How Much Money Does TikTok Pay In 2024? Complete Guide

Khyati Hooda
By Khyati Hooda 18 Min Read

If you are wondering how much money does TikTok pay in 2022, you have come to the right place.

Not only is TikTok a great spot to find a wide variety of videos, and it allows you to browse through them for as long as you like. Did you know that the typical person spends 68 minutes daily on the app? 

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What advantages does TikTok offer to content creators? Does TikTok pay you? How much money does TikTok pay? You came to the right place if you wonder how much TikTok pays creators for those endless scrolling hours and consistent chuckles. 

Individuals can earn a decent living if they build a massive audience on TikTok. TikTok recently released the Creator Next initiative, which aims to help content creators monetize their content. TikTok has been working to assist content creators in generating income. Some of them are earning millions of dollars.

Let’s find out how much money does TikTok pay to TikTokers for views on their videos. 

Can you make money on TikTok?

You can make money in a variety of ways on TikTok. You must be creative and have many followers to make money on TikTok. You can monetize on TikTok through ad campaigns, but you must first understand the platform and its culture. The first step in making money on TikTok is to be a creator and follow the guidelines. 

To be a brand ambassador, you must meet specific requirements. You must gain 100,000 views in the last 30 days and be at least 18 years old. If accepted, you must create good content to draw more followers. 

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The best way to make money on TikTok is through advertisements. You may sell your TikTok merchandise if you have the resources and skills or make money by selling videos on the platform. To know how much money does TikTok pay you and be profitable on this social media site, you must produce exciting and unique content.

How much money does TikTok pay?

Using TikTok, you can make money by advertising brands, posting sponsored content, or by receiving payments for likes. You must have at least 10K followers to qualify for a TikTok payout. 

The TikTok Creator Fund awards money to creators in exchange for using the app and adhering to their standards. They have committed $300 million to pay creators for the program. Depending on the video, each view is worth between 2 and 4 cents.

The more videos you make, the more money you can make. The creator fund delivers around 2 to 4 cents per 1,000 views. If your video receives one million views, you could make between $20 and $40. If your video goes viral and has 10 million views, the creator fund could give you up to $400. All you need is how many views your videos receive. 

You can usually make between $20 and $30 by using TikTok ads or affiliate marketing deals, but you must have at least one million views before applying for this. 

Once you have good views, you can start making money from the platform by advertising. If your video receives millions of views, you can receive $180-$300, depending on audience engagement and the number of views.

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How much money does TikTok pay influencers?

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Does TikTok pay you? Some creators make anywhere from $20,000 to $50,000 a year from sponsored content on TikTok. Others are making anywhere from $10,000 to $100,000 every month. Some creators make a living by creating content, and other TikTok users profit by organizing meet-and-greets with their fans. 

Charli D’Amelio charged $100 per meet-and-greet and donated the money to charity. This allowed her to enhance her brand and draw more clients. However, not every TikTok user can generate this sort of income.

The amount of money a TikToker makes is impossible to pin down, but the numbers still provide an idea of what they are worth. Most TikTokers make between $2,000 and $20,000 per post. Those with a million followers make different ranges of dollars per month. A few million dollars a month can be earned by a popular TikToker. 

Charli D’Amelio is the first person to have over 100 million followers on the app. She makes approximately $2,500 for each post.

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People are so excited about TikTok because of the number of users on the platform. While you cannot earn much from TikTok, you can still make a great deal. To know how much money does TikTok pay you, you must stick to your specialty and keep it fresh. You must post regularly to gain a large audience. 

How much money does TikTok pay per sponsorship?

From its looks, TikTok superstars earn money by promoting other firms and selling their merchandise to their audience. Your level of popularity and your audience determine whether or not you can do this. 

Superstars can earn up to $500,000 for a branded video on TikTok, with ordinary TikTokkers earning as much as $100,000 to $250,000. The amount you make is dependent on your number of TikTok followers and your engagement rate, which is the frequency with which users like, comment, and interact with your short videos.

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How much money does TikTok pay per 1000 views?

Does TikTok pay you? Because the company has not been open about its payment system, users are concerned about the lack of transparency. While the TikTok payout formula has yet to be revealed, creators can receive between two and four cents per 1,000 views based on content. 

To create a popular TikTok channel, you must understand what your audience wants. You must be willing to change to accommodate trends if you want your content to be popular.

How much money does TikTok pay for a million views?

However, the quantity of money you make on TikTok depends on your popularity and talent level. You can make between $20 and $40 by receiving one million views on TikTok. Furthermore, you may be compensated for live performances.

How much money does the TikTok Creator Fund pay?

The payment structure of the Creator Fund comprises a combination of variables. To give you some perspective, the creator fund pays around two to four cents per 1,000 views. The creator fund pays you up to $40 for every one million views on your video. If your video gets many views, you can make up to $400

Creators accept their funds based on a variety of factors:

  • The number of views.
  • The authenticity of the views.
  • The level of engagement.
  • The amount of content published.

However, to apply for the TikTok creator fund, you must:

  • Be based in the UK, US, France, Germany, Italy, or Spain.
  • Be at least 18 years old.
  • Hold at least 10,000 followers.
  • Hold at least 100,000 video views in the past 30 days.
  • Hold an account that fits TikTok’s Community Guidelines. 

The creator fund has no limits, as long as you get enough views. While a few TikTok users have suggested that there is room for improvement, the bottom line of the question “how much money does TikTok pay you” is that the more videos you create, the more money you will make. 

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How much money does TikTok pay for viral videos?

Have you ever wondered how much money viral TikTok videos make? Perhaps you will feel somewhat disappointed if you expected a lot. Does TikToke pay you? 

Since we know that viral TikTok videos receive a lot of views, we know that TikTok pays between two and four pennies for every 1,000 views. Therefore, a TikTok video with a million views earns between $20 and $40. You can now estimate the earnings of videos with millions or billions of views. 

For example, Zach King’s Harry Potter Illusion video received more than two billion views, earning around $90,000. Successful TikTok’ers generate big bucks with their TikTok videos, but the average user isn’t accumulating a lot.

How to make money on TikTok?

Now that you know how much money does TikTok pay you, it’s time to see how you can make money on TikTok. While the creator fund on TikTok provides a small amount of money each month, we noticed that it might not be enough to make a living. Some options exist to start making big bucks like those TikTokers. 

We can make money on TikTok in a variety of ways aside from the creator fund, such as:

  • Creator Marketplace: It is a TikTok platform that matches influencers and brands with the same niche to allow them to collaborate.
  • Gifts and tips: Urge followers to send tips to your account or gifts when you’re live streaming.
  • Merchandise: Launch your merchandise and inspire your followers to get them.
  • Sponsorships and Collaborations: Call out to brands for partnerships and collaborations where they’ll pay you to offer their product on the platform.
  • Affiliate marketing: Retain an affiliate link when sharing products and service recommendations to receive a commission.
  • Video platform: Create your video-on-demand platform and charge members to access exclusive content. 

All these ways help you to monetize your TikTok account and earn a significant amount of money.

How to go viral on TikTok?

Many factors determine whether or not your TikTok content goes viral. However, there are ways to increase your chances of achieving viral status on TikTok. Let’s examine some of the factors.

1. Understand your audience

There is a wide variety of content on TikTok, so you need to know your community’s wants and desires. The more you know your audience, the more likely you will succeed on TikTok. 

As an example, if your daily yoga routine TikToks are receiving more likes than your healthy recipe TikToks, you might want to spend more time creating exercise videos. 

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The more you target your audience, the more likely users will be to post and stitch your TikToks. This will lead to more views, which will, in turn, lead to showing up on the For You Page or the Discover page, which will increase your chances of going viral.

2. Promote your content

You can spread the word about your TikTok posts by cross-promoting them on other social networks, including Instagram, Facebook, and YouTube. You can entice your followers to watch the remainder of your TikTok by sharing just the first few seconds on your Instagram story. 

It’s also good to include a link to your TikTok profile and regularly post the link for others to follow. Make sure you post regular content on those platforms and your TikTok.

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3. Post regularly

You must establish a posting routine to appear on other users’ For You feeds. Although we realize that TikToking every moment of your life might be a bit much, setting a schedule is crucial. You can use various free social media schedulers for the same.

It doesn’t matter whether you post one TikTok daily or three per week, as long as your content is of good quality. Establishing a schedule lets your followers see whether your new content is ready.

4. Use hashtags

Using a hashtag can help you target a specific audience or subject so that it gets recommended to consumers. This is because hashtags assist the algorithm in recognizing the topic of your video and promoting it to the right folks. 

For example, when making a TikTok about how to make bubble tea, you may include #bubbletea #recipe #milktea.

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The variety of TikTok trends is so large that it may be challenging to keep up. If you know how to follow them, do so. Join in when a new song or challenge is released that everyone is using or taking part in. 

When you look through your For You Page, look for popular songs and hashtags on the Discover page. Look for patterns and trends and post TikToks that fit with them to boost your chances of being featured on users’ For You pages.

6. Interact with the audience

When you interact with your audience, you can increase your views. Answer all the comments and post TikToks that allow others to respond in the comments section to encourage interactions. 

Once users interact with your TikTok, TikTok will likely recommend your videos to them in the future. Users will see you as a potential friend and will want to follow your content as a result.

7. Keep it short

Even though you can post 3-minute videos on TikTok nowadays, keeping them brief may be your wisest decision. Viewers can pay attention to short videos for longer than lengthy ones, so a quality video that conveys your message in 15 seconds is a terrific approach to get people to watch the whole thing.

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8. Make it funny

We’re indeed all naturally amusing in our unique way. Making your TikToks humorous can increase the likelihood that people will like and react to them. 

Did you witness something hilarious happen throughout your day that you couldn’t believe? TikTok it. Did you remember a joke your sibling told you as a child? TikTok it. You can always make someone laugh, no matter what.

Who are the wealthiest TikTokers?

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How much money does TikTok pay to these superstars? Beyond the TikTok Creator Fund, these TikTokers are likely making a lot of money by employing other strategies

Typically, 30% to 50% of a TikToker’s earnings come from sponsored posts, and some charge $100,000 to $250,000 per post. Making money on TikTok may be a gamble, but there are several ways.

Wrapping Up

TikTok has grown at an astonishing rate despite being established relatively recently. Because of this, the platform has shared its achievements with its users. While some TikTok fans believe the TikTok Creator Fund can be improved, it still provides some passive income. 

The best way to make money on TikTok is to employ several tactics to go viral. The fans, brands, and other sources will be the source of income. In addition to earning money through the TikTok Creator Fund, there are numerous other ways.  

The popular ways from which TikTokers can make money include Tips, Live Gifts, Affiliate Marketing, and Brand Collaborations on TikTok. Hopefully, this guide on “how much money does TikTok pay” answers all your TikTok payment-related queries.

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Khyati is an entrepreneur, marketing consultant, and a personal finance expert.Building on her achievements, Khyati wrote two acclaimed books: "Failure's Gold," exploring success through hardship, and "Tomorrow's Wallet" on the future of money management.Her work has also been featured by LinkedIn, PPC Hero, Social Pilot, and Training Mag.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more - successfully delivering over 15x ROI for her clients.Khyati has managed over $50M in marketing budgets across various industries including technology, finance, education, retail, consumer goods and more – successfully delivering over 15x ROI for her clients.
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