. The notion that “if you build it, they will come” also applies to TikTok. You can get influencer partnerships with brands worldwide if you generate an account with a loyal and active audience. You can gain endorsements from influencers if you build your account. 

For example, Charli D’Amelio, one of the most popular TikTokbers, is an influencer for P&G, one of the most significant players in the world. Some people don’t consider that you must have millions of followers like Charli to be an influencer, but that’s not true. Many brands prefer to work with micro-influencers or individuals with fewer followers.

A micro influencer’s followers vary from 5,000 to 50,000, depending on the influencer and the target market size.

A niche or a specific topic or theme for your account and posts is a good idea if you want to become an influencer. By doing this, brands will know if you’re a good match for promoting their products and services.

2. Sell products through TikTok shopping

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If you are from the US, Canada, or the UK and thinking about how to make money on TikTok, you may be able to add a shopping tab and product links to your profile. The shopping tab is a new feature resulting from the partnership between TikTok and Shopify.

It helps TikTokers with Shopify stores market their products through the app by redirecting users to the merchant’s Shopify store after clicking a link. 

In addition to sending viewers to your store via tagging products in organic content, you can post your products on your profile regularly without any cost. You can still generate sales for your business without directly earning money on TikTok. 

You can promote your products by creating unique TikTok videos if you don’t have many followers. For example, if you own a restaurant, you can make 30-second video recipes and post them on TikTok. Be creative! 

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3. Grow and sell TikTok accounts

For some time now, people have been able to generate income by developing social media profiles and marketing them. Many businesses want to appear on TikTok but don’t have the time or resources to develop and promote a profile. Here’s a strategy to get them there quickly. You can create Tiktok accounts and sell them to earn money through this app. 

To successfully sell TikTok accounts, you must have more than just an extensive range of videos on your account. It is also necessary to have a focused message and a loyal following. Ramy Halloun, a 23-year-old entrepreneur, makes approximately $30,000 annually using this strategy.

To sell themed or “niche” accounts, you must maintain the same type of content on your account after the sale to keep your followers. It is much harder to sell personal TikTok accounts because followers might be more interested in the person than in the content. 

To know how to make money on TikTok and successfully sell TikTok accounts, you must establish a strong marketing strategy, engage with followers frequently, and help buyers gain more engagement with their newly purchased accounts.

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4. Publish sponsored posts

Figuring out how to make money on TikTok? You can earn money by creating sponsored content on TikTok. Brands approach you (or vice versa) to include their products in your video. You receive a payment in return for showing their products. Smaller companies may be willing to contribute to your portfolio if you reach out to them.

Get in touch with local businesses in your area to see if they would like to be featured on TikTok. It would be a good idea to charge a small initial fee and raise your rate as you gain popularity as a TikTok creator.

You must have more than 100,000 followers, be at least 18 years old, and have received over 100,000 video likes to approach brands. If you’re a new creator, focus on making imaginative TikTok videos so you can collaborate with brands and get some sponsorships.

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5. Go live and collect virtual gifts

TikTok’s live gifting feature is one of the platform’s most significant advantages for monetizing content through live streaming. Even though many social networks have live-streaming capabilities, TikTok is unique in that it allows users to express their appreciation by sending virtual gifts, which you can exchange for money at any moment.

Here are some pointers to help you know how to make money on TikTok through TikTok live broadcast: 

  • The Analytics tab indicates your audience’s activity level in your profile settings. Choose the best time to go live. It would help if you broadcast when your audience is online. 
  • It is essential to stay alive for as long as possible to allow as many users to view your broadcast. You can also post in real-time by uploading a video to your live broadcast. 
  • You can gain more followers by including hashtags in your videos.  
  • Make sure all of your equipment and your internet connection is functioning correctly.

Building valuable relationships with your fans by engaging with them in real-time is excellent. Going live can help boost other monetization streams because audiences strongly connected to creators tend to develop a personal stake in their success.

6. Start a TikTok Talent Management Agency

You might create a company that manages and consults on TikTok accounts for celebrities if you have experience in talent management, social media marketing, or production. Those who have risen to fame overnight would benefit from this service. It’s the same as actors employing their talent managers. 

How to get paid on TikTok? You can assist these celebrities by coordinating and managing their accounts. You can assist them by helping them identify collaborations with brands that match their image and fan interests, negotiate and arrange deals on their behalf, and provide them with direction in creating content to gain the most exposure and interest. 

7. Participate in Affiliate programs

To know how to make money on TikTok, you don’t have to sell your products and services on TikTok. You can use affiliate marketing to drive traffic to other products and services and profit when users click through to them by linking out. 

You can do this by placing an affiliate link in your profile or driving traffic to your Facebook, Twitter, or Pinterest profiles to post more affiliate links there. You can also paste coupons and URLs into your TikTok video descriptions. Users will have to copy and paste the link into their web browsers.

8. Promote songs

Musicians recognize the worth of having their music featured in videos on TikTok. Artists on TikTok lip-sync and dance to background music, and you can, too. How to get paid on TikTok by this? 

Musicians will pay you to advertise their music in your songs if you have a big enough audience and engagement. If your video goes viral, so does their song, which means more album sales, concert tickets, and merchandise. 

You can advertise your music by posting it on TikTok if you are a musician (or aspiring musician). Because TikTok is a place to sing and dance, publishing your beats is only logical. 

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9. Join TikTok’s creator fund

Are you still wondering how to make money on TikTok? TikTok rewards users for creating engaging content through its TikTok Creator Fund program. The more engagement your videos receive, the more TikTok pays you. 

If you’re a legal resident of the United States, 18 years or older, have over 100,000 views in the last 30 days, and post original content that complies with TikTok’s community standards, you may be eligible for the creator fund. 

The Creator Fund is a superb concept if you have already gained a following, but it can be exclusive, and you may not always receive a dependable payment. Even if you have joined the Creator Fund, it is still beneficial to have additional income streams. There are numerous other ways to monetize your account if you are starting.

The image shows the best time to post videos on TikTok:

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10. Become a Brand Ambassador

Being a brand ambassador is similar to creating sponsored content, but you post regularly rather than creating one post. You will likely receive payment and free products in exchange for posting a certain number of videos each week or month as a brand ambassador. The better your content performs, the better your brand ambassador deals. 

Look for brands you love to learn how to get paid on TikTok. You can find a company that helps you build your network, provides you with the gear you love, makes you money, and lets you have fun. 

Most businesses have ambassador application pages on their websites, so look for your favorite brands to see if they have any exciting offers.

11. Become a TikTok Consultant

TikTok is one of the most challenging platforms for many businesses to master. The channel’s trend changes rapidly and is unique. You can become an instant celebrity overnight and lose many of your followers. Due to this, TikTok consultants are in high demand. 

A TikTok consultant is a professional that companies pay to help expand their TikTok presence and boost traffic to their accounts. So if you are wondering how to make money on TikTok being a consultant? You can teach others how to make trend-worthy TikTok videos for a fee if you know how to make them. 

Monetizing your abilities and developing business relationships are excellent benefits of being a TikTok consultant. You’ll need to show your ability to get thousands or even millions of views for your videos. You’ll also need to understand how to leverage the app’s various features.

12. Partner with influencers in the TikTok Creator Marketplace

The creator marketplace on TikTok is one of the most exciting ways that creators can generate revenue. It helps brands and influencers connect fast and straightforwardly so that both parties can collaborate. The marketplace lists creators based on the kind of content they make and allows brands to quickly browse through and choose the right influencer for their campaign. 

The creator marketplace is an influencer agency that helps both sides to signal their interest in collaborating, reducing the awkwardness marketers may feel when using influencer marketing on other platforms. TikTok Creator Marketplace is the perfect answer to how to make money on TikTok.

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13. Create in-feed ads with TikTok ads manager

The TikTok ads manager enables you to make your in-feed ads to expand the reach of your material and advertise your business. There are a lot of organic marketing opportunities on TikTok, but if you’re willing to spend a little, you might want to utilize their ads manager to expand the reach of your content. The ads appear in users’ ‘For you’ feed and play like other TikTok videos. So how to get paid on TikTok using in-feed ads?

You can create in-feed picture ads to drive traffic to your website, e-commerce shop, or TikTok Shopping tab with TikTok ads. You might increase your TikTok following by running TopView ads, which are full-screen takeovers (full-screen takeovers), or you might use the platform to make money by promoting your products. 

You may also use TikTok to build an email list or send SMS messages. This approach can help keep your account from appearing overly sales-y while still being a significant revenue generator.

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14. Raise money through crowdfunding

Crowdfunding is another great option when considering how to make money on TikTok. Crowdfunding is an excellent choice for securing a consistent flow of income since it allows your audience to contribute without fuss. You invest a lot of effort into creating content for your fans, so providing an easy, hassle-free method for them to give back is lovely. 

There are several kinds of crowdfunding, depending on what sort of funding you’re looking for. You might invite your followers to contribute to your startup funding for a particular project by establishing a funding objective and holding live fundraising events. 

15. Start a Patreon

Crowdfunding is excellent for creating massive ventures, and tipping is a simple way to get money quickly—however, what if you need a consistent income stream? You might consider using a creator-funded subscription service such as Patreon

Creator-based subscription platforms are excellent for creating content, as you may keep subscription costs low and focus on increasing your number of followers. Even though it’s an easy sell to a single, dedicated fan, a one-dollar subscription is a bargain. 

If you have a lot of devoted followers, you may quickly accumulate a lot of dollars. The first large platform created to generate income by charging for memberships from their most loyal fans is Patreon. You can create membership tiers that offer exclusive content for your biggest supporters. 

Hopefully, these strategies helped you understand how to make money on TikTok easily with minimum effort. 

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How much money can you earn from TikTok?

Now that you know how to make money on TikTok, the next question is how much money can you make from TikTok. The amount of money you can earn from TikTok varies. 

Some of the world’s most prominent creators earn millions through the service each year. For example, the Digital Marketing Institute estimates that US creator Addison Rae has generated over $5 million from TikTok videos. 

The most popular creators might earn up to $10,000 per post. You can make as much as $80,000 through brand partnerships on TikTok. 

In other words, if you’re a prominent creator (with a sizable audience and a history of success on the platform) and know how to get paid on TikTok, you can earn enough money from a single video to buy a fancy automobile. 

Every 1,000 views on TikTok will earn you between 2 and 4 cents, which means you may expect to make between $20 and $40 after reaching one million views. 

Because most of your videos won’t earn you significant income directly through TikTok, pursuing multiple revenue streams, including partnerships and merchandise, is essential. Using a TikTok monetary calculator, you can estimate your future income.

How many TikTok followers do you need to earn money?

Two essential questions are how to make money on TikTok and how many followers you need to get paid on TikTok. You can make money on TikTok with as little as 1,000 followers, but you need to find brands ready to sponsor your content. The terms micro-influencer and nano influencer refer to those with between 50,000 and 150,000 followers and those with less than 50,000, respectively. 

You can engage with your audience in live videos to become a fan favorite and earn gifts or make money by supporting your favorite creators. If a creator receives a gift on TikTok, it is converted into a diamond on their profile. 

You can trade your diamonds for cash and withdraw the funds through PayPal or another supported payment service once you have enough. You can withdraw up to $1,000 per week through TikTok. 

However, you must meet a minimum follower requirement and have at least 100,000 video views in the last 30 days if you want to make money directly from TikTok Creator Fund.

Tips for making money on TikTok

The TikTok experience is quite diverse. What appeals to one demographic may not connect with another. Your content should reflect your audience’s interests to help you know how to get paid on TikTok and start making money on the platform. There are some common characteristics of TikTok content that likely resonate with users:

  • Be authentic: Being authentic makes the most popular TikTokers so appealing. Whether dancers, comedians, or philosophers, they all seek to express themselves honestly.
  • Be transparent: It’s always better to be safe than sorry when posting sponsored content and disclosing when you receive free stuff. The rules are unclear in this regard, but always play it safe.
  • Engage with the audience: TikTok provides a variety of ways to connect with your audience, including Q&A, duets, and video replies to comments. Because TikTok users prefer a more personal approach, make sure to interact with these elements frequently.
  • Post regularly: By consistently creating content, you can keep your followers thinking about you, enhance the value of your content in TikTok’s eyes, and increase the chances that you will go viral and grow your audience.

When it comes to TikTok, there is no one-size-fits-all strategy, but understanding your audience better may help you figure out how to get paid on TikTok.

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Wrapping Up

Creating content that people love is the key to earning money on TikTok. The Creator Fund, posting sponsored content, and selling products to your audience are all ways to monetize your channel. The tips above can help you understand how to get paid on TikTok successfully. 

The best way to grow your audience is to choose a niche and post original content that addresses your audience’s needs and desires. Creating content tailored to your audience is the fastest way to increase your audience. Posting engaging content is essential because your audience wants to be entertained. 

To stay current on popular sounds, experiment with them. Post frequently and interact with your audience. If you do so, you will be earning money on TikTok in no time.

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